The Times of India

Tuesday, May 24, 2016

On-Demand Tech Support Companies HelloTech, Geekatoo Announce Merger

Geekatoo executive chairman Christian Shelton saw demand for tech services rising as more people add internet-connected devices - such as the smart thermostat Nest or Wi-Fi camera Dropcam - to their homes.

The US tech support industry makes about $30 billion in annual revenue, according to research by Parks Associates, a consulting firm.

From the article "On-Demand Tech Support Companies HelloTech, Geekatoo Announce Merger" by

Monday, March 14, 2016

68% Smartphone Owners Stream Music Daily: Study

Parks Associates has released new data that reaffirms the mobility of music fans in today's world. Within this group, Parks also found, on average, users are listening to streaming music approximately 45 minutes per day.

From the article "68% Smartphone Owners Stream Music Daily: Study" by

Wednesday, March 25, 2015

YouTube rival Vessel bets fans will pay for early access

YouTube stars such as Ingrid Nilsen, Rhett & Link and Shane Dawson are among creators whose videos will make their debut on Vessel. Other programming comes from online networks such as food-oriented Tastemade and celebrities such as Alec Baldwin.

Video creators on Vessel keep 70% of ad revenue, compared with 55% that is typical on YouTube, plus 60% of Vessel subscription revenue. With those incentives, the new service will be an easier sell to creators than offering viewers more

Monday, March 25, 2013

Girls, is your gadget a girl too?

Market research by the international firm Parks Associates reveals that women out-buy men in every tech category except flat-screen TVs. And yet, companies feel a searing urge to pink-ify every tech item and make it manicure-friendly, even when a 2007 survey by the advertising firm Saatchi & Saatchi had established long ago that 91% women want less pink, more tech. The US Consumer Electronics Association also revealed that women, as do men, prioritize price, warranties and produ more

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