The Tennessean

Monday, September 19, 2016

Smart Appliances Make Life Run Smoothly

According to Parks Associates, a leading provider of market intelligence, 17 percent of consumers plan to buy a smart kitchen appliance in 2016.

As smart appliance technology continues to evolve and become the norm, the future looks toward a truly interconnected home where you not only communicate with your kitchen appliances from afar but all of your major appliances communicate directly with one another. A fully integrated smart home has the potential to maximize efficienc ...read more

Saturday, August 06, 2011

CMT, country stars get in the game

More than 250 million people play online social games such as FarmVille and Mafia Wars, according to data compiled by market research company Parks Associates.

From the article, "CMT, country stars get in the game" by Anita Wadhwani

Sunday, May 01, 2011

Data 'cloud' has no silver lining for providers

“Content owners are a little hesitant to jump into this new model because it is disruptive to their distribution models currently in place,” said Laura Allen Phillips, research analyst for Dallas-based Parks Associates.

From the article, “Data 'cloud' has no silver lining for providers”

Tuesday, July 06, 2010

3-D TVs are selling but not in huge numbers

Based on the NPD figures, about 20,000 of the flat-panel sets were sold by those major retailers.

That's a tiny number compared with the approximately 7 million TVs overall that were shipped to retailers around that time frame, according to the Consumer Electronics Association trade group.

And a recent Parks Associates study showed that despite the success of several recent 3-D movies, awareness of the home technology is middling, even in the tech-savvy 18-to-34 age gr ...read more

Sunday, August 23, 2009

Tip for Web-savvy marketers: Get in the game

A study done by Parks Associates, a market research and consulting firm, found that 34 percent of U.S. Internet users play online games weekly. That makes online gaming more popular than social networking and online video.

From the article, "Tip for Web-savvy marketers: Get in the game" By David Bohan

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