The Telegraph

Tuesday, March 17, 2015

Apple 'planning TV streaming service'

Recent data from market research firm Parks Associates reveals that 33pc of broadband households in the UK own a smart TV, while 38pc connect a PC to the TV. Fourty per cent of broadband households watch free online video at least once a month.

Only yesterday it was reported that YouTube is planning to launch a subscription-based video-on-demand service that will allow users to watch unlimited videos without ads for a set monthly fee.

"Given the high penetration of Apple more

Tuesday, September 09, 2014

This chart shows what consumers really want from Apple’s new iWatch

...and Parks Associates estimates that connected trackers will account for 81pc of all digital fitness tracker unit sales by 2018, totalling 66 million units.

From the article "This chart shows what consumers really want from Apple’s new iWatch" by Lauren Davidson.

Wednesday, March 20, 2013

44% of U.S. broadband households interested in connected appliances with troubleshooting capabilities

Parks Associates announced new connected appliance research today at Smart Energy Summit, showing 44% of U.S. broadband households would allow utilities to manage and monitor their home appliances in order to save money by reducing their energy consumption. The international research firm is hosting the fourth-annual Smart Energy Summit: Engaging the Consumer on February 25-27 in San Antonio, featuring consumer data, analysis, and insights on the residential energy management ma more

Thursday, January 24, 2013

72% of U.S. consumers interested in tech support services prefer a comprehensive option and assistance

International research firm Parks Associates announced new tech support research today showing the do-it-yourself (DIY) model is the dominant, but not preferred, method for consumers setting up new connected or mobile devices.

The firm's Creating Holistic Consumer Technology Support Services reports, among U.S. broadband households purchasing new devices, 81% set up a new tablet on their own, 72% set up a smartphone on their own, and 60% set up a new home network on their ow more

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