The Point of Sale News

Monday, January 27, 2014

The State of Omni Channel: What Can Retailers Do to Keep Up in Today's Marketplace?

While consumers are growing more impatient, they’re also becoming increasingly comfortable making purchases online or on mobile devices as payment transaction technology has evolved into a fast, secure, and convenient buying process. Parks Associates, a consumer analytics research firm, finds that 43 percent of smart phone users have used their phone to make a purchase in the last thirty days. In that same study, quick checkout methods, which involve the retailer keeping the sho more

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