The National

Monday, October 18, 2021

Why People Cancel Streaming Subscriptions

Some new research from Parks Associates looks at the biggest reasons why people get rid of streaming subscriptions.

On Parks’ chart of “OTT Churn Triggers,” the top item listed is “Need to cut household expenses.” Others say they have finished watching the shows they liked on each serve, that the promotional price that drew them there ended, or that “couldn’t find good programs to watch.”

Despite efforts to boycott Netflix, especially following the controversial film Cut more

Thursday, July 04, 2013

Tablets poisonous for netbooks market

Various market research firms have seen the digital writing on the wall. During the final quarter last year, and for the first time in consumer electronics history, more households in the United States said they planned to purchase a tablet than a regular laptop, slim and sleek ultrabook or pint-sized netbook computer, according to a survey conducted by Parks Associates.

Overall shipments of netbooks have been declining, sharply, in recent years. They fell to 21.2 million in more

Thursday, February 21, 2013

High-tech security looks to the future

Today, some companies that sell home security offerings are taking what they already have and overlaying connectivity features so that homeowners can lock the door or activate motion detection sensors, for example, from afar.

"Everyone is adding connectivity to their product," says Tom Kerber, the director of research for home controls and energy at Parks Associates, a market analysis and consulting firm.

ADT offers an "interactive solutions" package that enables homeown more

Wednesday, December 26, 2012

Apple and Samsung big winners in this year's gadget race

Mobile devices such as tablets and smartphones ultimately prevailed as the year's best-selling items. In marketing battles that stemmed from Seoul and Silicon Valley, Samsung and Apple each poured millions into touting their latest devices in these two categories and saw blockbuster sales.

Overall, tablets emerged as one of the year's top performers across the technology sector.

More consumers in the US this winter intend to buy a tablet instead of a laptop, according to the more

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