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Thursday, June 16, 2016

The Sports Broadcast Revolution Will Be Tweeted

According to a recent study by Parks Associates, sports networks like MLB TV and WWE Network ranked number four and number five behind the three big OTT providers (Netflix, Amazon and Hulu) in terms of subscribers. Beating them is a huge challenge. Hulu’s recent announcement to stream live TV in 2017 is an even bigger move for the service and if executed properly the rest of OTT services that don’t offer live content will need to follow. However, this move does underscore there ...read more

Friday, April 15, 2016

Yahoo Auction Leans Toward Verizon

On the Yahoo side - there’s a collection of content resources as well, such as Yahoo Sports, Yahoo Finance, Yahoo Music, Yahoo Movies, Yahoo Weather, Yahoo News, Yahoo Answers and Yahoo Games. Yahoo commands a huge audience. Nearly 1 billion people visit a Yahoo website every month. And Yahoo Video talent includes a roster of name brand presenters including Katie Couric, Joe Zee, formerly the creative director of Elle; and David Pogue, personal tech author and a former columnist ...read more

Tuesday, February 10, 2015

Amazon Has Bizarrely Banned The Apple TV And Chromecast From Its Website

Barbara Kraus, an analyst at Parks Associates spoke to Bloomberg Business about the decision warning that while bold, this could come back to bite Amazon.

"This has the potential to hurt Amazon as much as it does Apple and Google, as a retailer, I want to give people a reason to come to me. When I take out best-selling brands, I take away those reasons."

The streaming market is huge, indeed Parks Associates estimates that there will be over 86 million streaming sticks an ...read more

Saturday, January 24, 2015

Standalone HBO Could Inspire Millions To Ditch Cable, Survey Says

As many as 7 million people might cut the cord once HBO launches its new streaming service later this year. At least that's how a market research firm read the numbers from its recent online survey.

Such a mass exodus, if it were to occur, would be a huge blow to pay TV companies like Comcast, Time Warner Cable and DirecTV. About 100 million households in the U.S. subscribe to TV.

But don’t set your timers to mass cable exodus just yet. The report from Dallas-based marke ...read more

Wednesday, September 24, 2014

Video's Popularity Rises and the Screens Converge: Fresh Steps to Fully Capitalize

For one, the internet is feeding TV consumption in an increasingly seamless way - 34 percent of U. S. homes already own a smart TV, 20 percent own a streaming device and a whopping 62 percent own a gaming console, all of which are being used, in part, to stream TV from the internet. In addition, according to Parks Associates, 60 percent of connected TV homes are watching TV programs via the Internet, and a recent report from eMarketer states that, in 2015, the majority of US Int ...read more

Wednesday, August 06, 2014

Connected Cars in the Mainstream

The day after Heavy Reading's analysis was published, Parks Associates released data underscoring support of vehicle owners for connected car features. The report, Connected Cars: Revenue Opportunities "features research and analysis on market trends, big data analytics, [usage-based insurance], emergency assistance, stolen vehicle recovery, location-based services, infotainment, Wi-Fi hot spots, and safe-driving technologies." The report makes the link between consumers' desire ...read more

Wednesday, June 25, 2014

Google Just Announced Its Master Plan To Own TV

Google's sixth attempt to take over your TV comes alongside a number of other announcements the company made Wednesday. It unveiled Android Auto, which extends the Android ecosystem to the car, and it shed more light on Android Wear, the platform for smart watches.

"Ultimately, by enabling others to launch their own products, they have a greater influence on the industry," Brett Sappington, director of research at Parks Associates, a market research and consulting firm, said ...read more

Monday, April 22, 2013

Fully Connected: Smart Phones, Tablets... and Connected TV Makes Three. Turns Out There is an App for That

As it stands, there are over 25 million households that already own a smart television, and 64% are actively connected to the internet. By 2015 (according to a recent study by Parks Associates) that number is expected to grow to 90 million. The fact that app use is both a widely accepted consumer behavior for accessing content or software through a single-use device, and a standard feature of smart TV's, will make the adoption and penetration of Smart TVs that much faster. Light ...read more

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