The Hollywood Reporter

Monday, August 01, 2011

'Diablo III': Blizzard Entertainment Introduces In-Game eBay for Virtual Sales

“Gamers are investing real money in virtual items in Farmville, World of Warcraft, and other online games, to the point they are filing lawsuits to establish ‘ownership’ of these virtual goods,” said Pietro Macchiarella, research analyst, Parks Associates. “The enormous player base, availability on multiple devices, and the introduction of instruments such as Facebook Credits contribute to growing revenues.”

From the article, "'Diablo III': Blizzard Entertainment Introduces ...read more

Tuesday, November 13, 2007

NBC Uni's move into vid game ads augurs trend

"This is definitely important for the in-game ad industry," says Michael Cai, director of broadband and gaming at Dallas-based research firm Parks Associates. "At least the major guys are now paying attention and are taking some action instead of just going to conferences."

While only about $54 million was spent on ads (both static and dynamic) within PC, console, and mobile games in 2006, that will rise by 66% to $90 million this year and then to $150 million in 2008. Withi ...read more

Monday, July 02, 2007

Solid first half for media stocks

Parks Associates, though, is a bit less convinced that the iPhone will be an instant hit. The firm said that 3% of U.S. Internet users are "highly interested" in picking up an iPhone for $499 plus a two-year service commitment.

"The high price point may prevent the iPhone from achieving greater adoption over the short term," Parks Associates principal analyst Kurt Scherf said. "It may be an early adopter product that appeals to technophiles but initially leaves other interes ...read more

Saturday, April 01, 2006

Mixing Media

The stakes of bringing it all together are huge. Research firm Parks Associates estimates that add-ons to triple-play service will boost monthly per-subscriber revenue to $206 by 2010 -- nearly double that current tally.

From the article "Mixing Media," by By Andrew Wallenstein.

Friday, July 02, 2004

Squeezing revenue from older games

The digital distribution of video games, commonly known as games on demand, is exciting game publishers like Atari which, three months ago, launched Atari On Demand (www.atariondemand.com) to extend the life of its vast portfolio of older, mainstream titles. Gamers can pay $14.95 a month and play to their heart's content or try a game and then purchase it with the click of a mouse and a blazingly fast download. There's no need to head to the local Blockbuster or even subscribe t ...read more

Page(s):   of   1
© 1998-2018 Parks Associates. All Rights Reserved.