Monday, August 01, 2011
'Diablo III': Blizzard Entertainment Introduces In-Game eBay for Virtual Sales
“Gamers are investing real money in virtual items in Farmville, World of Warcraft, and other online games, to the point they are filing lawsuits to establish ‘ownership’ of these virtual goods,” said Pietro Macchiarella, research - ...read more
Tuesday, November 13, 2007
NBC Uni's move into vid game ads augurs trend
"This is definitely important for the in-game ad industry," says Michael Cai, director of broadband and gaming at Dallas-based research firm Parks Associates. "At least the major guys are now paying attention and are taking some action instead of just going - ...read more
Monday, July 02, 2007
Solid first half for media stocks
Parks Associates, though, is a bit less convinced that the iPhone will be an instant hit. The firm said that 3% of U.S. Internet users are "highly interested" in picking up an iPhone for $499 plus a two-year service commitment.
"The high price - ...read more
Saturday, April 01, 2006
Mixing Media
The stakes of bringing it all together are huge. Research firm Parks Associates estimates that add-ons to triple-play service will boost monthly per-subscriber revenue to $206 by 2010 -- nearly double that current tally.
From the article "Mixing - ...read more
Friday, July 02, 2004
Squeezing revenue from older games
The digital distribution of video games, commonly known as games on demand, is exciting game publishers like Atari which, three months ago, launched Atari On Demand (www.atariondemand.com) to extend the life of its vast portfolio of older, mainstream titles. Gamers can pay - ...read more
