The Drum

Thursday, October 15, 2015

New research highlights rapid growth of 4K TV sales, cord-cutting households

Park Associates, the market research and consulting company, this week released two pieces of research highlighting the continued growth of 4K TV sales and the percentage of U.S. households cutting the cord.

In Connected CE: Trends and Innovation, Parks Associates predicts that 330 million 4K UHD TVs will be sold globally by the end of 2019; compare this to two million such TVs sold by the end of 2013.

56 per cent of U.S. households that plan on purchasing a TV in 2015 t more

Friday, September 19, 2014

The US still prefers watching video content on TV to smartphones and tablets

US consumers are still relying on their digital TVs to view video content, with smartphones and tablets merely providing a second-screen experience, according to a report from market research company Park Associates.

The nationwide survey of US broadband households, conducted in the first quarter of 2014, analysed how multiplatform innovation is fuelling new revenue and retention opportunities for TV content owners and distributors.

It found that US broadband households more

Wednesday, September 12, 2012

Sociomantic Labs appoints Jason Kelly as CEO as it expands into North America

Real Time Bidding and programmatic retargeting has enabled marketers, particularly in Europe, to leverage scale and precision to direct their campaigns at specific audiences throughout the web. Research firm Parks Associates recently projected that the RTB market in North America will exceed $7 billion by 2016, and others have predicted similar growth curves in the EU and Asia.

From the article, "Sociomantic Labs appoints Jason Kelly as CEO as it expands into North America."

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