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Friday, October 15, 2004

Sixty-Five Percent of Internet Households Ready to Switch to Bundled Services

“Cost is important to subscribers, and at least some savings must be a central theme of any successful campaign for bundled services,” says William Cheek, an analyst with Parks Associates. “The challenge for service providers will be to not to simply underprice their service packages in a shortsighted attempt to stem churn and attract new customers. Instead, they will need to define value to their customers that includes such variables as the convenience of all services on one bi ...read more

Tuesday, September 14, 2004

Over 15 Percent of Internet Households Connect TV or Stereo to Computers

More than 15 percent of all Internet households in the United States have a stereo or TV connected to their home computer, according to Digital Media Adapters and Receivers: Analysis and Forecasts, a new study by Parks Associates of Dallas, Texas. Furthermore, 75 percent of households with these PC/CE connections play music on their PC through a stereo and more than 40 percent have viewed digital photos on their TV.

“Music and imaging applications are much more important than ...read more

Wednesday, February 25, 2004

Broadband Service Providers Will Boost Games-On-Demand Services

The number of U.S. broadband households subscribing to games-on-demand services will grow to more than 2 million by the end of 2007, according to “Entertainment-on-Demand: Online Gaming Services,” a new report from market researcher Parks Associates of Dallas.

“Although most games-on-demand services offer small-footprint Internet games and back-catalog retail PC games, the quantity and quality of these games are improving,” Yuanzhe “Michael” Cai, Parks research analyst, told T ...read more

Friday, January 23, 2004

The survey conducted for Residential Voice-over-IP: Analysis & Forecasts sampled 3,300 households on VoIP services.

One-half of all Internet households are interested in Voice over Internet Protocol (VoIP) services, which could deprive current long distance companies of their most profitable subscribers.

Interest in these services is disproportionately among subscribers with high monthly phone bills, and cost savings is the primary driver, according to Residential Voice-over-IP: Analysis & Forecasts, a new report from Dallas-based Parks Associates. Furthermore, interest in VoIP service is c ...read more

Monday, March 13, 2000

From the section Market Snapshot.

Although digital subscriber line (DSL) service has a much smaller share of broadband services than cable modems in the United States (29 percent vs. 67 percent at the end of 1999), DSL may soon catch up in terms of the number of households using it.

A survey conducted by Parks Associates of Dallas in January, and now featured as part of the company's Broadband Access @ Home study, shows DSL making strong gains in key consumer areas.

"My projection is that DSL will catch up ...read more

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