Thursday, October 01, 2020

Millions of US broadband users falling victim to identity theft

The study was carried out by research specialists Parks Associates, which highlighted how with more of us using IoT devices and everyone having multiple online accounts, there are potentially rich pickings for cybercriminals via domestic broadband channels.

"Services that guard against identity theft can add value to any service bundle, from broadband VAS to insurance policies," said Brad Russell, Research Director, Connected Home, Parks Associates. "Roughly 50% of all US br more

Friday, September 23, 2016

How Having Local Storage Can Help You Better Stream Your Favorite Program

The ability to pause live TV and record programs is enabled by a Digital Video Recorder (DVR). Many DVRs are integrated into Set-Top-Boxes (STBs) and offered to TV subscribers as a bundled package by Pay-TV providers. This precipitated a rapid rise in DVR adoption. A 2016 study by LRG shows that 64% of U.S. Pay-TV subscribers have a DVR, compared to 45% in 2010. But time-shifting technology is evolving as well. As cloud services become more financially viable, Pay-TV service pro more

Wednesday, July 20, 2016

Why 100 Million Monthly Cortana Users On Windows 10 Is A Big Deal

Alphabet seems to have said even less about how many people are using Google Now, it's Android-based virtual assistant. The firm gave no specific figures during its 2016 Google I/O keynote regarding Google Now usage, though we do know that Google voice searches have doubled over the past year – as of this February.

(An independent Parks Associates study pegs more than half of iOS users regularly using Siri and less than a third of Android users accessing Google Now, figures more

Monday, May 18, 2015

Sharing is caring: 11% of US Netflix users aren't necessarily paying

Recent research by Parks Associates has shown that potentially 11% of US households using over-the-top (OTT) video services are exclusively using accounts paid for by someone outside of their home.

The research paints a positive picture in terms of the popularity of on-demand services such as Netflix and Amazon Prime, showing that almost 60% of households in the US are regularly accessing OTT subscriptions.

But in terms of hours consumed versus dollars spent the 'lingeri more

Thursday, May 02, 2013

Why pay-per-play could be the future of YouTube

A recent study by Parks Associates found that half of US households want a YouTube on-demand feature with their TV package - something Virgin Media TiVo and Freesat viewers got in the UK last month through the provision of a dedicated, numbered channel.

"Virgin Media has added a YouTube app to its EPG for its TiVo customers, answering their demand for access to online video," says Brett Sappington, Research Director at Parks Associates, who thinks that as consumers change th more

Friday, February 27, 2009

Online video only growing because it's free

Have you ever paid for online video? If so, you're in the minority, according to a new survey by international research firm Parks Associates. It found that while 31 per cent of broadband households in Western Europe have downloaded a movie or TV show for free in the last six months, only 8 per cent have paid for an Internet download.

"While you always expect free to outpace for-pay offerings, the real problem emerges for content and solution providers when analysing consumers more

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