Wednesday, December 03, 2014

Google’s Chromecast is Quickly Catching Up to Roku

It’s only been a year-and-a-half since Google first announced the Chromecast, but the company’s HDMI dongle is already close to dominating the market for streaming media devices. A new report from Parks Associates shows just how quickly Chromecast is catching up to the current leader, Roku, and leaving everyone else in the dust.

The study covers U.S. households with broadband service, revealing that about 10-percent of those homes have at least one streaming media device. A more

Sunday, July 13, 2014

Roku and Chromecast Battle it Out for Top TV Streaming Device

TV streaming devices are on the rise, and it may surprise you to learn that Apple TV is not at the top of the heap in the U.S.

As more and more households cut the cord on their way to cable freedom, the popularity of set top TV streaming devices has continued to climb. In a study recently published by Parks Associates, the research group estimates that by 2015 25 percent of American households will have some form of streaming device. With sales on the rise, it’s Roku and Goo more

Thursday, December 05, 2013

Apple Now Most Desired Brand for Desktops and Tablets, Survey Says

For the first time ever, Apple surpassed Dell as the most popular brand for desktop computers this year according to a new study from Parks Associates. The marketing research firm’s annual survey shows Cupertino’s growing dominance in the consumer electronics market, with the company also coming up first for most popular tablet brand and most popular streaming media device.

For the past two years, Dell held on as the most popular desktop PC brand, but in 2013 Apple finally p more

Wednesday, August 14, 2013

Streaming Media Devices Now in 14% of Broadband Homes

Streaming media is growing in popularity with 14 percent of broadband connected homes now reporting that they are enjoying some form of connected device.

Parks Associates surveyed 10,000 broadband connected homes in the U.S. and found that 14 percent of homes are now using a streaming media device, a doubling of the result from 2011. Of those using a device, 37 percent are using Roku set top boxes and 24 percent are using an Apple TV. This is an interesting statistic as Roku more

Page(s):   of   1
© 1998-2022 Parks Associates. All Rights Reserved.