Friday, December 06, 2013

Apple Dethrones Dell as Top Desktop Brand for First Time

A new survey by Parks Associates has revealed that for the first time in history, the intent by consumers to purchase a Mac as their next desktop computer outweighs the preference for Dell, the former desktop brand champ.

The survey results clarify that an intent to purchase can vary wildly from actual sales data. John Barrett, director of Consumer Analytics for Parks Associates, points out that "Being the 'preferred' brand is certainly an advantage, but consumers can still more

Friday, August 02, 2013

As Smart TVs Reach Mainstream, Can They Finally Fix Advertising?

It’s taken longer than some expected, but smart TVs' moment may finally be arriving.

Industry research from Parks Associates reports that 25% of American homes will have smart televisions this year. Meanwhile, smart TVs are getting better and better. Samsung’s newest model comes packed with features that would hardly have seemed possible five years ago. You can ask the TV for recommendations just by talking to it and even have it automatically record the shows it thinks you’ more

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