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Friday, April 22, 2016

SVODs Are Hot, But Subscribers Are Still Fickle: Survey

You might think the generation that regards traditional television with something approaching open disdain would be unwavering in their loyal to the SVODs and OTTs that stream their beloved content anytime and anywhere they want it.

But that’s not neccesarily so, according to a new study from Dallas-based research firm Parks Associates. The U.S. survey found that 20% of U.S. broadband households (approximately 90 million homes) cancelled at least one OTT or SVOD subscription ...read more

Wednesday, January 20, 2016

Is It Time To Bank On Mobile?

The survey by Parks Associates found that 70% of U.S. smartphone users watch at least one short streaming video clip daily. More than 20% of users send more than 30 minutes each day watching short-form content, such as YouTube clips and music videos. Another 40% watch longer-form videos at least once a day, and the majority of them spend an average of 30 minutes doing so.

From the article "Is It Time To Bank On Mobile?" by Megan Haynes.

Monday, November 30, 2015

Streaming devices a hot commodity during Black Friday blow-out

Recent research from Parks Associates showed that in 2014, Roku out-sold other brands of connected TV devices, representing 34% of the market. The second-most popular brand was Google, maker of Chromecast, at 23%. Amazon and Apple Devices ranked third and fourth, respectively.

Roku has been hailed by tech publications such as The Verge and Re/Code as the best streaming device on the market. While most reviewers note that the technical specs are similar across most of the maj ...read more

Tuesday, September 01, 2015

Sling TV launches on Fire tablets

The Sling TV app, which is already available on Andoid, iOS, XBox One and Roku devices, and recently became available on Amazon’s Fire TV and Fire TV Stick, can now be downloaded on the Amazon Appstore. Some tablet owners can also use the opportunity to gain access to a free 14-day trial of Sling.

Sling, which is owned by Dish Network, launched in January 2015 as an attempt to target cord-cutters with mix-and-match plans starting at $20 per month. It originally partnered wit ...read more

Tuesday, August 25, 2015

Roku rises above the rest in connected TV market: study

The market for connected TV devices is heating up with Roku developing a significant lead over its competition, according to research from Dallas-based research firm Parks Associates.

The study found 20% of U.S. households with broadband Internet connections (2.49 million people Americans have access to broadband Internet, according to U.S. census data) owned at least one connected TV device as of year-end 2014. Looking at sales and shipping information, it determined Roku, ...read more

Friday, February 14, 2014

Mobile TV app users to reach 1.29 billion by 2018: Study

But TV-related apps stand out from the crowd. According to new data from Dallas, Texas-based market research firm Parks Associates released on Thursday, TV apps, which people use to stream movies and series on their mobile devices, are being used at least once a month by 55% of U.S. smartphone owners and 61% of tablet owners. They also found that TV apps are popular on connected game consoles, with 57% of owners using the devices to watch TV shows.

Parks estimates the number ...read more

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