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Wednesday, February 03, 2016

Half of smart energy device owners would allow utility control of device for rebates

According to recent Parks Associates energy research, half of U.S. broadband households who own a smart energy device would allow their utility access and control of their device if they received a product rebate in exchange. An additional 46% of smart thermostat owners would allow control of their device in order to receive a $50 rebate or discount. Nearly 30% of U.S. broadband households value control over cost savings.

From this research, Parks Associates created four distinct ...read more

Friday, January 29, 2016

Residential Security Market Growth Driven by Smart Home Technologies and the IoT

Smart home features are helping security dealers increase monthly revenues and also attract new customers. According to research from Parks Associates, 70% of U.S. security dealers currently install or plan to install some type of interactive smart home device or system within their residential offerings in the next 12 months. Additionally, nearly three-quarters of security dealers offer interactivity with their devices, which can be controlled through smartphones, tablets, and ...read more

Thursday, January 28, 2016

11% of U.S. broadband households are familiar with energy management/monitoring products

Recent Parks Associates research shows that today, consumers are less familiar with energy programs, energy monitoring products, and tax incentives for energy-saving programs than they were at the end of 2014. However, ownership of smrt home devices is trending upward, indicating an opportunity for utilities and service providers to educate consumers through the smart home channel.

Additional research shows:

  • 25% of U.S. broadband households consider an energy monitoring service
  • ...read more

Friday, January 22, 2016

Cost, Control, & Convenience: Key Elements to Energy Management Strategies

According to recent Parks Associates research, nearly 30% of U.S. broadband households value control of their smart home energy devices over cost savings, but approximately one-half of product owners or purchase intenders would permit utility control of their smart appliances in exchange for a product rebate. In addition, 46% of smart thermostat owners or intenders would permit utility control of this device in exchange for a $50 rebate or discount.

The firm’s 360 View: Energy ...read more

Wednesday, January 13, 2016

Smart Home Devices Create Opportunities to Generate Awareness of Energy Programs

According to recent Parks Associates research, consumers are less familiar with energy programs than they were at the end of 2014, reporting particular declines in awareness of energy monitoring products and tax incentives for energy-saving programs. The research firm’s 4Q 2015 survey of U.S. broadband households found 19% are very familiar with tax incentives and 11% are very familiar with energy management/monitoring products, both of which are lower than 2014 levels.

However, ...read more

Tuesday, November 24, 2015

Bundling Increases Appeal of Value-Added Smart Home Services

Awareness of smart devices is increasing, due in large part to the major marketing efforts and budgets of telecom and cable service providers. Parks Associates research shows that between Q1 and Q4 2014 in U.S. broadband households, the intention to purchase one or more smart home devices increased from 21% to 37%.

While smart product and service adoption is gaining momentum, the value proposition for home services including extended product warranties, insurance policies, and service ...read more

Friday, November 20, 2015

EnergyHub, NRG, and Schneider Electric to Keynote 2016 Smart Energy Summit

This week, Parks Associates announced that executives from EnergyHub, NRG, and Schneider Electric will be the keynote speakers at the 2016 Smart Energy Summit, taking place February 22-24, 2016 in Austin.

At this annual conference, Parks Associates analysts, media, and industry leaders evaluate new partnerships, strategies for consumer engagement, and deployment plans for energy and management solutions in the connected home.

Parks Associates research shows:

Thursday, November 19, 2015

Appeal of Energy & Product Monitoring Value-Added Services

Consumers are becoming increasingly connected, as are the products in their homes. Utilities and retail energy providers use energy monitoring services to engage customers. Smart product owners and intenders show interest in energy management capabilities, and consumers are increasingly aware of the value of reducing home energy use.

In Q2 2015, 16% of all U.S. broadband households owned one or more smart home devices, many of which offer energy management capabilities and associated ...read more

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