Security Sales

Friday, September 25, 2020

More U.S. Consumers Feel ‘Safe Enough’ With Pro Monitored Smart Home Gear

More U.S. Consumers Feel ‘Safe Enough’ With Pro Monitored Smart Home Gear
That’s according to a Parks Associates survey that also queries U.S. broadband households about their opinions on self-monitored security systems.

DALLAS — In a recent survey of U.S. broadband households, Parks Associates found that a larger percentage of consumers (60%) feel “safe enough” with only a professionally monitored home security system, versus 55% expressing they feel “safe enough” with on ...read more

Wednesday, April 29, 2020

Parks Associates explains the benefits that will be realized in full once there is an alignment of AI-enabled hardware, system software and intelligent call center services.

The residential security industry saw great strides in 2019, but 2020 will bring new challenges due to the COVID-19 public health crisis the country is facing.

The latest Parks Associates consumer data finds that 33% of U.S. broadband households now own a home security system, representing the most significant increase in adoption in many years. This growth came in part due to widespread availability and awareness of DIY and smart home-adjacent solutions, which made adoption ...read more

Thursday, November 21, 2019

AI, Sensors and Video Surveillance Verification: Home Security Innovations You Need to Know

Video analytics applications employ artificial intelligence to detect and identify persons, objects, animals, packages, license plates and other subjects of interest visible in video camera feeds. Video analytics can also be fused with other contextual sensor data to validate the meaning and intent of the video subject, a critical issue in security use cases.

Advances in enterprise video analytics are trickling down to consumer applications as chip, sensor and Cloud computin ...read more

Friday, November 01, 2019

Home Automation Deep Dive: New Findings on Pricing, DIY, Market Challenges & More

About half of nearly 200 surveyed residential security dealer respondents anticipate revenue growth of at least 10% in 2019 as compared to the prior year. That is according to Security Sales & Integration’s Home Automation Deep Dive, which is based on the publication’s sixth year of partnering with Parks Associates on research to define the residential security market.

The latest study offers evidence of a continuing strong market, but also ongoing industry challenges. Given ...read more

Wednesday, September 25, 2019

Hacker Turns Up Nest Thermostat, Plays Vulgar Music Through Family’s Camera

Smart home products provide us with numerous benefits to make our lives more convenient. However, that convenience can come with a price.

It’s no secret that in spite of the benefits of smart home products, they can also be prone to hacking. This isn’t lost on consumers.

According to Parks Associates, 79% of US broadband households are concerned about data security or privacy issues. These concerns are no doubt fueled by horror stories of hackers speaking to people throu ...read more

Tuesday, August 27, 2019

DIY No-Contract Security Projected to Expand Pro Monitoring Services

Do-it-yourself security systems and no-contract, hybrid monitoring solutions enabled by DIY security will expand professional monitoring services, conservatively, to an additional 5% of U.S. households, according to Parks Associates.

Self-installed security solutions will significantly lower the cost of security, create new monitoring use cases, and, in doing so, expand the market beyond the traditional 20-25% of U.S. households that have professionally-monitored security, t ...read more

Tuesday, August 13, 2019

3 in 4 Broadband Households to Acquire a Security or Privacy Service in Next 12 Months

A large majority of consumers in the United States are expressing greater levels of interest for all types of data privacy and security solutions, according to new research by Parks Associates.
The report, “360 Deep Dive: Consumer Privacy: My Smart Home, My Castle,” found that 75% of heads of U.S. broadband households intend to acquire a security or privacy service in the next 12 months. Almost 40% of these consumers rank receiving these services bundled with their broadband s ...read more

Thursday, July 11, 2019

Survey: Smart Home Tech Gives Consumers Privacy Fears, But Still Valuable Option for Integrators

Parks Associates recently released new research focused on consumer privacy concerns, AI technologies in the smart home, and the smart lighting and video doorbell markets.
The firm’s consumer research finds safety and security are the leading value propositions for the smart home and 79% of US broadband households are concerned about data security or privacy issues.

From the article "Survey: Smart Home Tech Gives Consumers Privacy Fears, But Still Valuable Option for Integ ...read more

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