SDM (Security Dealer Magazine)

Thursday, August 14, 2014

How to Find Success in the Residential Security Market

As the professionally monitored security market experiences double digit growth, new entrants — specifically the cable industry — are competing on price, so dealers can be successful in the market by highlighting personalized, responsive service that contrasts with the poor customer service experience of competitors, suggests Tom Kerber, director of research, Parks Associates, Dallas.

To succeed, combine “wow”-level service with a plan to actively let your customers know tha ...read more

Thursday, November 14, 2013

5 Major Benefits of Security/smartHOME Bundles

After difficult years for all businesses active in the housing market, including security, stabilization is emerging. Residential security, long having a dotted line to new starts, moving households and owned homes, has suffered. But good news is now more frequent.

Security dealers report high optimism for 2013 sales in Parks Associates’ 2013 2Q Security Dealer Survey. They also report more often offering and selling smarthome options with their security systems sales. This ...read more

Thursday, November 14, 2013

A Sound Opportunity: Residential Intercoms & Audio Systems bounce Back Along With Construction

About 11 percent of broadband households have intercoms, including 8 percent that have intercoms at entry doors and 7 percent that have intercom stations inside the home, according to May 2013 research by Parks Associates, Dallas. The survey reflects responses from among the three-fourths of U.S. households equipped with broadband, or about 93 million households. The May survey did not specify if intercoms were IP-based.

From the article, "A Sound Opportunity: Residential In ...read more

Thursday, August 08, 2002

Home Networks Finally Finding a Home" in Insider Report: News, Technology & Research for Security Professionals

Recent studies suggest that home networking is rapidly moving from what has been an early adopter market in 2001 to increasing adoption by a broader segment of the population. As the audience widens, some studies suggest which applications and products will materialize. For more information on how home networking is moving beyond PCs and printers toward entertainment, view the Parks Associates press release.

From the article "Home Networks Finally Finding a Home" in Insider Re ...read more

Wednesday, September 01, 1999

The Home Systems Market is by no Means Going Away—Even Though Security Dealers Ignore It" Written by Susan A. Brady, Associate Publicher

Many others involved in home automation also feel security dealers have more potential to increase revenues substantially by expanding and diversifying into different types of installation. In recent years, home theatre has been the most popular option, says Steven Triolet of Parks Associates, but other systems such as multi-room audio/video, central home controller systems, intelligent lighting systems, etc., can be incorporated into the installing dealer's growing business.   C ...read more

Tuesday, June 01, 1999

Residential Security '99-Market Analysis and Overview

Do-It-Yourself Security Snapshot.

  • Distribution:  Retail, catalog, Internet's World Wide Web

  • Installation:  Homeowner-installed

  • Price:  $100 and up

  • Average Equipment Installation:  Main console or control, two contacts, one motion detector

  • Technology:  Wireless

Monitoring:  Automatic phone dialer for pre-recorded messages; monitoring available with some through contract central station resources.

Source:  "Residential Securit ...read more

Saturday, May 01, 1999

Industry Forecast Brisk for Residential LAN's

Buoyed by myriad low-cost and easy-to-install computer networking solutions, Parks Associates forcasts that the cumulative valure of the residential LAN market will reach nearly $1.9 billion in 2004.

Aimed at multiple-PC households, which Parks Associates estimates will grow from 18 million in 1999 to 31 million in 2004, PC-to-PC networking solutions will constitute one portion of a larger in-home network market, according to Parks Associates' in-home networks analyst Kurt Sch ...read more

Saturday, August 01, 1998

Southerners Concerned Consumers

Concern for home security is apparently more acute in the South compared with other regions of the U.S.  This according to a recent study by Parks Associates, a research and consulting firm based in Dallas, Tex.  The same conclusion was reached through the Home Security survey conducted by SDM and Protection One.

According to the study, Southerners are far more concerned about home security than both Midwesterners and Northeasterners.  Almost 73 percent of Southerners agree wi ...read more

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