Research

Wednesday, August 16, 2017

442 million connected devices will be sold in the U.S. by 2020

Industry webcast featuring Parks Associates and LogMeIn examines value of IoT connected products

New Parks Associates research reveals more than 442 million connected devices will be sold in the U.S. by 2020. Parks Associates and LogMeIn will co-host the complimentary webcast “Transforming Customer Engagement with IoT Connected Products” at 1 p.m. CT (11 a.m. PT) on Thursday, August 17, to examine the IoT value propositions and best practices product companies should utilize ...read more

Tuesday, August 15, 2017

Parks Associates releases new whitepaper examining top trends in global video marketplace

Research assesses future technology and strategy options for the IP-based video industry

Parks Associates today released a new whitepaper, Top 5 Video Trends in an IP-based World, which examines the factors that will significantly shape the future technology and strategy options considered by video industry players. The whitepaper, sponsored by Ooyala, shows how content producers are evaluating and planning for their changing future, including the potential benefits that IP- ...read more

Tuesday, August 08, 2017

Over 20% of U.S. broadband households have a technical support subscription

New research examines Amazon’s impact on tech support services and subscriptions

New research by Parks Associates reveals more than one-fifth of U.S. broadband households have a technical support subscription. According to 360 View: Supporting the Connected Consumers, Best Buy is currently the leading provider of technical support subscriptions for many connected devices, including desktops, laptops, and tablets. However, the firm notes that Amazon’s recent decision to offer ...read more

Tuesday, August 01, 2017

Annual unit sales of smart door locks to reach 1.68 million by 2021

Research firm’s Smart Home Tracker reveals annual sales revenue for smart door locks will exceed $357 million in 2021

Parks Associates today revealed new research showing that annual unit sales of smart door locks will reach 1.68 million by 2021. The IoT research firm’s Smart Home Tracker: Market Sizing and Trends also reveals that annual sales revenue from smart door locks will exceed $357 million in the same year, up from $207 million in 2017.

“Adoption of smart door l ...read more

Thursday, July 20, 2017

One-half of consumers willing to share data and device control for discounts on electricity

New research quantifies the value of IoT data in the connected home

Parks Associates announced new research today showing that approximately 50% of U.S. broadband households are willing to share data and device control for discounts on electricity. 360 View Update: The Value of Data – New Smart Home Business Models notes interest is consistent across different product categories, with 51% of smart thermostat owners, 50% of hot water heater owners, and 48% of owners of smart ...read more

Tuesday, July 18, 2017

Offering $100 rebate more than doubles purchase intentions for smart thermostats

New report shows only 30% of consumers believe that smart thermostats are affordable

Parks Associates today announced a new industry report revealing only 30% of consumers believe that smart thermostats are affordable and only 18% of consumers would purchase one of these devices at $250. Smart Home-Utility Partnership Opportunities notes that offering a $100 rebate more than doubles the percentage of homes that intend to purchase one of these products.

“Given the benefit ...read more

Wednesday, July 12, 2017

Nearly 60% of U.S. broadband households subscribe to Netflix, Amazon, or Hulu

OTT Video Market Tracker reveals only 3% subscribe to a sports OTT video service

Parks Associates revealed today that 59% of U.S. broadband households subscribe to Netflix, Amazon, or Hulu. The firm’s OTT Video Market Tracker service notes that only 6% of U.S. broadband households subscribe to any other OTT service without also having a subscription to one of the top three services, while 3% subscribe to one or more sports OTT video service, including MLB.TV, NFL Game Pass, ...read more

Tuesday, July 11, 2017

Majority of U.S. Broadband Households Watch Internet Video on TV

New connected entertainment research examines shift in video consumption habits

Parks Associates today announced new connected entertainment research deliverables showing over 50% of U.S. broadband households now watch Internet video on a television screen. The IoT research firm examines this shift in video consumption habits of consumers, including usage of OTT services and the impact on the business of broadcast, pay TV, and online television.

“For years, the televisio ...read more

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