Research

Wednesday, April 27, 2016

Gaming Console Adoption in Significant Decline in Western Europe and the U.S.

Consumer adoption of mobile gaming and streaming media devices impacting traditional console adoption

Parks Associates recently announced new European research showing a steady decline in gaming console adoption in France, Spain, and the U.K. while remaining flat in Germany. Continued consumer adoption of mobile gaming as well as the availability of gaming on streaming media devices has played a key role in the decline.

“France’s gaming console adoption dropped from 59% in 2013 ...read more

Monday, April 25, 2016

Nearly 50% of U.S. broadband households are concerned about the security of their data on connected devices

Ayla Networks and Parks Associates host industry webcast addressing product lifecycle and IoT Data

Parks Associates research finds 47% of U.S. broadband households are concerned their private information stored on connected devices could be made public. Another 47% are worried companies will sell their personal information. Both findings present challenges for companies as they look to leverage connected product data to enhance the consumer experience and deepen engagement. Parks ...read more

Thursday, April 21, 2016

More than 70% of U.S. broadband households use Samsung, Vizio, LG, Sony, and Panasonic as their primary flat-panel TV

Average viewership on a television screen has remained steady at around 20 hours per week

New research from Parks Associates shows consolidation in the TV market, with more than 70% of U.S. broadband households using one of five brands—Samsung, Vizio, LG, Sony, and Panasonic—as their primary flat-panel TV. The research firm has released new consumer and industry research, including monetization strategies and trend analysis, on content services, OTT video and TV Everywhere services, ...read more

Wednesday, April 20, 2016

Ownership of smart home devices doubles in one year in Canadian broadband households

Home and IoT in Canada project reveals adoption rates for security and smart home solutions

 New Parks Associates research shows the number of Canadian broadband households with a smart home device more than doubled in the past year, jumping from 5% in the first quarter of 2015 to 11% in the first quarter of 2016. Smart Home and IoT in Canada, a survey of 1,500 Canadian broadband households, reported smart thermostats are the most popular devices, with 5% of households owning one, ...read more

Thursday, April 14, 2016

Parks Associates Announces Update to OTT Subscriber Churn Rates for Netflix, Hulu, and Amazon Users

Research Director to Present New Research from OTT Video Market Tracker at NAB Show April 18

In advance of the NAB Show next week,Parks Associates announced OTT data today showing that at the end of 2015, approximately 20% of U.S. broadband households had cancelled at least one OTT video service in the past 12 months. In 2Q 2015, 18% had done so.

Brett Sappington, Senior Director of Research, Parks Associates, will present the new data at the NAB Show next week in his session ...read more

Thursday, April 07, 2016

Parks Associates releases research on IP/networked security cameras at ISC West

7-9% of U.S. broadband households own a networked security camera at the end of 2015

Parks Associates released research at ISC West today revealing that 9% of U.S. broadband households owned an IP/networked security camera at the end of 2015.1The firm’s Delivering Peace of Mind: Connected Home Devices & Sensors reports 44% of networked security camera owners access or control their device remotely on a daily or almost daily basis. The research firm is attending and ...read more

Wednesday, April 06, 2016

U.S. Ownership of Game Consoles to dip below 50% by 2019

Virtual reality and mobile gaming driving evolution of the connected gaming ecosystem

Parks Associates NUMBERS™ research estimates gaming consoles, which have long been the most common Internet-connected entertainment devices in the U.S., will dip below 50% broadband household penetration by 2019. This milestone comes after nearly 10 years of declining unit sales, driven by mobile and casual gaming options on other platforms, such as tablets and smartphones. However, virtual ...read more

Tuesday, April 05, 2016

23% of broadband consumers in France are familiar with the capabilities of smart home products and services

Parks Associates President to present new IoT research insights at Smart Home Summit Frankfurt

New consumer research from Parks Associates shows that 23% of French broadband households report to be familiar with the capabilities of smart home products and services, compared to 15% in Germany and Spain and 12% in the U.K. The firm’s Connected Consumer in Europe project finds that roughly 14% of broadband households in these four countries have a smart home device or system but only 8% ...read more

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