Research

Tuesday, January 18, 2022

27% of US broadband subscribers report Samsung Tizen Smart TV as their primary device for viewing video content

OTT Video Market Tracker highlights trends and expectations for streaming video market in 2022

New Parks Associates consumer research featured in its OTT Video Market Tracker reveals that in Q3 2021, 27% of US broadband subscribers reported the Samsung Tizen Smart TV is their primary device for consuming video content. The international research firm’s most recent update recaps top industry and consumer trends of Q4 2021 and highlights anticipated market shifts in 2022.

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Thursday, January 13, 2022

Consumers evenly divided between preference for total control and customization versus “set-it-and-forget-it” model in smart home app experience

73% of US broadband households that own or are planning to buy a smart home device consider interoperability important 

New research released from Parks Associates following CES® 2022 reveals US broadband households are split nearly 50/50 between a customized and highly controlled app and a simple and automated experience when asked about their ideal app experience for smart home devices. The firm’s All Apps Aren’t Equal: Smart Home User Experiences finds 52% of US broadband ...read more

Thursday, January 06, 2022

70% of US broadband households own at least one streaming video product connected to the internet

New whitepaper explores exponential growth in streaming video adoption and increasing consumption of OTT video services

Research from Parks Associates’ new whitepaper, Reaching Today’s Video Audiences: Platform Diversity and ROI, reports that nearly 70% of US broadband households own at least one streaming video product that is connected to the internet. The whitepaper, developed in partnership with Bitmovin, the Emmy Award-winning world leader in digital video technology, e ...read more

Wednesday, January 05, 2022

41% of US broadband households have a streaming media player

Parks Associates’ consumer data of 10,000 broadband households tracks current trends consumer attitudes regarding on connected entertainment and technology

Parks Associates today announced new industry and consumer research at CES on consumer attitudes, usage, and adoption of connected devices and services from its quarterly surveys of 10,000 US broadband households. The research quantifies the impact of the pandemic, reveals key insights on the type and brand of devices in ...read more

Monday, January 03, 2022

Ten percent of US broadband households own a smart sleep product, such as smart mattresses and stand-alone sleep monitors

New whitepaper in partnership with EarlySense® examines virtual care, passive monitoring, and role of sleep metrics in healthcare

A new whitepaper from Parks Associates, produced in partnership with EarlySense®, reports a dramatic increase in the use of health solutions, including telehealth, remote patient monitoring, and sleep technology. Health at Home: New Era of Healthcare reveals 10% of US broadband households report owning a smart sleep product, such as a smart mattre ...read more

Tuesday, December 28, 2021

Parks Associates addresses consumer demand for technology health and wellness solutions at CONNECTIONS™ Summit at CES® 2022

Use of telehealth services increased from 15% in 2019 to 64% in 2021

Parks Associates announced new research ahead of CES® 2022 focused on health and wellness solutions in the connected home, a key area of its research practice. The firm will feature its latest research, including Virtual Care – Connected Health Devices and Services, Healthy and Well at Home: Senior Assistive Technology, and Fresh Air: Air Quality and Comfort in the Smart Home, in the sessions “Health at Hom ...read more

Wednesday, December 22, 2021

Parks Associates promotes key research team members: Yilan Jiang, Kristen Hanich, and Paul Erickson

International research firm finishes its 35th year bringing together over 4,000 executives to its virtual events

Parks Associates today announced the promotion of Yilan Jiang to Senior Director of Consumer Analytics; Kristen Hanich to Research Director, Health and Broadband; and Paul Erickson to Research Director, Entertainment. The company, founded by Tricia Parks, a pioneer and visionary in the consumer technology world, celebrated its 35th anniversary in 2021 and the 25t ...read more

Tuesday, December 21, 2021

27% of broadband households report more concern about physical security of home than five years ago

New whitepaper in partnership with Xfinity Home examines expanding role of broadband service providers as consumer demand grows for home automation and security services 

A new whitepaper from Parks Associates, produced in partnership with Xfinity Home, reveals 27% of US broadband households report far more concern now about the physical security of home than five years ago. That number rises to 43% among households with children. The whitepaper Home Security: Choice is the ...read more

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