Research

Monday, January 26, 2015

Parks Associates Research Director Joins Panel to Discuss Transactive Energy at AHR Expo

Research firm finds bundling with energy monitoring doubles consumer interest in HVAC service contracts

Tom Kerber, Director of Home Controls & Energy Research at Parks Associates, will present research on energy management, systems controls, and the smart grid market during the session “Transactive Energy - State of the Market” at the 2015 AHR Expo on Monday, January 26, 3:00-5:00 P.M., Chicago, Illinois. Mr. Kerber will join top industry experts from Cox Software Architects, ...read more

Thursday, January 22, 2015

Seventeen percent of U.S. broadband households are likely to subscribe to an OTT HBO service

 New OTT Video Research addresses Competitive Challenges for Pay-TV providers and Operators

New Parks Associates video research finds 17% of U.S. broadband households are likely to subscribe to an over-the-top (OTT) video service from HBO. Among these likely subscribers, 91% are currently pay-TV subscribers, and roughly one-half would cancel their pay-tv service after subscribing to this HBO OTT service. The research firm reports the average head of household in a U.S. broadband ...read more

Tuesday, January 13, 2015

Parks Associates Announces New Research on Apps, IoT, Cloud Media, Security & Energy Management

Emerging opportunities, innovative partnerships, and strategic recommendations are key focus in industry reports

Parks Associates today announced new research reports that focus on business strategies and consumer trends for the IoT, the smart home, cloud services, security, energy management, and mobile habits and payments.

The research firm reports U.S. smartphone adoption has reached 80% of broadband households, with tablet adoption at 62%. Currently, 70% of U.S. broadband ...read more

Friday, January 02, 2015

Parks Associates Research Director to address 2015 smart home market at AT&T Developer Conference

Research Shows 62% of U.S. broadband households are not familiar with smart home products

Tom Kerber, Director of Home Controls & Energy Research at Parks Associates, will present smart home product adoption and value-added services research during the session “Relevant IoT Connected Services for Broad Consumer Adoption" at the AT&T Developers Summit on Monday, January 5, 4:00-4:45 P.M., Las Vegas, Nevada. Mr. Kerber will discuss the barriers to smart home adoption, ...read more

Wednesday, December 31, 2014

62% of U.S. broadband households never back up their data to a cloud-based storage service

New Research Reveals Trends in Cloud Storage and Services in advance of 2015 International CES

New research from Parks Associates reveals 62% of U.S. broadband households never back up their data to an online storage service, despite options available from companies such as Carbonite, Acronis, and Backblaze. This finding reveals a huge addressable market for cloud-based storage in 2015, as consumer consumption of digital content is on the rise. Smartphone users in U.S. broadband ...read more

Thursday, December 18, 2014

41% of U.S. home caregivers use a digital health device and 8% use online tools to coordinate caregiving

Connected devices, wearables, and digital health services a key focus at 2015 International CES

Parks Associates finds 41% of caregivers in U.S. broadband households currently use a digital health device as part of their caregiving routine, including 8% who use online tools to coordinate their efforts. The research firm's 360 View: Health Devices and Services for Connected Consumers 2014 analyzes multiple consumer surveys, including a 2Q 2014 survey of 10,000 U.S. broadband households, ...read more

Monday, November 24, 2014

Smart watches and streaming media devices forecasted to be hot gift items for holidays, according to Parks Associates

Functionality, health benefits, and low price points help drive consumer sales

New analysis and insights from Parks Associates predict smart watches and connected entertainment devices, including game consoles and streaming media devices, will be the most popular gifts for the holiday season. Among connected CE devices acquired in 2014, 37% of smart watches, 25% of streaming media devices (including players like the Roku 3 and sticks like the Google Chromecast), and 20% of gaming ...read more

Thursday, November 06, 2014

Over 80% of Spanish broadband households experience problems with connected devices

Parks Associates highlights global tech support research at CONNECTIONS™ Europe and CONNECTIONS™ Summit at CES

New international research from Parks Associates finds over 80% of Spanish broadband households regularly experience problems with their connected devices such as PCs, home networks, smartphones, and tablets. Common problems include viruses, malware, and the resulting poor performance of the device. By comparison, 70% of German and U.K. broadband households and only 57% ...read more

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