Research

Thursday, February 23, 2017

10% of U.S. broadband households likely to cancel their fixed broadband Internet service over next 12 months

International research firm announces new mobile and consumer research ahead of Mobile World Congress

New consumer research from Parks Associates reveals that 10% of U.S. broadband households are likely to cancel their fixed broadband service over the next 12 months. According to 360 View: Mobility & the App Economy, these consumers would use wireless or mobile data services as a replacement for their traditional broadband service. This trend is an extension of the current m ...read more

Wednesday, February 15, 2017

29% of consumers get most of their news from social media platforms like Facebook and Twitter

New research analyzes trends in digital media consumption habits

New consumer research from Parks Associates reveals 29% of U.S. broadband households get most of their news from social media platforms like Facebook and Twitter. According to 360 View: Digital Media & Connected Consumers, despite the emergence of online sources for news, the majority of broadband consumers feel that television is more authentic than online video.

“Among all U.S. broadband households, 52% ...read more

Wednesday, February 08, 2017

Amazon Prime Music sees 50% increase in subscribers from 2015 to 2016

IoT research firm announces new research on streaming music and audio services

Parks Associates announced today that the majority of paid streaming music services experienced an increase in their number of subscribers in 2016, with Amazon Prime Music leading the market with 15% of U.S. broadband households. 360 View: Digital Media & Connected Consumers notes Amazon Prime Music experienced a 50% increase in subscription during the one-year period. In addition to Prime Music, ...read more

Monday, February 06, 2017

45% of U.S. broadband households are very concerned about unauthorized access regarding smart home devices

Complimentary webcast examines trends for support strategies and IoT technologies revealed at CES® 2017

An upcoming webcast on February 9 from Parks Associates will review top IoT trends and technologies revealed at CES® 2017, the support strategies emerging around these innovations, and tools to protect consumer privacy while leveraging data for proactive support. The IoT research firm recently announced new data at CES showing that 26% of U.S. broadband households now o ...read more

Wednesday, February 01, 2017

19% of U.S. broadband households cancelled an OTT video service in the past 12 months

OTT Video Market Tracker reveals churn rates for OTT video services and companies including Netflix, Amazon, and Hulu

Parks Associates announced today that the churn rate for OTT video services is 19% of U.S. broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 months. The company’s OTT Video Market Tracker service notes the overall churn rate for OTT services has been stable for the past year, with top services Netfl ...read more

Wednesday, January 18, 2017

15% of U.S. broadband households have antenna-only TV service

New consumer research finds steady increase coincides with drop in pay-TV subscriptions

New cord-cutter consumer research from Parks Associates shows the percentage of U.S. broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15%. 360 View: Entertainment Services in U.S. Broadband Households reveals this increase coincides with a drop in pay-TV subscriptions and an increase in Internet-only video subscriptions.

“Pay-TV su ...read more

Tuesday, January 10, 2017

71% of U.S. broadband households have Wi-Fi or Apple AirPort access

IoT research firm announces new deliverables on connected entertainment and sharing economy apps

New research from Parks Associates finds that 71% of U.S. broadband households have Wi-Fi or Apple AirPort access and these Wi-Fi households average over 30% more computing devices than non-Wi-Fi households. 360 View: Entertainment Services in U.S. Broadband Households also notes that Wi-Fi homes average approximately 45% more connectable CE devices.

“Wi-Fi is by far the mo ...read more

Friday, January 06, 2017

60% of smart watch owners subscribe to a paid streaming music service such as Apple Music, Spotify, or Pandora One

IoT research firm announces new research on streaming audio services and wearable technologies at CES® 2017

New U.S. consumer research from Parks Associates reveals that 60% of smart watch owners and 48% of fitness tracker owners subscribe to a paid streaming audio or music service such as Apple Music, Spotify, or Pandora One. 360 View: Digital Media & Connected Consumers notes that consumers with wearable technologies are more likely to subscribe to streaming music service ...read more

Page(s):   of   50 Next
© 1998-2017 Parks Associates. All Rights Reserved.