Research

Tuesday, March 21, 2017

Adoption of voice assistants such as Amazon Echo and Google Home more than doubles from 2015 to 2016

New report shows 56% of U.S. broadband households find it appealing to use voice assistance to control smart home devices

Parks Associates today announced new smart home research showing that the adoption rate of smart speakers with voice assistants grew from 5% of U.S. broadband households in Q4 2015 to 12% in Q4 2016. Voice Assistants and Technologies: Ecosystem and Market Leaders examines the growing market for these smart home devices and the impact of voice control as a ...read more

Thursday, March 16, 2017

20% of U.S. pay-TV subscribers are dissatisfied with their pay-TV service

New Research Deliverables Examine Consumer Trends of Cord Cutters, Cord Shavers, and Cord Nevers

New research from Parks Associates reveals that 20% of U.S. pay-TV subscribers say they are dissatisfied with their pay-TV service, representing a 100% increase since early 2013. TV Services: Changing the Channel Package shows only one-third of pay-TV subscribers are very satisfied with their pay-TV service, a drop from 57% who indicated very high satisfaction levels in 2013.

...read more

Tuesday, March 14, 2017

Majority of U.S. broadband households willing to pay more than $20 per month for comprehensive smart home system

Research workshop addresses business model strategies for smart home devices and systems

Parks Associates will host the upcoming research workshop “Crossing the Chasm – Understanding Growth in the Smart Home” on Tuesday, March 21, at the Westin San Francisco Airport in California. The full-day workshop, sponsored by Ayla Networks, will help smart home players develop strategies to expand IoT awareness and adoption to the mass market. Industry participants include exec ...read more

Thursday, March 09, 2017

New Parks Associates research finds expanding consumer choice key to steady growth in smart home, connected cars, pay TV, and smart kitchens

New research released covers smart home buyer profiles, IoT trends, connected car forecasts, pay-TV strategies, and more

Leading IoT research firm Parks Associates today announced new deliverables available for purchase assessing energy management, connected cars, TV services, and smart home/smart kitchens. The international firm reveals that 95% of U.S. broadband households use one or more mobile phones, which in many cases serves as the foundation for the connected consum ...read more

Friday, March 03, 2017

Parks Associates releases new whitepaper highlighting developments in the smart home and IoT industries following CES®

IoT research firm will host CONNECTIONS™ on May 23-25, focusing on growth opportunities in the connected home, with keynotes from Intel, Vivint, Comcast, and Cox Communications

Parks Associates today announced the new whitepaper “2017 CES® Coverage,” which analyzes major themes and announcements from CES® 2017 in the markets for entertainment, smart home and security, connected health and wellness, wearables, and connected car.

“2017 CES® Coverage” is availa ...read more

Thursday, March 02, 2017

Nearly 20% of smartphone users use a mobile payment app at retail locations

New mobile research shows PayPal is overwhelmingly the most used payment app, followed by Starbucks

New mobile research from Parks Associates shows that nearly 20% of U.S. smartphone users have used a mobile payment app at a retail location. 360 View: Mobility and the App Economy notes PayPal is overwhelmingly the most used payment app, with 63% of payment app users choosing this payment solution, compared to 38% who use the Starbucks app.

“PayPal had an enormous onlin ...read more

Thursday, February 23, 2017

10% of U.S. broadband households likely to cancel their fixed broadband Internet service over next 12 months

International research firm announces new mobile and consumer research ahead of Mobile World Congress

New consumer research from Parks Associates reveals that 10% of U.S. broadband households are likely to cancel their fixed broadband service over the next 12 months. According to 360 View: Mobility & the App Economy, these consumers would use wireless or mobile data services as a replacement for their traditional broadband service. This trend is an extension of the current m ...read more

Wednesday, February 15, 2017

29% of consumers get most of their news from social media platforms like Facebook and Twitter

New research analyzes trends in digital media consumption habits

New consumer research from Parks Associates reveals 29% of U.S. broadband households get most of their news from social media platforms like Facebook and Twitter. According to 360 View: Digital Media & Connected Consumers, despite the emergence of online sources for news, the majority of broadband consumers feel that television is more authentic than online video.

“Among all U.S. broadband households, 52% ...read more

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