Research

Monday, December 05, 2022

49% of ad-supported subscribers report free cost was their top reason for using the service

New whitepaper published in partnership with Quickplay highlights the engagement and monetization potential of personalization for FAST video services 

A new Parks Associates whitepaper, Personalized Virtual Channels: Maximizing FAST Content, finds cost is the main factor driving adoption of ad-supported video services, with nearly 50% of users citing the free price as their top reason for using the service. Content was also a key factor, with 31% using the service because i ...read more

Friday, December 02, 2022

Prime Video Takes Top Spot in Parks Associates’ Top 10 List of OTT SVOD Video Services in US, Surpassing Long-time Leader Netflix

23% of US households subscribe to nine or more OTT subscriptions

Parks Associates has released its updated list of the top 10 US subscription over-the-top (OTT) video services, based on estimated numbers of subscribers through September 2022 from the firm’s OTT Video Market Tracker. The research firm reports that 83% of broadband households have at least one OTT service, with 23% adopting nine or more OTT subscriptions.

Parks Associates notes the Top 10 US Subscription O ...read more

Wednesday, November 23, 2022

Impact of growing smart home ecosystem on energy management solutions addressed in new research whitepaper

Nearly one-third of US internet households report intentions to purchase a smart energy device in next six months

A new Parks Associates whitepaper, Next Frontier of Smart Energy Management, reports strong consumer purchase intentions for smart energy devices—almost one-third plan to buy a smart light bulb (32%), smart plug (30%), and/or a smart thermostat (29%) in the next six months. The whitepaper, developed in partnership with SmartThings, addresses how connected technol ...read more

Friday, November 18, 2022

83% of US internet households subscribe to at least one OTT service, while 45% subscribe to traditional linear pay TV

New whitepaper developed in partnership with FPT Software addresses how streaming businesses can use artificial intelligence (AI) and machine learning (ML) to drive engagement and monetization

Parks Associates’ recent consumer research finds that 83% of US internet households now subscribe to at least one OTT service, while 45% still subscribe to the traditional linear pay-TV service model. The firm’s new whitepaper, Engaging Next-Gen Video Viewers: Leveraging AI and ML, dev ...read more

Monday, November 14, 2022

23% of ad-supported OTT service users say they often click on ads or purchase items in those ads

New industry report addresses factors driving growth in ad-based online video

Parks Associates research finds nearly one in four users (23%) of ad-supported OTT services said they often click on ads that they watch and the same percentage (23%) often buy things they see advertised. The research report Ad-Based OTT: Growth in FAST and AVOD Services explores factors driving the growth of ad-based online video, profiles and compares market leaders, and assesses consumer prefere ...read more

Thursday, November 10, 2022

Parks Associates announces inaugural executive conference Smart Spaces: Apartments, Hospitality, and Community Living

84% of property managers/owners intend to install internet-connected devices on at least one property in the next 12 months

Parks Associates today announced a new event, Smart Spaces: Apartments, Hospitality, and Community Living, with the inaugural session “Tech-Enabled Buildings: Driving Next-Gen Services” taking place virtually on November 17. In 2023, Smart Spaces will feature multiple virtual sessions and an in-person conference at the Hilton Granite in Dallas, Texas, o ...read more

Thursday, November 03, 2022

Parks Associates releases new research whitepaper examining tech solutions to improve school safety and threat response

Personal safety a growing concern: Nine million US internet households report using smart tags

Parks Associates today released a new whitepaper, Leveraging Tech to Improve Safety and Security in Schools, highlighting insights on how schools can better respond to security threats by utilizing quick-acting access control and emergency response paired with communicated intel.

“Technology has an essential role in school security,” said Elizabeth Parks, President and CMO, Par ...read more

Wednesday, November 02, 2022

Security dealers have new opportunities to take control of Wi-Fi network, reducing costs and driving new revenue opportunities

New whitepaper in partnership with Johnson Controls addresses support and pervasive wireless connectivity issues

Parks Associates today released the whitepaper Control the Network, Control the Costs: Solving the Wi-Fi Problem in Home Security, developed in partnership with Johnson Controls. New research from Parks Associates shows a growing demand for smart home products through security system providers, but technical challenges with Wi-Fi are pervasive. Fifty-one percent o ...read more

Page(s):   of   93 Next
© 1998-2022 Parks Associates. All Rights Reserved.