Brand attracts more CE buyers than price, quality, or features
New consumer research from Parks Associates reveals 71% of CE buyers in 2015 considered only one brand when making their purchase. According to 360 View: CE Adoption & Trends, price and product quality are important factors, as 15% of CE buyers considered only one brand due to price and 10% considered only one brand due to product quality, but brand itself was the dominant factor in these noncompetitive purchases. ...read more
Research firm releases new data showing app usage and connected CE and service trends for millennials
New research from Parks Associates shows 24% of millennials use mobile apps for calling a taxi or ride-sharing services such as Uber or Lyft, compared to 13% of Gen Xers and 7% of Baby Boomers. More than 60% of millennials use mobile apps for banking or money management, compared to less than 50% of Gen Xers and one-third of Baby Boomers.
Market Research Firm Announces Four New IoT Industry Reports
Parks Associates today announced four industry reports focusing on IoT smart home business models, home energy management, security, and smart lighting. These reports provide in-depth analysis of industry trends and consumer research and recommendations, forecasts, and partnership opportunities for players within these market segments.
“IoT Innovations are driving long-term changes in consumer behaviors and business ...read more
Parks Associates today announced Harry Wang, Senior Director of Research at Parks Associates, will speak next week at mHealth + Telehealth World to address the rising consumerism in the U.S. healthcare industry and examine system-wide approaches to digital health. He will also discuss new findings from the firm’s 360 View: Empowering Healthcare Consumers, which includes a 2Q 2016 survey of U.S. broadband households on connected healthcare attitudes and adoption.
Analysts Examine Impact of 9th Circuit Ruling on Password Sharing and OTT Business Models
Parks Associates today announced new data from the company’s OTT Video Market Tracker showing 55% of OTT services in the U.S. have a subscription-only business model, such as Netflix or Hulu. In Canada, 50% of OTT services offer subscription-only services.
“There is an enormous amount of change going on in the OTT space right now, with new OTT video services entering the market each month. ...read more
Research firm’s NUMBERS™ service provides forecasts for sales and adoption of smart home controllers, IP cameras, and home security for the U.S., Europe, and Asia
Parks Associates today announced three new NUMBERS™ products focused on key IoT categories, including U.S. and global forecasts for IP cameras, home security, and smart home controllers through 2020. The firm estimates nearly 24% of U.S. broadband households will have an IP camera by 2020, while more than 50% will ...read more