Research

Thursday, February 26, 2015

Five percent of U.S. broadband households use a smart watch for health purposes

Parks Associates Announces Wearables Data before Mobile World Congress

Research firm Parks Associates announced today that 5% of U.S. broadband households use a smart watch with health and fitness tracking functions, while 8% use a digital pedometer or fitness/activity tracker. Tejas Mehta, Parks Associates’ research analyst covering the mobile and wearable markets, is attending Mobile World Congress next week in Barcelona to support the event and share the firm’s insights ...read more

Tuesday, February 24, 2015

The IoT has arrived - approximately 10% of U.S. broadband households have a smart device with energy-related functions

Parks Associates and WeatherBug Home to host complimentary webcast on the Internet of Things and its impact on the energy industry

Parks Associates research reveals that approximately 10% of U.S. broadband households have a smart device with energy-related functions—including 8% with a smart thermostat and 6% with smart lighting. A smart energy device includes a programmable thermostat, light bulb, power strip, outlet, or plug adapter capable of connecting to the Internet. The research ...read more

Wednesday, February 18, 2015

43% of U.S. broadband households are willing to subscribe to a bundle of energy services

Market Research Firm Announces New Report at Smart Energy Summit: Engaging the Consumer

According to a new report from Parks Associates, 43% of U.S. broadband households are willing to subscribe to a bundle of energy services for $9.99 per month, while individual energy services appeal to just over one-third of households. The market research firm announced the report Monetizing Connected Products and Systems at Smart Energy Summit: Engaging the Consumer this week in Austin, ...read more

Thursday, February 12, 2015

Just 25% of T-Mobile subscribers prefer the traditional two-year mobile contract model

New mobile research shows new handsets and no-contract options are helping to drive upgrades

Parks Associates mobile research finds just 25% of T-Mobile subscribers prefer the traditional mobile contract model of a two-year contract with a subsidized handset. The research firm’s Choice of Mobile Device: The Consumer Perspective finds T-Mobile subscribers have embraced the company’s new programs that do not require a service contract. Among T-Mobile subscribers planning to ...read more

Tuesday, February 03, 2015

More than 40 Million Smartphone Owners Actively Use at least One Wellness or Fitness App

Firm recommends text-based health, weight management, and prescription authentication programs for mobile carriers to create new revenue streams

Newly released Parks Associates research in Mobile Carriers and Wireless Healthcare Opportunities reports more than 40 million smartphone owners are active users of at least one wellness or fitness app. About one in four heads of household in broadband households use a mobile app to track their fitness progress or calorie intake, and the ...read more

Tuesday, January 27, 2015

Internet of Things: 37% of U.S. broadband households will buy one or more smart devices in 2015

Parks Associates and Dassault Systèmes to host complimentary smart home research webcast

Internet of Things researchfrom Parks Associates predicts rapid growth in the smart home in 2015, as 37% of U.S. broadband households intend to buy one or more smart devices this year. This growing adoption of smart devices will raise the importance of interoperability and speed in innovation as consumers will expect all devices to work together and offer the latest benefits. In 2014, nearly ...read more

Monday, January 26, 2015

Parks Associates Research Director Joins Panel to Discuss Transactive Energy at AHR Expo

Research firm finds bundling with energy monitoring doubles consumer interest in HVAC service contracts

Tom Kerber, Director of Home Controls & Energy Research at Parks Associates, will present research on energy management, systems controls, and the smart grid market during the session “Transactive Energy - State of the Market” at the 2015 AHR Expo on Monday, January 26, 3:00-5:00 P.M., Chicago, Illinois. Mr. Kerber will join top industry experts from Cox Software Architects, ...read more

Thursday, January 22, 2015

Seventeen percent of U.S. broadband households are likely to subscribe to an OTT HBO service

 New OTT Video Research addresses Competitive Challenges for Pay-TV providers and Operators

New Parks Associates video research finds 17% of U.S. broadband households are likely to subscribe to an over-the-top (OTT) video service from HBO. Among these likely subscribers, 91% are currently pay-TV subscribers, and roughly one-half would cancel their pay-tv service after subscribing to this HBO OTT service. The research firm reports the average head of household in a U.S. broadband ...read more

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