Emerging Power of IoT in Canada reveals adoption and usage trends among Canadian connected consumers
New Parks Associates research reveals 58% of Canadian broadband households have at least one connected CE device that allows online content to be accessed through a TV set, up from 48% in 2012. Nearly 40% have a gaming console connected to the Internet, 25% have a connected smart TV, and 14% have a connected streaming media device. ...read more
Industry Report and NUMBERS™ highlight Connected Product Forecasts and Consumer Trends Worldwide
There will be1.6 billion video viewers worldwide at end of 2015, increasing to 1.9 billion in 2019, according to Parks Associates’ NUMBERS™ research service. The global LTE user base will top 700 million in 2015, led by substantial subscriber gains in the U.S., Europe, China, and Latin America. The research firm reported these findings in the industry report Global Connected ...read more
Research analysts highlight OTT and cloud DVR trends at upcoming industry events
Recent research from Parks Associates finds that 55% of U.S. broadband households subscribe to an OTT (over-the-top) video service, up from 44% in 2013. Subscriptions are highest among households with a younger head-of-household, with 72% among ages 18-24 and 71% among ages 25-34 having an OTT service subscription.
“Consumers in key demographics have adopted OTT services in large numbers, and now both ...read more
Industry report examines the evolution of tech support services, processes, tools, and business models in response to the Internet of Things (IoT)
Newly released Parks Associates research in Tech Support: Meeting IoT Demands reports 84% of U.S. broadband households set up their entertainment and computing devices on their own, while 60% of U.S. broadband households set up their smart home devices on their own. The report finds that despite this independent onboarding process, ...read more
Market research firm announces “Digital Engagement of Energy Consumers” whitepaper in advance of CONNECTIONS™ Conference
Parks Associates announced a smart home whitepaper today that reports 85% of U.S. broadband households took at least one action, such as adjusting thermostats or switching to energy-efficient light bulbs, to reduce their energy usage or costs in the last 12 months.
CONNECTIONS™ to host IoT session with Alarm.com, Amdocs, PlanetEcosystems, Wink, and Zipato
Research firm Parks Associates reports 47% of U.S. broadband households have privacy or security concerns about smart home devices. The connected home industries need to formalize strategies, such as consumer privacy rights, in order to push these markets forward, according to Parks Associates, which will discuss these topics next month at INTX: The Internet & Television Expo and