Research

Tuesday, October 21, 2014

Parks Associates: Nearly one-half of Spanish broadband households receive local broadcast TV channels only

Content and Access Services Analyst to present new entertainment research at Broadband World Forum

New European IoT research from Parks Associates finds nearly one-half of Spanish broadband households receive only local broadcast TV channels, compared to over 60% of British and German broadband households that pay separate monthly fees for pay-TV services.

"Nearly 70% of Spanish broadband households have Internet-connected CE, and 54% have active PC-to-TV connections," ...read more

Tuesday, October 21, 2014

Parks Associates: 64% of U.S. broadband households have Internet-connected CE

Research firm announces reports addressing OTT services, 4K deployment, CE business models, cloud DVR, and next-generation gaming consoles

New research reports from Parks Associates highlight the financial and business opportunities in the expanding markets for pay-tv and OTT services, digital content, cloud solutions, and connected CE. The research firm's New Business Models for Connected CE reports 64% of U.S. broadband households have an Internet-connected CE and 55% have an OTT ...read more

Wednesday, October 15, 2014

Samsung and Amazon tied for second place in tablet market as Apple's shares fall

Parks Associates announces new research on consumer demand for Apple and Android tablet features

In advance of Apple's event this week, Parks Associates announced new research today showing Amazon and Samsung are locked in a tight race for second place behind Apple in the tablet market, which overall shows signs of cooling even as adoption remains high. Parks Associates' 360 View:Mobility and the App Economy, which highlights and analyzes results from a 1Q 2014 survey of 10,000 ...read more

Tuesday, October 14, 2014

Parks Associates: More than 46 million households worldwide will subscribe to a 4K UHD pay-TV service by 2018

Director of Research presents new 4K research at TV Xperience World 2014

New research from Parks Associates finds more than 46 million households worldwide will subscribe to a 4K UHD pay-TV service by 2018. Pay-TV providers will deploy this service as a differentiator, especially among younger consumers who are more likely to use new pay-TV features, such as TV Everywhere and cloud DVR, but also have slightly lower subscription rates for pay-TV services. In the U.S., 82% of ...read more

Thursday, October 09, 2014

Parks Associates: Two-thirds of Amazon Prime Instant Video subscribers also rent or purchase titles through the service

Market Research Firm Announces Consumer Survey Showing OTT Video Rentals and Purchasing Trends

Consumer research from Parks Associates finds 37% of U.S. broadband households regularly use transactional services for OTT video, such as online video rentals and downloads. The vast majority of consumers making these a la carte purchases also have a streaming video subscription, emphasizing the potential role of transactional services to supplement subscription OTT. For example, ...read more

Thursday, October 02, 2014

Parks Associates: Facebook Messenger and Skype are Most Popular Smartphone Messaging Apps in U.S.

New Industry Report Examines Mobile Messaging Market

Facebook Messenger and Skype are the most popular messaging apps in the U.S., according to Parks Associates’ new industry report The Post-SMS War for Mobile Communications: Messaging Apps.

“Among messaging app users, 53% use Facebook Messenger, and 45% use Skype,” said Tejas Mehta, research analyst, Parks Associates. “These two apps are dominant in this high-growth area. At the beginning of 2014, 34% of U.S. smartphone ...read more

Thursday, September 25, 2014

Parks Associates: 55% of U.S. broadband households subscribe to an OTT video service

Internet of Things creates new opportunities for cloud-based solutions delivering entertainment and personalization features  

Fifty-five percent of U.S. broadband households subscribe to an OTT video service, opening up new opportunities for cloud solutions, according to Parks Associates. The research firm will co-host the webcast “Navigating Cloud Solutions: CE and the Future of Video”with PacketVideo on October 1 at 11 a.m. CT (12 p.m. ET). The event will highlight new ...read more

Tuesday, September 23, 2014

Parks Associates: Connected gaming console owners frequently access non-gaming online content

28% of U.S. broadband households use a connected game console as their primary connected CE device

Parks Associates today announced new Consumer Analytics research,Connected Game Consoles, that shows 46% of U.S. broadband households have a game console connected to the Internet and over one-quarter (28%) use the connected gaming console as their primary connected CE device. Among these primary console users, roughly three-quarters use the gaming console to access non-gaming content ...read more

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