Research

Wednesday, August 24, 2016

More than 70% of CE buyers considered only one brand for their 2015 purchases

Brand attracts more CE buyers than price, quality, or features

New consumer research from Parks Associates reveals 71% of CE buyers in 2015 considered only one brand when making their purchase. According to 360 View: CE Adoption & Trends, price and product quality are important factors, as 15% of CE buyers considered only one brand due to price and 10% considered only one brand due to product quality, but brand itself was the dominant factor in these noncompetitive purchases. ...read more

Thursday, August 18, 2016

24% of millennials use mobile apps for services such as Uber and Lyft

Research firm releases new data showing app usage and connected CE and service trends for millennials

New research from Parks Associates shows 24% of millennials use mobile apps for calling a taxi or ride-sharing services such as Uber or Lyft, compared to 13% of Gen Xers and 7% of Baby Boomers. More than 60% of millennials use mobile apps for banking or money management, compared to less than 50% of Gen Xers and one-third of Baby Boomers.

“The most important demographic factor in ...read more

Tuesday, August 02, 2016

38% of U.S. broadband households very likely to buy smart home device in 2016

Research firm examines new players, role of insurance industry, market trends, and new partnership and business models in IoT

A new industry report from Parks Associates reveals 51% of U.S. broadband households find an IoT device that alerts them to smoke and fire highly appealing and 41% find a device that alerts them to a water leak to be highly appealing. IoT: Smart Home Business Models notes these smart home use cases would benefit insurance companies in both saving costs and adding ...read more

Tuesday, July 26, 2016

Parks Associates releases new research on IoT smart home business models, home energy management, security, and smart lighting

Market Research Firm Announces Four New IoT Industry Reports

Parks Associates today announced four industry reports focusing on IoT smart home business models, home energy management, security, and smart lighting. These reports provide in-depth analysis of industry trends and consumer research and recommendations, forecasts, and partnership opportunities for players within these market segments.

“IoT Innovations are driving long-term changes in consumer behaviors and business ...read more

Friday, July 22, 2016

Parks Associates Senior Research Director to Address System-Wide Approaches to Digital Health at mHealth + Telehealth World

Parks Associates today announced Harry Wang, Senior Director of Research at Parks Associates, will speak next week at mHealth + Telehealth World to address the rising consumerism in the U.S. healthcare industry and examine system-wide approaches to digital health. He will also discuss new findings from the firm’s 360 View: Empowering Healthcare Consumers, which includes a 2Q 2016 survey of U.S. broadband households on connected healthcare attitudes and adoption.

“The signs of rising ...read more

Wednesday, July 20, 2016

Less than 5% of U.S. broadband households own a smart appliance

Consumer research shows limited inventory and high cost impacting market adoption

New consumer research by Parks Associates finds that less than 5% of U.S. broadband households own a smart appliance such as a full-sized refrigerator, oven, dishwasher, or washer/dryer that can be monitored or controlled using a smartphone, tablet, or computer. 360 View Update: Consumer Demand for Connected Major Appliances shows 18% of consumers plan to buy a smart appliance in the next 12 ...read more

Tuesday, July 19, 2016

55% of OTT Services Available in the U.S. are Subscription-Only

Analysts Examine Impact of 9th Circuit Ruling on Password Sharing and OTT Business Models

Parks Associates today announced new data from the company’s OTT Video Market Tracker showing 55% of OTT services in the U.S. have a subscription-only business model, such as Netflix or Hulu. In Canada, 50% of OTT services offer subscription-only services.

“There is an enormous amount of change going on in the OTT space right now, with new OTT video services entering the market each month. ...read more

Monday, July 18, 2016

More than 50% of U.S. broadband households will have a smart home controller by 2020

Research firm’s NUMBERS™ service provides forecasts for sales and adoption of smart home controllers, IP cameras, and home security for the U.S., Europe, and Asia

Parks Associates today announced three new NUMBERS™ products focused on key IoT categories, including U.S. and global forecasts for IP cameras, home security, and smart home controllers through 2020. The firm estimates nearly 24% of U.S. broadband households will have an IP camera by 2020, while more than 50% will ...read more

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