Research firm finds TV and Internet as the leading marketing channels to drive smart home awareness
IoT research from Parks Associates shows less than 30% of U.S. broadband households are familiar with where to buy smart home products or services. Among these households, nearly 40% prefer to purchase these products at retail outlets, particularly home improvement stores.
“In addressing the low consumer awareness for smart home solutions, all players have ample opportunities to make ...read more
Research examines market for consumer energy programs
Research from Parks Associates shows only 19% of consumers are very familiar with programs that offer tax rebates or other incentives in return for energy-efficiency initiatives such as home remodeling or home energy management. 360 View Update:Marketing Energy Programs: Making an Impactalso shows only 15% of U.S. broadband households are very familiar with time-of-use (TOU) programs, but 36% of U.S. broadband households ...read more
26% of Internet-connected CE owners use their streaming media player as their primary devices to access online video content
Parks Associates announced new gaming research today, to coincide with the E3 conference in Los Angeles this week, showing consumers are steadily increasing their gaming activities on streaming media players, which includes form factors such as streaming sticks and boxes. The international research firm’ 360 View: CE Adoption and Trends reveals that among ...read more
Analyst addresses OTT video market at BroadbandTV this week with NeoNova Networks and SkitterTV
Parks Associates will share its OTT and cord-cutting research, including the latest from its industry-leading OTT Video Market Tracker, this week at BroadbandTV at FTTH Connect. This research firm finds that 23% of Millennial heads of household are OTT-only households, higher than the national average of 15% among all U.S broadband households. The firm’s analysts also note that 61% of ...read more
Parks Associates and Support.com to present webcast on top five trends for support and how to turn IoT consumers into brand advocates
New Parks Associates research finds over 75% of smart home device owners have more than one device, which will create new challenges in setup and interoperability in the connected home. Parks Associates will discuss strategies to support the connected consumer in the complimentary webcast “The Future of Tech Support: IoT & The Consumer Experience,” ...read more
Analysts to Address Security Dealer Trends and Opportunities at ESX This Week
Parks Associates announced research today at ESX (the Electronic Security Expo) showing wireless home security sales are increasing, as almost one-half of home security owners in the U.S. have a home security system that connects wirelessly to sensors. The market research firm’s leading security analysts will discuss the findings during two sessions at ESX in Fort Worth this week.