Research

Thursday, December 08, 2016

Pre-purchase experience key to adoption of virtual reality headsets

New industry snapshot shows 15% of consumers who try a VR headset buy one

A new market snapshot by Parks Associates reveals 50% of consumers who try a VR (virtual reality) headset enjoy it and make plans to purchase one, while 15% who try one enjoy the experience and then buy a headset.This research, from Consumer Strategies and Use Cases for Virtual and Augmented Reality, highlights the importance of personal experience in driving the success of virtual reality headset sales and the ...read more

Monday, December 05, 2016

Insurance to drive sales of smart water devices in U.S.

IoT research firm shows 14% of U.S. broadband households plan to buy a smart water leak detector in 2016

A new report from Parks Associates finds annual sales of smart water leak detectors in North America will exceed 3 million in 2016, and these devices will get a boost from the insurance industry over the next four years. Only 3% of U.S. broadband households owned a smart water leak detector at the end of 2015, but 14% plan to buy one in 2016.

“Smart leak detectors are getting ...read more

Friday, December 02, 2016

Parks Associates and Earth Networks to present strategies to extend the IoT to 100 million “non-connected” households

Complimentary webcast addresses strategies to complete the smart home experience

An upcoming webcast from Parks Associates and Earth Networks will examine strategies to overcome the challenge of “unconnected” legacy devices in the smart home. The IoT research firm notes that nearly 50% of U.S. broadband households plan to buy a smart home device in the next 12 months, but there will still be over 100 million U.S. households that do not have a smart home device by the end of ...read more

Tuesday, November 29, 2016

Safety and Home/Away Use Cases Dominate Smart Home Interoperability Matrix

IoT research firm surveys consumers on preferred smart home device functions

New research from Parks Associates finds smart home solutions that coordinate safety and home/away event scenarios could help a device manufacturer create cross-platform brand loyalty similar to Apple’s dominance in CE device ecosystems. The IoT research firm finds U.S. consumers are more likely to own multiple CE products from Apple than from any other CE brand, with loyalty based largely around its ...read more

Tuesday, November 15, 2016

Facebook Messenger, iMessage, and Snapchat are top three messaging apps

SoLoMo app usage in other categories, such as food delivery services, is disrupting traditional services

Parks Associates announced new research today showing Facebook Messenger is by far the most popular messaging app, used by 73% of U.S. smartphone owners who use at least one messaging app. 360 View Update: Mobile First: SoLoMo (Social, Location, and Mobile) App Usage Trends reveals that after Facebook Messenger, iMessage is a distant second at 32% and Snapchat ranks at 28% ...read more

Wednesday, November 02, 2016

Thirty-one percent of Apple Watch owners use voice commands and 45% make phone calls on a weekly basis on their watch

New industry report examines consumer adoption of smart watch apps

Parks Associates announced new research today showing that Apple Watch owners are more engaged with their devices than all other smart watch owners. Leading Smart Watch Apps: Insights into Wearable Use Cases reveals 31% of Apple Watch owners search for information using voice commands on a weekly basis, compared to 19% of non-Apple smart watch owners. Further, 45% of Apple Watch owners make or receive phone calls with ...read more

Wednesday, October 26, 2016

Parks Associates Announces 2016 Update to Top 10 U.S. Subscription OTT Video Services

Majority of OTT video consumption now on Internet-connected TV

Parks Associates today released its updated top 10 list for subscription over-the-top (OTT) video services, based on number of subscribers, with Netflix retaining its top position while services Sling TV, Showtime, and CBS moved up or entered the list over the past year.

Parks Associates’ list of top 10 OTT video services, ranked by number of paid subscribers, excluding transactional or ad-based services, is based upon ...read more

Tuesday, October 25, 2016

Parks Associates Releases New Whitepaper Examining Next-Gen Solutions for IoT Tech Support

Research Shows New Opportunities for IoT Support Solutions and Data Analytics for Smart Home Products and CE Devices

Parks Associates today released a new whitepaper, IoT Support: Solutions for the Internet of Tomorrow, which examines the transitions in support services as consumers adopt next-gen connected devices in entertainment, smart home, health, VR, and robotics. The whitepaper, sponsored by CSS Corp, outlines solutions to manage consumer IoT experiences with intelligent support ...read more

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