Wearables, Integration, Service Models, and New Partnerships a key focus at Connected Health Summit: Engaging Consumers
Digital health research from Parks Associates estimates 15 million U.S. broadband households are enrolled in a corporate wellness program, ranging from weight-loss programs to alcohol management courses. Additionally, nearly 30% of U.S. broadband households with at least one connected fitness device received the product with a corporate discount. The report Wearables ...read more
New research report examines SMB familiarity with and interest in new IT and support services
Parks Associates today announced new SMB tech support research examining the support market for small and medium businesses (SMBs) in the U.S. IT and Support Services for Small Businesses finds that SMBs, which have between 1 and 250 employees, spend only $90 to $150 per month for IT services, including server maintenance, virus protection, and backup services.
Research firm examines adoption and purchase trends for CE devices in the streaming media space
A new Parks Associates report on streaming media devices reports four brands – Amazon, Apple, Google, and Roku – accounted for 86% of all units sold to U.S. broadband households in 2014. This market concentration will force new entrants to develop unique solutions in order to have an impact in this expanding ecosystem. The Streaming Media Device Landscape estimates that 86 million ...read more
New Consumer Research Examines Trends in Pay-TV Adoption and Entertainment Services
Parks Associates today announced roughly one-fourth of pay-TV subscribers in U.S. broadband households made changes to their pay-TV service over the past 12 months, although upgrades were nearly as significant as downgrades. 360 View: Entertainment Services in U.S. Broadband Households, which analyzes trends among U.S. consumers in broadband and pay-TV adoption, finds that 11% of pay-TV subscribers ...read more
Residential security market expands with new opportunities in the IoT
New research from Parks Associates finds over 40% of new security monitoring subscribers are signing with nontraditional providers, including cable and telco companies. Traditional security companies still claim over 75% of the monitored security market, but this growth in subscribers through these new channels shows a renewed interest in security offerings.
“Roughly one-fourth of U.S. broadband households own a ...read more
New digital health research gauges consumer attitudes towards online health data
New Parks Associates research shows 23% of U.S. broadband households have privacy and security concerns related to usage of connected health devices and the same percentage have a similar level of concern about fitness tracking devices. Both device categories scored low compared to other devices, including smart door locks (40%) and tablets (42%), but the smartphone, which many consumers use with wellness ...read more
Parks Associates’ OTT Video Market Tracker reveals high churn rates for many OTT video subscriber services. In the past 12 months, 4% of U.S. broadband households have cancelled their Netflix service, representing nearly 9% of Netflix’s current subscriber base. By comparison, 7% have cancelled their Hulu Plus subscription within the past 12 months, a figure that represents approximately one-half of Hulu Plus’s current subscriber base.
New research highlights impact of IoT on broadband households and privacy concerns among connected consumers
A new report from Parks Associates finds that smart home devices will prompt over 7 million support requests this year, with adoption at 16% of U.S. broadband households and nearly 40% planning to buy a smart home product in the next 12 months. By 2019, the number of support requests will reach nearly 11 million.
“Rising adoption of smart home devices is prompting a parallel ...read more