Research

Tuesday, July 26, 2016

Parks Associates releases new research on IoT smart home business models, home energy management, security, and smart lighting

Market Research Firm Announces Four New IoT Industry Reports

Parks Associates today announced four industry reports focusing on IoT smart home business models, home energy management, security, and smart lighting. These reports provide in-depth analysis of industry trends and consumer research and recommendations, forecasts, and partnership opportunities for players within these market segments.

“IoT Innovations are driving long-term changes in consumer behaviors and business ...read more

Friday, July 22, 2016

Parks Associates Senior Research Director to Address System-Wide Approaches to Digital Health at mHealth + Telehealth World

Parks Associates today announced Harry Wang, Senior Director of Research at Parks Associates, will speak next week at mHealth + Telehealth World to address the rising consumerism in the U.S. healthcare industry and examine system-wide approaches to digital health. He will also discuss new findings from the firm’s 360 View: Empowering Healthcare Consumers, which includes a 2Q 2016 survey of U.S. broadband households on connected healthcare attitudes and adoption.

“The signs of rising ...read more

Wednesday, July 20, 2016

Less than 5% of U.S. broadband households own a smart appliance

Consumer research shows limited inventory and high cost impacting market adoption

New consumer research by Parks Associates finds that less than 5% of U.S. broadband households own a smart appliance such as a full-sized refrigerator, oven, dishwasher, or washer/dryer that can be monitored or controlled using a smartphone, tablet, or computer. 360 View Update: Consumer Demand for Connected Major Appliances shows 18% of consumers plan to buy a smart appliance in the next 12 ...read more

Tuesday, July 19, 2016

55% of OTT Services Available in the U.S. are Subscription-Only

Analysts Examine Impact of 9th Circuit Ruling on Password Sharing and OTT Business Models

Parks Associates today announced new data from the company’s OTT Video Market Tracker showing 55% of OTT services in the U.S. have a subscription-only business model, such as Netflix or Hulu. In Canada, 50% of OTT services offer subscription-only services.

“There is an enormous amount of change going on in the OTT space right now, with new OTT video services entering the market each month. ...read more

Monday, July 18, 2016

More than 50% of U.S. broadband households will have a smart home controller by 2020

Research firm’s NUMBERS™ service provides forecasts for sales and adoption of smart home controllers, IP cameras, and home security for the U.S., Europe, and Asia

Parks Associates today announced three new NUMBERS™ products focused on key IoT categories, including U.S. and global forecasts for IP cameras, home security, and smart home controllers through 2020. The firm estimates nearly 24% of U.S. broadband households will have an IP camera by 2020, while more than 50% will ...read more

Wednesday, July 13, 2016

Consumer Desktop Adoption Declines 30% Since 2009

Tablet adoption continues to increase, reaching 72% of U.S. broadband households in Q1 2016

New consumer research from Parks Associates finds a continued decline in the adoption rate for desktop computers. 360 View: CE Adoption & Trends reveals that since 2009, nearly one-third of U.S. broadband households have abandoned desktops as a platform. Only 6% of U.S. broadband households rely exclusively on desktops, while an additional 6% of households use only a combination of desktops ...read more

Tuesday, July 12, 2016

Unused data rollover, free access to premium Wi-Fi hotspots, and loyalty reward programs are important to likely mobile service switchers

Lengthy contracts that help limit upfront costs less appealing to consumers

New Parks Associates researchshows that unused data rollover and free access to premium Wi-Fi hotspots are appealing and useful tools for a mobile operator in attracting consumers planning to switch their mobile service in the next 12 months. 360 View Update: Mobile Data Consumption and Preferencesalso reveals that 60% of those potential switchers rate a rewards program for being a loyal customer as very ...read more

Monday, July 11, 2016

Global mobile data revenues to reach $630 billion by 2020

New Industry Report Shows IoT Use Cases Complicate 5G Network Design, Draw in New Network Providers

A Parks Associates industry report estimates global mobile data revenue will increase from $386 billion in 2015 to $630 billion in 2020, with most of the revenue growth in the Asia & Pacific region and the rest of the world. North America and Western Europe will see only minimal growth, and in the U.S. especially, alternatives such as Wi-Fi have drawn consumer interest to reduce their ...read more

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