Parks Associates’ OTT Video Market Tracker reveals high churn rates for many OTT video subscriber services. In the past 12 months, 4% of U.S. broadband households have cancelled their Netflix service, representing nearly 9% of Netflix’s current subscriber base. By comparison, 7% have cancelled their Hulu Plus subscription within the past 12 months, a figure that represents approximately one-half of Hulu Plus’s current subscriber base.
New research highlights impact of IoT on broadband households and privacy concerns among connected consumers
A new report from Parks Associates finds that smart home devices will prompt over 7 million support requests this year, with adoption at 16% of U.S. broadband households and nearly 40% planning to buy a smart home product in the next 12 months. By 2019, the number of support requests will reach nearly 11 million.
“Rising adoption of smart home devices is prompting a parallel ...read more
New consumer research analyzes adoption and purchase patterns for smart watches
Over 40% of smart watches are bought as gifts, and with these devices rising in popularity, they will be a hot holiday item in 2015, according to Parks Associates’ 360 View UpdateSmart Watch and Beyond: New Mobile Experiences. The international research firm finds 9% of U.S. broadband households plan to buy a smart watch by end of 2015, up from 8% in 2014.
New report examines video piracy, credential sharing, and its impact on OTT revenue
Parks Associates announced new digital media research today that finds OTT video service credential sharing will cost the industry $500 million in direct revenues worldwide in 2015. The report The Cost of Piracy shows 6% of U.S. broadband households use an OTT video service that is paid by a person living outside of the household. It also analyzes usage and impact of live-streaming applications like ...read more
Research firm notes investments in connected health likely to increase following Supreme Court decision
Parks Associates today announced a digital health industry report examining the potential of smart home platforms to support home-based connected health applications and services. Smart Home Platforms for Health notes, in a survey of smart home use cases, over 40% of U.S. broadband households are interested in the ability to receive medical alerts via a smartphone or other connected ...read more
New research reports from Parks Associates covering OTT services, home robotics, smart watches, and connected health provide in-depth analysis of industry trends and consumer research, forecasts, business model strategies and opportunities, and key recommendations for players within these key connected home topics.
New consumer research analyzes smart watch market and consumer demand
New research from Parks Associates shows early adopters of smart watches make their purchase decisions based on the device’s features and functionality as well as user reviews. Among U.S. smart watch owners, 58% ranked the watch’s features, such as fitness tracking and the ability to receive notifications, as a top consideration in their purchase decision, followed by the brand at 49% and product appearance at