Research

Monday, November 24, 2014

Smart watches and streaming media devices forecasted to be hot gift items for holidays, according to Parks Associates

Functionality, health benefits, and low price points help drive consumer sales

New analysis and insights from Parks Associates predict smart watches and connected entertainment devices, including game consoles and streaming media devices, will be the most popular gifts for the holiday season. Among connected CE devices acquired in 2014, 37% of smart watches, 25% of streaming media devices (including players like the Roku 3 and sticks like the Google Chromecast), and 20% of gaming ...read more

Thursday, November 06, 2014

Over 80% of Spanish broadband households experience problems with connected devices

Parks Associates highlights global tech support research at CONNECTIONS™ Europe and CONNECTIONS™ Summit at CES

New international research from Parks Associates finds over 80% of Spanish broadband households regularly experience problems with their connected devices such as PCs, home networks, smartphones, and tablets. Common problems include viruses, malware, and the resulting poor performance of the device. By comparison, 70% of German and U.K. broadband households and only 57% ...read more

Tuesday, November 04, 2014

Parks Associates: 62% of Consumers Unfamiliar with Smart Home Products or Services

Analysts Examine Market and Provide Recommendations in New Research “IoT for Smart Home Devices and Controllers"

Parks Associates reports that approximately two-thirds of U.S. broadband households are unfamiliar with smart home products or services. Further, few consumers know what smart home devices and services are, who sells them, or where to buy them. New research, IoT for Smart Home Devices and Controllers, published by Parks Associates with the Consumer Electronics ...read more

Tuesday, October 21, 2014

Parks Associates: Nearly one-half of Spanish broadband households receive local broadcast TV channels only

Content and Access Services Analyst to present new entertainment research at Broadband World Forum

New European IoT research from Parks Associates finds nearly one-half of Spanish broadband households receive only local broadcast TV channels, compared to over 60% of British and German broadband households that pay separate monthly fees for pay-TV services.

"Nearly 70% of Spanish broadband households have Internet-connected CE, and 54% have active PC-to-TV connections," ...read more

Tuesday, October 21, 2014

Parks Associates: 64% of U.S. broadband households have Internet-connected CE

Research firm announces reports addressing OTT services, 4K deployment, CE business models, cloud DVR, and next-generation gaming consoles

New research reports from Parks Associates highlight the financial and business opportunities in the expanding markets for pay-tv and OTT services, digital content, cloud solutions, and connected CE. The research firm's New Business Models for Connected CE reports 64% of U.S. broadband households have an Internet-connected CE and 55% have an OTT ...read more

Wednesday, October 15, 2014

Samsung and Amazon tied for second place in tablet market as Apple's shares fall

Parks Associates announces new research on consumer demand for Apple and Android tablet features

In advance of Apple's event this week, Parks Associates announced new research today showing Amazon and Samsung are locked in a tight race for second place behind Apple in the tablet market, which overall shows signs of cooling even as adoption remains high. Parks Associates' 360 View:Mobility and the App Economy, which highlights and analyzes results from a 1Q 2014 survey of 10,000 ...read more

Tuesday, October 14, 2014

Parks Associates: More than 46 million households worldwide will subscribe to a 4K UHD pay-TV service by 2018

Director of Research presents new 4K research at TV Xperience World 2014

New research from Parks Associates finds more than 46 million households worldwide will subscribe to a 4K UHD pay-TV service by 2018. Pay-TV providers will deploy this service as a differentiator, especially among younger consumers who are more likely to use new pay-TV features, such as TV Everywhere and cloud DVR, but also have slightly lower subscription rates for pay-TV services. In the U.S., 82% of ...read more

Thursday, October 09, 2014

Parks Associates: Two-thirds of Amazon Prime Instant Video subscribers also rent or purchase titles through the service

Market Research Firm Announces Consumer Survey Showing OTT Video Rentals and Purchasing Trends

Consumer research from Parks Associates finds 37% of U.S. broadband households regularly use transactional services for OTT video, such as online video rentals and downloads. The vast majority of consumers making these a la carte purchases also have a streaming video subscription, emphasizing the potential role of transactional services to supplement subscription OTT. For example, ...read more

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