Parks Associates addresses OTT market trends at INTX and CONNECTIONS™
Parks Associates announced new research today at INTX showing Roku is still the most popular brand of streaming media players, accounting for 30% of the players purchased from 1Q 2015 to 1Q 2016. Amazon moved into a virtual tie with Google at 22% of sales. Along with Apple TV (20%), the four major players account for 94% of the streaming media players purchased, up from 86% in 2014.
New consumer research outlines consumer engagement strategies for care providers
New research from Parks Associates shows only 4% of U.S. patients with three or more chronic conditions have a care coordinator and only 35% have two or more care providers. Most patients rely on their primary care doctor for routine exams, which creates significant potential for care providers to expand their roles and improve the patient experience through connected healthcare solutions.
Analysts to Discuss New Research on Security in the Connected Home, Predictive Intelligent Systems, and the Digital Health Market
Parks Associates announced today that industry analysts will speak at key IoT events this week about innovation, privacy and security issues, and best market strategies. The events include the Internet of Things World, Future Connected Cars, and the American Telemedicine Association’s annual conference (ATA).
Consumer adoption of mobile gaming and streaming media devices impacting traditional console adoption
Parks Associates recently announced new European research showing a steady decline in gaming console adoption in France, Spain, and the U.K. while remaining flat in Germany. Continued consumer adoption of mobile gaming as well as the availability of gaming on streaming media devices has played a key role in the decline.
“France’s gaming console adoption dropped from 59% in 2013 ...read more
Ayla Networks and Parks Associates host industry webcast addressing product lifecycle and IoT Data
Parks Associates research finds 47% of U.S. broadband households are concerned their private information stored on connected devices could be made public. Another 47% are worried companies will sell their personal information. Both findings present challenges for companies as they look to leverage connected product data to enhance the consumer experience and deepen engagement. Parks ...read more
Average viewership on a television screen has remained steady at around 20 hours per week
New research from Parks Associates shows consolidation in the TV market, with more than 70% of U.S. broadband households using one of five brands—Samsung, Vizio, LG, Sony, and Panasonic—as their primary flat-panel TV. The research firm has released new consumer and industry research, including monetization strategies and trend analysis, on content services, OTT video and TV Everywhere services, ...read more
Home and IoT in Canada project reveals adoption rates for security and smart home solutions
New Parks Associates research shows the number of Canadian broadband households with a smart home device more than doubled in the past year, jumping from 5% in the first quarter of 2015 to 11% in the first quarter of 2016. Smart Home and IoT in Canada, a survey of 1,500 Canadian broadband households, reported smart thermostats are the most popular devices, with 5% of households owning one, ...read more