Research

Monday, September 22, 2014

Internet of Things: Consumer expectations increase with each smart home device purchase

Parks Associates and AlertMe to host connected home research webcast

Internet of Things researchfrom Parks Associates finds the importance of interoperability for consumers increases with each smart home device purchased. Currently 13% of U.S. broadband households own at least one smart home device, and 60% of those who have purchased three devices feel it is very important for the devices to work together as part of a system.

The research firm will co-host the webcast "The ...read more

Wednesday, September 17, 2014

Consumers Still Prefer Televisions over Tablets and Smartphones for Video Content

Parks Associates Analyst to moderate session at Cablefax TV Innovation Summit this week

U.S. broadband households spend on average 1.3 hours per week watching video on a tablet and 1.6 hours per week watching video on a smartphone, compared to almost 20 hours per week on the television, according to research Parks Associates announced today in advance of the Cablefax TV Innovation Summit. The research, based on a nationwide 1Q 2014 survey of U.S. broadband households, shows, ...read more

Wednesday, September 17, 2014

Parks Associates: 87% of young adults 18-24 in the U.K. and Germany subscribe to a pay-TV service

Director of Research to discuss Millennial and Generation Z trends at EuroSummit’14 this week

New European research from Parks Associates finds 87% of adults 18-24 in U.K. and German broadband households  subscribe to a pay-TV service, while only 49% of these young adults in Spain subscribe to pay TV. Brett Sappington, Director, Research, Parks Associates, will discuss this new research atEuroSummit’14on the panel "Meet the Millennials! Executives and kids debate the ...read more

Monday, August 18, 2014

Twenty-five percent of U.S. broadband households with smart home devices experience problems monthly

Parks Associates and Support.com To Host Complimentary Webcast about Impact of Internet of Things (IoT) and Connected Home on Tech Support Services

Internet of Things researchfrom Parks Associates finds that roughly 25% of U.S. broadband households with smart home devices experience problems monthly. As a result, interest in tech support services among smart home device owners is strong—57% of consumers with an IP security camera and 58% of consumers with a smart electronic door lock ...read more

Thursday, August 14, 2014

Parks Associates: 64% of all smart devices are part of a security or home controls system

New Internet of Things research reports nearly 4% of U.S. households will have a smart home controller in 2014

Parks Associates today announced Internet of Things (IoT) research showing nearly 4% of U.S. households will have a smart home controller by the end of 2014, with an estimated increase to nearly 6% by 2015. The firm's Evolution of Smart Home and the Internet of Things, which includes data from a 1Q 2014 survey of 10,000 U.S. broadband households, also reports 64% of all smart ...read more

Tuesday, August 05, 2014

MEDIA ALERT: Parks Associates Research Director to present the key role of utilities within the smart home at the Home Energy Management Conference

Director of Home Controls and Energy to Speak at Home Energy Management Conference This Week

Tom Kerber, Director of Home Controls & Energy Research at Parks Associates, will present new home energy and Internet of Things (IoT) research during the session "Understanding the Role of Utilities and Value Added Services in a Smart Home" at the Home Energy Management Conference on Thursday, August 7, 11:00-11:45 A.M., Sacramento, California.  Mr. Kerber will ...read more

Thursday, July 31, 2014

Consumer Demand for Cloud DVR Technology: 45% Find It Very Appealing

Parks Associates Releases New Research on Global Licensing Implications of Cloud DVR

Over 45% of U.S. pay-TV subscribers find cloud DVR technology very appealing, according to new research from Parks Associates. The report Cloud DVR: The New Face of Television notes that consumers show particular interest in unlimited storage space and two-week catch-up services for video. With the Supreme Court omitting cloud DVR in its 2014 Aereo ruling, pay-TV providers can experiment with these ...read more

Tuesday, July 29, 2014

Parks Associates: 78% of connected car owners will demand connected features in their next vehicle

New report “Connected Cars: Revenue Opportunities” shows demand for connected car features is growing as Google and Apple expand vehicle solutions

Parks Associates announced a new industry report today showing connected car features are rapidly gaining consumer acceptance. Over 75% of U.S. vehicle owners with at least one connected car feature indicate these services will influence their next vehicle purchase, and over 50% rated connected services as “very important” in ...read more

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