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Mindi Sue Sternblitz-Rubenstein
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Contact Parks Associates today to speak with an analyst or request research data.
Thursday, March 06, 2014
President Stuart Sikes to present at Connected Home Developers Garage at South by Southwest (SXSW)
In advance of the Connected Home Developers Garage at SXSW next week, sponsored by iControl Networks, Silicon Labs and Time Warner Cable, Parks Associates announced new research indicating in-app purchases could generate new revenue sources for smart home systems. The research firm finds that between 57% and 73% of likely smart home buyers are interested in purchasing upgrades ...read more
Tuesday, February 25, 2014
Analyst Addresses Mobile Data Market During Mobile World Congress
While attending Mobile World Congress this week, Parks Associates released mobile industry research showing roughly 29% of U.S. broadband users watch video on a mobile phone monthly, with the average user watching 1.7 hours of video on a mobile phone each week.
"Since 2008, revenues from voice services for the top-four U.S. mobile network operators (MNOs) have declined 6%, while data revenues have grown ...read more
Monday, February 17, 2014
Senior Analyst Heather Way will moderate Multiscreen Advertising Measurement panel at Digital Entertainment World (DEW) February 18
Parks Associates advertising research finds approximately 60% of smartphone and tablet users watch 1-5 hours of TV/video on these mobile platforms each week, which will help drive in-app advertising revenues on these platforms to over $5.6 billion by 2017.
Thursday, February 13, 2014
Parks Associates To Present New Digital Health Research on Remote Care Programs and Telehealth Strategies in Webinar with Care Innovations, HIMSS
Parks Associates digital health research finds 28% of U.S. broadband households have used some type of virtual care communication tool. The firm estimates this figure will increase to 65% by 2018 and virtual care doctor-patient video consultation revenues will grow to $13.7 billion.
“All types of healthcare providers, from hospitals to ...read more
Wednesday, January 29, 2014
New Research Addresses Big-Data Challenges for Content Owners, Publishers, and Advertisers
New big-data research from Parks Associates shows consumer awareness of industry opt-out solutions for online ads has remained consistently low for two years. Harnessing the Power of Big Data: New Media and Advertising reports in 2013, 6% of U.S. broadband households had seen the AdChoices Icon displayed with an Internet-based ad, virtually unchanged from 5% reporting in 2011.
Wednesday, January 08, 2014
International Research Firm Leader Recognized at Legacy Awards Networking Reception
Tricia Parks, Chairman, Founder, and CEO of Parks Associates, received special recognition for her extensive career and pioneering efforts in the CE industry from Women in CE during the 2014 Legacy Awards on January 7 at the 2014 International CES in Las Vegas.
Tuesday, January 07, 2014
Parks Associates announces new mobile and apps research at CONNECTIONS™ Summit at CES
Parks Associates research finds over 40 million U.S. consumers, or 20% of all smartphone users, used at least one mobile proximity or mobile e-commerce wallet in 2013, and usage will increase to nearly 113 million, or 43% of all smartphone users, by 2017.
Monday, December 23, 2013
Parks Associates to discuss New CE Research at CONNECTIONS™ Summit at CES
Parks Associates research finds gaming consoles and tablets are the most popular CE gift purchases for family members this holiday season. 2013 Holiday CE Purchase Intentions, which features a 4Q 2013 survey of U.S. broadband households, shows 47% of game-console shoppers and 45% of tablet shoppers plan to buy these products as gifts for a household member.
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