Research

Tuesday, October 10, 2017

More than 26 million U.S. broadband households will have professionally monitored security by 2021

Parks Associates director to share firm’s residential security research at TMA 2017 Annual Meeting

International research firm Parks Associates announced today that Tom Kerber, Director of IoT Strategy, will speak at the TMA 2017 Annual Meeting, October 11 in Scottsdale, Arizona. Kerber will examine key trends in the residential home security market and how smart safety and security products impact the competitive landscape.

“The residential security market has experienc ...read more

Wednesday, October 04, 2017

9% of U.S. broadband households likely to purchase smart watch in the next year

New research from IoT firm shows smart watch adoption increases to 14%, while tablet adoption peaks

Parks Associates announced new IoT research today showing a continued increase in adoption of smart watches, with adoption reaching 14% in Q2 2017. The firm’s research also shows that smartphone adoption has remained stable since 2016, while tablet adoption may have peaked after reaching a high of 72% in Q1 2016.

“Although smart watches have not become mainstream yet, purc ...read more

Thursday, September 28, 2017

Only 28% of consumers are comfortable selecting a health monitoring device on their own

Parks Associates releases consumer segmentation identifying key connected health consumer categories

Parks Associates announced new connected health research today showing only 28% of consumers in U.S. broadband households are comfortable selecting a health monitoring device on their own. Among the 58% of consumers with at least one chronic condition, only 29% are comfortable selecting a health monitoring device.

Health Tracker: Effective Engagement through Segmentation ...read more

Thursday, September 21, 2017

Adoption of connected health devices increases to 41% in 2017, up 4% from 2016

Parks Associates to host smart home research workshop at Connected Health Conference, October 25 in Boston

International research firm Parks Associates announced today it will host the research workshop, “Connected Health and the Smart Home: Assessing the Crossover Opportunities,” on October 25 in Boston, prior to the start of the Connected Health Conference. The workshop will examine strategies to deliver healthcare innovations through a connected home, featuring consumer r ...read more

Thursday, September 14, 2017

Nearly 40% of consumers would switch insurance providers to obtain smart home products

New research examines insurance channel for smart home products and services

IoT research firm Parks Associates announced new research today showing that nearly 40% of U.S. broadband households with an insurance policy would switch providers in order to obtain smart home products as part of a new insurance service. Insurance Opportunities in the Connected Home also notes that more than 80% of those likely to switch insurance providers are also likely to purchase smart home p ...read more

Wednesday, September 13, 2017

Nearly 50% of U.S. broadband households are very concerned about unauthorized access of their connected devices or personal data

Research firm releases new whitepaper examining current content security systems

Parks Associates today released a new whitepaper, Cybersecurity: Turning Necessity into Business Opportunity, which provides an overview of current content security systems and the pain points in the transition from content security to big data security, with an emphasis on real-time threat detection using machine learning. The whitepaper, sponsored by Alticast, identifies emerging business oppo ...read more

Monday, September 11, 2017

Approximately 42% of new security system installations include a smart home device

New research examines adoption of smart door locks, lights, and thermostats in residential security      

New research by Parks Associates reveals that 42% of new security installations include a smart home device such as a door lock, light, or thermostat. Competition in Residential Security also shows that interactive services, or the ability to remotely monitor and control the security panel and sensors, are now included in more than 70% of new security system installs. A ...read more

Wednesday, September 06, 2017

European smart home market awakens

International research firm releases new report examining IoT strategies for key European companies

Parks Associates today released a new report showing that despite an initially conservative approach to IoT opportunities, many different types of EU companies are now pioneering approaches and introducing beneficial IoT use cases for their customers. According to IoT Connectivity in Europe: Value of Connected Products, companies in this space across the globe are exploring st ...read more

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