New consumer research evaluates the trends in smart product adoption
New consumer research from Parks Associates finds overall adoption of smart home devices has increased from 13% of U.S. broadband households in the second quarter of 2014 to 18% in the second quarter of 2015. Smart Product Adoptionshows growth in smart home adoption is a combination of sales of existing product categories and an increase in the breadth of smart products entering the market.
Parks Associates President moderates two IoT and smart home panels at Smart Home Summit in London, September 29-30
Parks Associates research finds that 2.5 million Western European households will have a smart home controller by 2019. Stuart Sikes, President, Parks Associates, will discuss the growth of the smart home and its implications at Smart Home Summit, 29-30 September in London.
“Smart home systems will need the flexibility to deliver multiple value propositions within the ...read more
Parks Associates moderates Verizon keynote, presents IoT research at CONNECTED +, September 28-29
Parks Associates Canadian research finds one-fifth of broadband households own a functioning home security system. Additionally, 34% of Canadian households with security can monitor and control the system through a mobile device.
Support.com and Parks Associates to examine IoT support strategies that help manage the customer experience
Parks Associates research finds support services are a critical part of brand strategy in the Internet of Things (IoT). According to Parks Associates’ consumer research and segmentation, one-third of a key segment of consumers under 35, with high income and education, own a smart home device and more than 50% intend to purchase one in the next 12 months.
As retailers push new credit card and payment technologies to secure consumer data, a Parks Associates industry report finds consumer concerns of data vulnerabilities are widespread across the Internet of Things, including 40% of U.S. broadband households who are worried about the security of smartphones.
“The four major U.S. credit card issuers – Visa, MasterCard, American Express and Discover – set an October 1 deadline for retailers to implement an EMV (Europay, MasterCard, and ...read more
Parks Associates recently released four industry reports focusing on big data and consumer privacy, the market for wearables, the impact of piracy on the digital media industry, and the market for streaming media devices. These new reports provide in-depth analysis of industry trends and consumer research, forecasts, business model strategies, and recommendations for players within these key market segments.
Wearables, Integration, Service Models, and New Partnerships a key focus at Connected Health Summit: Engaging Consumers
Digital health research from Parks Associates estimates 15 million U.S. broadband households are enrolled in a corporate wellness program, ranging from weight-loss programs to alcohol management courses. Additionally, nearly 30% of U.S. broadband households with at least one connected fitness device received the product with a corporate discount. The report Wearables ...read more