Research

Thursday, May 21, 2015

Over 50% of Canadian broadband households have a connected CE device to watch online video via a television

Emerging Power of IoT in Canada reveals adoption and usage trends among Canadian connected consumers

New Parks Associates research reveals 58% of Canadian broadband households have at least one connected CE device that allows online content to be accessed through a TV set, up from 48% in 2012. Nearly 40% have a gaming console connected to the Internet, 25% have a connected smart TV, and 14% have a connected streaming media device.                 ...read more

Monday, May 11, 2015

Parks Associates estimates 1.6 billion video viewers worldwide in 2015

Industry Report and NUMBERS™ highlight Connected Product Forecasts and Consumer Trends Worldwide 

There will be1.6 billion video viewers worldwide at end of 2015, increasing to 1.9 billion in 2019, according to Parks Associates’ NUMBERS™ research service. The global LTE user base will top 700 million in 2015, led by substantial subscriber gains in the U.S., Europe, China, and Latin America. The research firm reported these findings in the industry report Global Connected ...read more

Tuesday, May 05, 2015

Multichannel networks (MCNs) are key to reaching younger online video viewers

North America will have 200 million online video viewers by 2016

Multichannel networks (MCNs) are part of a new strategy among traditional content companies and studios to reach Millennial video viewers, according to the new report from Parks AssociatesWebisodes to Multichannel Networks: Future Content Opportunities.The research firm reportsthere will be over 200 million online video viewers in North America by 2016, with consumers 18-24 leading the way. This Millennial age group watches ...read more

Monday, May 04, 2015

Parks Associates Launches OTT Video Market Tracker at INTX

75% of North American OTT video service providers use subscription-based business model

International research firm Parks Associates launched its new service OTT Video Market Tracker this week at INTX: The Internet & Television Expo today in Chicago. The service includes an exhaustive analysis of market trends and profiles of the nearly 100 over-the-top video service providers in the U.S. and Canada, such as Netflix, HBO, YouTube, and Amazon, with updated deliverables throughout ...read more

Monday, April 27, 2015

55% of U.S. broadband households subscribe to a subscription OTT video service

Research analysts highlight OTT and cloud DVR trends at upcoming industry events

Recent research from Parks Associates finds that 55% of U.S. broadband households subscribe to an OTT (over-the-top) video service, up from 44% in 2013. Subscriptions are highest among households with a younger head-of-household, with 72% among ages 18-24 and 71% among ages 25-34 having an OTT service subscription.

“Consumers in key demographics have adopted OTT services in large numbers, and now both ...read more

Thursday, April 23, 2015

60% of consumers self-install smart home devices, but majority of device owners would prefer professional assistance

Industry report examines the evolution of tech support services, processes, tools, and business models in response to the Internet of Things (IoT)

Newly released Parks Associates research in Tech Support: Meeting IoT Demands reports 84% of U.S. broadband households set up their entertainment and computing devices on their own, while 60% of U.S. broadband households set up their smart home devices on their own. The report finds that despite this independent onboarding process, ...read more

Monday, April 20, 2015

85% of U.S. broadband households took action to reduce energy usage or costs in last 12 months

Market research firm announces “Digital Engagement of Energy Consumers” whitepaper in advance of CONNECTIONS™ Conference

Parks Associates announced a smart home whitepaper today that reports 85% of U.S. broadband households took at least one action, such as adjusting thermostats or switching to energy-efficient light bulbs, to reduce their energy usage or costs in the last 12 months.

Digital Engagement of Energy Consumers, available for download on the Parks Associates ...read more

Thursday, April 16, 2015

Approximately 50% of broadband households have privacy or security concerns about smart home devices

CONNECTIONS™ to host IoT session with Alarm.com, Amdocs, PlanetEcosystems, Wink, and Zipato

Research firm Parks Associates reports 47% of U.S. broadband households have privacy or security concerns about smart home devices. The connected home industries need to formalize strategies, such as consumer privacy rights, in order to push these markets forward, according to Parks Associates, which will discuss these topics next month at INTX: The Internet & Television Expo and ...read more

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