Research

Wednesday, February 03, 2016

Over 90% of smart thermostat, door lock, and sprinkler system owners use cloud-supported services with their devices

New industry report examines cloud platforms for the Internet of Things

Parks Associates today announced a new industry report, Cloud Platforms for the Internet of Things, revealing 19% of U.S. broadband households currently own at least one Internet-connected smart home device. These devices, including smart thermostats, sprinkler systems, door locks, and security cameras, offer remote control, monitoring, or notifications via a smartphone, tablet, or computer. Upwards of 90% of device ...read more

Thursday, January 28, 2016

Consumers Spend Over $6 per Month on Netflix, Hulu Plus, and Other Subscription OTT Video

New Report Addresses Challenges for Content Companies with Changing Business Models

Parks Associates announced a new research report today showing average monthly spending on Internet-based subscription video-on-demand (SVOD) services among U.S. broadband households increased from $3.71 per month in 2012 to $6.19 per month in 2015. Content Strategies: Survival in the New Video World examines new business models emerging from the increasing consumption of OTT content, including new ...read more

Wednesday, January 27, 2016

Almost 40% of U.S. smartphone owners use voice recognition software

New Mobile Research Shows Siri leads Google Now in Usage

New mobile research from Parks Associates finds 39% of smartphone owners use some sort of voice recognition software such as Siri or Google Now, although the Apple platform is outpacing Android. 360 View: Mobility and the App Economy reports more than one-half of iPhone owners use voice recognition, as opposed to less than one-third of Android phone owners.

“Smartphone penetration has reached 86% of U.S. broadband households, ...read more

Monday, January 25, 2016

OTT subscriptions exceeded 60% of U.S. broadband households in 2015

Webcast from Parks Associates and Lynx Technology to examine Top 10 Connected Entertainment Trends for 2016

Parks Associates, ahead of the upcoming webcast “Top 10 Trends – The Outlook for the Connected Home 2016,” reports that over 60% of U.S. broadband households have at least one OTT video service subscription. The research firm will host this webcast, sponsored by Lynx Technology (www.lynxtechnology.com), on January 26, 11 a.m. CT, to discuss this and other trends in the ...read more

Wednesday, January 20, 2016

Whitepaper: Consumers embracing connected devices as companies look to expand the IoT in 2016

Over 40% of U.S. broadband households plan to buy a smart home device by mid-2016

Parks Associates released a new whitepaper today, Top 2016 Trends for the Consumer IoT, which examines the impact of the Internet of Things on both consumers and companies in all affected ecosystems. It notes 2015 ended with strong ownership numbers. Over two-thirds of U.S. broadband households connect at least one smart TV, Blu-ray player, gaming console, DVR/PVR, and/or streaming media device to the ...read more

Tuesday, January 19, 2016

Smart home technologies and IoT driving new growth in residential security market

70% of security dealers currently install or plan to install interactive smart home devices or systems

Parks Associates released new research today reporting that 70% of U.S. security dealers currently install or plan to install some type of interactive smart home device or system within their residential offerings in the next 12 months. Nearly three-quarters of security dealers offer interactivity with their devices, which can be controlled through smartphones, tablets, and ...read more

Thursday, January 14, 2016

35% of U.S. smartphone owners use social networking apps for an hour or more every day

Seventy percent of smartphone users watch short video clips daily

Parks Associates today announced research showing that more than 70% of U.S. smartphone users watch at least one short streaming video clip every day. Parks Associates’ survey 360 View: Mobility & the App Economy shows consumers are embracing many new use cases as their smartphones become more intelligent and multifunctional. Voice calls and texting are still the dominant activities, but 80% of smartphone owners ...read more

Wednesday, January 13, 2016

Parks Associates’ new industry research focuses on IoT innovations and interoperability in the smart home

Parks Associates announced two new industry reports today focused on the growing Internet of Things (IoT) market and the role of interoperability in driving consumer adoption of new smart home products and solutions. The research firm reports that at year-end 2015, nearly 20% of U.S. broadband households had at least one smart home product (smart thermostats, networked cameras, smart video doorbells, smart door locks, smart lighting devices, or smart home central controllers). By 2025, 66% ...read more

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