Research firm notes investments in connected health likely to increase following Supreme Court decision
Parks Associates today announced a digital health industry report examining the potential of smart home platforms to support home-based connected health applications and services. Smart Home Platforms for Health notes, in a survey of smart home use cases, over 40% of U.S. broadband households are interested in the ability to receive medical alerts via a smartphone or other connected ...read more
New research reports from Parks Associates covering OTT services, home robotics, smart watches, and connected health provide in-depth analysis of industry trends and consumer research, forecasts, business model strategies and opportunities, and key recommendations for players within these key connected home topics.
New consumer research analyzes smart watch market and consumer demand
New research from Parks Associates shows early adopters of smart watches make their purchase decisions based on the device’s features and functionality as well as user reviews. Among U.S. smart watch owners, 58% ranked the watch’s features, such as fitness tracking and the ability to receive notifications, as a top consideration in their purchase decision, followed by the brand at 49% and product appearance at
New research identifies small business adoption and usage of IT and cloud solutions
New research from Parks Associates finds strong familiarity with standard IT services is low among small businesses (SMBs), including only 28% of U.S. SMBs that are very familiar with cloud-based storage and backup services. Less than 25% are very familiar with remote IT support or network security services, compared to 35% that are very familiar with online payment processing.
New industry report examines current and future market for OTT and TV Everywhere video services
New industry research from Parks Associates finds global OTT video service subscription revenues will increase from nearly $9 billion in 2014 to over $19 billion in 2019. Currently, 57% of U.S. broadband households subscribe to an OTT video service. Among European broadband households, 57% in the U.K., 29% in Spain, and 24% in Germany subscribe to an OTT service.
Firm’s NUMBERS™ service announces global forecasts for cloud storage adoption and revenues
New research from Parks Associates estimates the fastest-growing markets for consumer cloud storage will be Japan and South Korea, with consumer spending growing at a CAGR of over 33% between 2014 and 2019. The U.S. will have nearly 50 million households using cloud storage at the end of 2015. This strong worldwide growth comes as CE device manufacturers and technology providers ...read more