Research

Wednesday, January 18, 2017

15% of U.S. broadband households have antenna-only TV service

New consumer research finds steady increase coincides with drop in pay-TV subscriptions

New cord-cutter consumer research from Parks Associates shows the percentage of U.S. broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15%. 360 View: Entertainment Services in U.S. Broadband Households reveals this increase coincides with a drop in pay-TV subscriptions and an increase in Internet-only video subscriptions.

“Pay-TV su ...read more

Tuesday, January 10, 2017

71% of U.S. broadband households have Wi-Fi or Apple AirPort access

IoT research firm announces new deliverables on connected entertainment and sharing economy apps

New research from Parks Associates finds that 71% of U.S. broadband households have Wi-Fi or Apple AirPort access and these Wi-Fi households average over 30% more computing devices than non-Wi-Fi households. 360 View: Entertainment Services in U.S. Broadband Households also notes that Wi-Fi homes average approximately 45% more connectable CE devices.

“Wi-Fi is by far the mo ...read more

Friday, January 06, 2017

60% of smart watch owners subscribe to a paid streaming music service such as Apple Music, Spotify, or Pandora One

IoT research firm announces new research on streaming audio services and wearable technologies at CES® 2017

New U.S. consumer research from Parks Associates reveals that 60% of smart watch owners and 48% of fitness tracker owners subscribe to a paid streaming audio or music service such as Apple Music, Spotify, or Pandora One. 360 View: Digital Media & Connected Consumers notes that consumers with wearable technologies are more likely to subscribe to streaming music service ...read more

Thursday, December 15, 2016

Parks Associates announces “Top 10 Consumer IoT Trends in 2017” and players to watch in the new year

New industry research shows U.S. households own an average of 10 connected devices in 2016

Parks Associates released a new whitepaper today ahead of CES® 2017 that identifies the top 10 trends impacting the markets for consumer technology now and into 2017. Top 10 Consumer IoT Trends in 2017 notes U.S. broadband households currently own an average of more than eight connected computing, entertainment, or mobile devices, plus another two connected home devices such as networ ...read more

Monday, December 12, 2016

10-15% of broadband households in Western Europe trust their broadband service provider for smart home products or services

Parks Associates and Sigma Designs to host industry webcast addressing telco business strategies in Europe and Israel

Parks Associates research shows 10-15% of broadband households in the U.K., France, Germany, and Spain would trust their broadband service provider for smart home products or services, roughly the same levels who would trust other channels such as retailers or security dealers. The IoT research firm notes that with this level playing field in consumer trust, ...read more

Thursday, December 08, 2016

Pre-purchase experience key to adoption of virtual reality headsets

New industry snapshot shows 15% of consumers who try a VR headset buy one

A new market snapshot by Parks Associates reveals 50% of consumers who try a VR (virtual reality) headset enjoy it and make plans to purchase one, while 15% who try one enjoy the experience and then buy a headset.This research, from Consumer Strategies and Use Cases for Virtual and Augmented Reality, highlights the importance of personal experience in driving the success of virtual reality headset sale ...read more

Monday, December 05, 2016

Insurance to drive sales of smart water devices in U.S.

IoT research firm shows 14% of U.S. broadband households plan to buy a smart water leak detector in 2016

A new report from Parks Associates finds annual sales of smart water leak detectors in North America will exceed 3 million in 2016, and these devices will get a boost from the insurance industry over the next four years. Only 3% of U.S. broadband households owned a smart water leak detector at the end of 2015, but 14% plan to buy one in 2016.

“Smart leak detectors a ...read more

Friday, December 02, 2016

Parks Associates and Earth Networks to present strategies to extend the IoT to 100 million “non-connected” households

Complimentary webcast addresses strategies to complete the smart home experience

An upcoming webcast from Parks Associates and Earth Networks will examine strategies to overcome the challenge of “unconnected” legacy devices in the smart home. The IoT research firm notes that nearly 50% of U.S. broadband households plan to buy a smart home device in the next 12 months, but there will still be over 100 million U.S. households that do not have a smart home device by the en ...read more

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