Research

Friday, September 23, 2016

24% of consumers with a sleep disorder want to know more about connected health technology solutions

Senior Research Director to Present Keynote Address at Sleep Technology Summit, September 26

Parks Associates today announced Harry Wang, Senior Director of Research at Parks Associates, will present the opening keynote this week at Sleep Technology Summit and address new connected health research on sleep health and the sleep technology market. According to 360 View: Empowering Healthcare Consumers, 24% of consumers with sleep disorders are interested in getting more information on new ...read more

Thursday, September 22, 2016

18% of U.S. broadband households own a wearable fitness device

Digital health research finds smart watches preferred over fitness trackers for sports activities

New digital health research from Parks Associates finds that 18% of U.S. broadband households own a wearable fitness device such as a smart watch or fitness tracker. 360 View: Empowering Healthcare Consumers reveals smart watches are more commonly used during sports activities than are fitness trackers. Among exclusive smart watch owners, 62% use the device while running and 30% for biking. ...read more

Tuesday, September 20, 2016

Consumer demand for smart home safety alerts increasing

Research firm to present webcast on impact of IoT on U.S. and European insurance industries

An upcoming webcast from Parks Associates will examine the opportunities for insurance companies to leverage smart home solutions to help avoid costs, mitigate damage, and increase customer value and satisfaction. New research from the firm reveals more than one-half of U.S. broadband households find an IoT device that alerts them to smoke and fire highly appealing and 41% find a device that sends ...read more

Monday, September 19, 2016

Adoption of smart home devices in Western Europe trails the U.S.

Parks Associates President to present global IoT research insights at Smart Home Summit London

IoT research from Parks Associates shows the adoption of smart home products is significantly lower in Western Europe compared to the U.S., where 19% of broadband households reported ownership of these products in Q4 2015. The U.K. has the highest adoption among all Western European countries, with 13-16% owning smart home devices, compared to 10-13% in France and Spain. Overall adoption in ...read more

Thursday, September 15, 2016

62% of U.S. car owners prefer bundling their vehicle and mobile data bills

New industry report examines mobile app strategies for connected car industry

Parks Associates today announced new research showing that 62% of U.S. car owners would prefer to bundle vehicle data charges with their mobile data bill, while only 12% prefer a direct billing relationship with the auto OEM. App Strategies for the Connected Car Industry notes the ubiquity of smartphones may limit consumers’ willingness to pay for an additional connection in the car. As a result, ...read more

Tuesday, September 13, 2016

Parks Associates to present home systems and audio research at CEDIA, September 14-15

Parks Associates, a leading international IoT research firm, will discuss new data on high-end audio and home systems at CEDIA EXPO 2016, September 14-15 at the Kay Bailey Hutchison Convention Center in Dallas, Texas.

“Both high-end audio and smart home systems are pushing into the mass market in 2016, and these CEDIA sessions will examine the impact of new sales channels and the role of traditional custom installers,” said Barbara Kraus, Director of Research, Parks Associates. “We ...read more

Wednesday, September 07, 2016

8% of millennials plan to buy a virtual reality headset by end of the year

Success of Pokémon Go boosting awareness of VR and augmented reality products

New connected CE research from Parks Associates reveals that 8%, or 1.5 million, millennials plan to purchase a virtual reality (VR) headset in 2016, and not surprisingly, this segment is the most familiar with augmented reality (AR) technology. Connected CE & Services: Millennials, Gen Xers, and Baby Boomers shows that 4% of millennials (heads-of-household ages 18-34) own a VR headset, compared to 2% ...read more

Tuesday, September 06, 2016

Parks Associates releases new industry report on security and smart home in Europe

U.S. has more than twice as many home security systems as Western Europe

Parks Associates today announced the release of a new industry report that addresses the state of home security and smart home offerings in Europe. State of Residential Security and Smart Home in Europe analyzes the many issues that challenge companies seeking a piece of the European marketplace for security systems and adjacent smart home products and services. The research report also profiles the European ...read more

Page(s):   of   47 Next
© 1998-2016 Parks Associates. All Rights Reserved.