Research

Smart Spaces: Apartments, Hospitality, and Community Living, April 17-18 in Plano, Texas, addresses benefits of integrated tech solutions in MDU and hospitality markets

Parks Associates’ new research Smart Apartments: Connectivity and Services in MDUs shows that over 10% of apartment renters report receiving bulk internet service and over half of those receiving bulk report paying through a separate amenity fee. The research firm will feature research from this new study at ...read more

First-time buyers helping to expand the connected home market

Ahead of ISC West, Parks Associates’ new Smart Home Consumer Insights Dashboard reports that 28% of US internet households now have three or more smart home devices, with more and more households featuring first-time buyers. Among US internet households with a smart home device, the average household has 7.1 smart home devices. Parks Associates research also shows that 40% of US internet households have a security ...read more

48% of households report monthly energy savings as the main purchase driver of solar panels

Parks Associates’ latest report “Solar and Storage: Opportunities in the Smart Home,” available to purchase online, finds consumers are concerned about high energy prices but still have low familiarity overall with solar panels. More than 60% of US internet households report their electricity costs are too high, which would benefit the market for solar solutions, but only 17% of US in ...read more

38% of Gen Z households with home security monitoring report intentions to cancel security monitoring contract

Parks Associates’ new consumer study Security Monitoring: Business Models, Pricing, Attrition finds that younger households are at higher risk for cancelling their professional monitored security, even as plans to cancel have dropped among all households. The research firm reports that 38% of Gen Z home security monitoring subscribers intend to cancel their contract ...read more

DIY customers show higher interest in add-on services than do security customers with a professionally installed system

Parks Associates released new research today, available to purchase online, showing nearly half of DIY security systems owners purchase their systems online versus just under a quarter of pro-install system owners. The new study, Home Security User Experience: Pro vs. DIY Installation, tracks the purchase journey for security system owners and quantifies th ...read more

Smart home and CE consumer research study finds nearly one-half of households now prefer working with a professional technician 

Parks Associates’ latest  research, Quantified Consumer: Support Services for Modern Connected Lifestyles, reveals US household preferences for DIY install are dropping, as installation difficulties are driving product returns. The Quantified Consumer study of 10,000 US Internet households examines the support needs and options for consumers buying ...read more

Tenth annual Security Dealer Study addresses competitive pressures, industry conditions, and new trends for security market

Parks Associates’ 10^th annual Security Dealer Perspectives: Views from the Front Line presents and analyzes the results of a nationwide survey of installers/dealers who install security systems, including both owners and those employed by security firms. The survey, conducted at the end of 2022, reveals that one-third of owners of a security dealer firm ...read more

 New whitepaper in partnership with Calix addresses the role of managed services and support for the smart home 

A new Parks Associates whitepaper, Revenue at the Edge: Wi-Fi Managed Services and the Subscriber Experience, reports NPS (net promoter score) for service providers increases substantially as their subscribers add more value-added services (VAS), including managed services, going from -10 NPS among users with no VAS to more than +60 NPS among households with five ...read more