Research

Thursday, April 17, 2014

Orange, Panasonic, and Verisure address growing smart home services market and new monetization strategies

Parks Associates hosts Internet of Things webcast  

International research firm Parks Associates finds increased penetration of broadband solutions has greatly impacted the market demand for smart home solutions, as there will be nearly 720 million broadband households worldwide in 2014, with 137 million in Western Europe and 57 million in Eastern/Central Europe.

The firm, in collaboration with Orange, Panasonic and Verisure, will present key market insights and lead an ...read more

Tuesday, April 15, 2014

Internet of Things, Identity Theft, and Virus Fears driving new demands for Tech Support Services

Parks Associates predicts comprehensive approaches to tech support will remain most relevant

Parks Associates announced research today showing over 50% of U.S. smartphone and tablet owners are interested in tech support services that provide protection against loss, theft, or virus/infection, despite less than 10% experiencing such problems. The firm's The Evolution of Tech Support: Trends and Outlook, which analyzes the changing dynamics of the tech support market, also notes that ...read more

Tuesday, April 08, 2014

Parks Associates: More Roku Owners than Apple TV Owners Use Over-the-top (OTT) Services To Watch TV and Movie Content

International research firm produces sessions for Disruptive Media Conference at 2014 NAB Show

Parks Associates announced new U.S. consumer research today at the 2014 NAB Show showing more Roku owners than Apple TV owners use an over-the-top (OTT) service. The firm's Streaming CE and Content Purchasing Habits finds 86% of Roku owners compared to 77% of Apple TV owners use a subscription OTT service of any kind. Seventy-five percent of Roku owners use Netflix, while 63% of Apple TV owners ...read more

Thursday, April 03, 2014

Parks Associates Releases New Research on the Connected Home, IoT, Big Data, OTT, Smart Home, and Digital Health

Parks Associates today announced just-released research that provides in-depth analysis, competitor profiles, business model strategies, trends, and forecasts for product and service ecosystems serving the connected consumer. Currently 75% of U.S. homes have broadband, and over 80% of these households have a home network. Over 60% own connected CE, including over 80% of consumers 18-34, and the average household has nearly seven connected CE devices.

 “Consumers no longer evaluate ...read more

Thursday, March 20, 2014

Online video the most important video source for young consumers

Parks Associates presents new OTT video services research in webcast

Over 50% of U.S. broadband households now use paid over-the-top (OTT) video services, either subscription or transactional, according to research from Parks Associates. The firm, which also notes 37% of consumers 18-24 say online video is their most important video source, will discuss its consumer research and analysis for online video in the complimentary webcast "OTT Services: Moving from Sideline to ...read more

Monday, March 17, 2014

Consumer Expectations Remain High for OTT TV Service Experiences

Parks Associates Director of Research presents new research at TV Connect

Connected home research announced today by Parks Associates at TV Connect in London finds consumers expect the same TV user experience throughout their home, regardless of whether the service is offered via OTT, managed operator network, satellite, or other delivery mechanisms. Expectations also remain the same regardless of the receiving device, including set-top box or connected CE device.

“While some ...read more

Tuesday, March 11, 2014

Parks Associates Announces Partnership with Digital Media Wire and GSMA for Disruptive Media Conference at 2014 NAB Show

Analysts highlight key changes in online video content programming, distribution, and advertising

Parks Associates today announced consumer research that nearly one-half (47%) of video consumed on a TV set in the U.S. now comes from non-linear sources. To explore the implications of shifting video usage, Parks Associates has partnered with NAB Show, GSMA, and Digital Media Wire to produce several sessions at the Disruptive Media Conference during the 2014 NAB Show, April 5-10, 2014, in ...read more

Thursday, March 06, 2014

Parks Associates: North American mobile app revenues to exceed $27 billion by 2018

President Stuart Sikes to present at Connected Home Developers Garage at South by Southwest (SXSW)

In advance of the Connected Home Developers Garage at SXSW next week, sponsored by iControl Networks, Silicon Labs and Time Warner Cable, Parks Associates announced new research indicating in-app purchases could generate new revenue sources for smart home systems.  The research firm finds that between 57% and 73% of likely smart home buyers are interested in purchasing upgrades or ...read more

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