New Research Deliverables Examine Consumer Trends of Cord Cutters, Cord Shavers, and Cord Nevers
New research from Parks Associates reveals that 20% of U.S. pay-TV subscribers say they are dissatisfied with their pay-TV service, representing a 100% increase since early 2013. TV Services: Changing the Channel Package shows only one-third of pay-TV subscribers are very satisfied with their pay-TV service, a drop from 57% who indicated very high satisfaction levels in 2013.
Research workshop addresses business model strategies for smart home devices and systems
Parks Associates will host the upcoming research workshop “Crossing the Chasm – Understanding Growth in the Smart Home” on Tuesday, March 21, at the Westin San Francisco Airport in California. The full-day workshop, sponsored by Ayla Networks, will help smart home players develop strategies to expand IoT awareness and adoption to the mass market. Industry participants include exec ...read more
New research released covers smart home buyer profiles, IoT trends, connected car forecasts, pay-TV strategies, and more
Leading IoT research firm Parks Associates today announced new deliverables available for purchase assessing energy management, connected cars, TV services, and smart home/smart kitchens. The international firm reveals that 95% of U.S. broadband households use one or more mobile phones, which in many cases serves as the foundation for the connected consum ...read more
IoT research firm will host CONNECTIONS™ on May 23-25, focusing on growth opportunities in the connected home, with keynotes from Intel, Vivint, Comcast, and Cox Communications
Parks Associates today announced the new whitepaper “2017 CES® Coverage,” which analyzes major themes and announcements from CES® 2017 in the markets for entertainment, smart home and security, connected health and wellness, wearables, and connected car.
New mobile research shows PayPal is overwhelmingly the most used payment app, followed by Starbucks
New mobile research from Parks Associates shows that nearly 20% of U.S. smartphone users have used a mobile payment app at a retail location. 360 View: Mobility and the App Economy notes PayPal is overwhelmingly the most used payment app, with 63% of payment app users choosing this payment solution, compared to 38% who use the Starbucks app.
International research firm announces new mobile and consumer research ahead of Mobile World Congress
New consumer research from Parks Associates reveals that 10% of U.S. broadband households are likely to cancel their fixed broadband service over the next 12 months. According to 360 View: Mobility & the App Economy, these consumers would use wireless or mobile data services as a replacement for their traditional broadband service. This trend is an extension of the current m ...read more
New research analyzes trends in digital media consumption habits
New consumer research from Parks Associates reveals 29% of U.S. broadband households get most of their news from social media platforms like Facebook and Twitter. According to 360 View: Digital Media & Connected Consumers, despite the emergence of online sources for news, the majority of broadband consumers feel that television is more authentic than online video.