Consumer adoption of mobile gaming and streaming media devices impacting traditional console adoption
Parks Associates recently announced new European research showing a steady decline in gaming console adoption in France, Spain, and the U.K. while remaining flat in Germany. Continued consumer adoption of mobile gaming as well as the availability of gaming on streaming media devices has played a key role in the decline.
“France’s gaming console adoption dropped from 59% in 2013 ...read more
Ayla Networks and Parks Associates host industry webcast addressing product lifecycle and IoT Data
Parks Associates research finds 47% of U.S. broadband households are concerned their private information stored on connected devices could be made public. Another 47% are worried companies will sell their personal information. Both findings present challenges for companies as they look to leverage connected product data to enhance the consumer experience and deepen engagement. Parks ...read more
Average viewership on a television screen has remained steady at around 20 hours per week
New research from Parks Associates shows consolidation in the TV market, with more than 70% of U.S. broadband households using one of five brands—Samsung, Vizio, LG, Sony, and Panasonic—as their primary flat-panel TV. The research firm has released new consumer and industry research, including monetization strategies and trend analysis, on content services, OTT video and TV Everywhere services, ...read more
Home and IoT in Canada project reveals adoption rates for security and smart home solutions
New Parks Associates research shows the number of Canadian broadband households with a smart home device more than doubled in the past year, jumping from 5% in the first quarter of 2015 to 11% in the first quarter of 2016. Smart Home and IoT in Canada, a survey of 1,500 Canadian broadband households, reported smart thermostats are the most popular devices, with 5% of households owning one, ...read more
Research Director to Present New Research from OTT Video Market Tracker at NAB Show April 18
In advance of the NAB Show next week,Parks Associates announced OTT data today showing that at the end of 2015, approximately 20% of U.S. broadband households had cancelled at least one OTT video service in the past 12 months. In 2Q 2015, 18% had done so.
7-9% of U.S. broadband households own a networked security camera at the end of 2015
Parks Associates released research at ISC West today revealing that 9% of U.S. broadband households owned an IP/networked security camera at the end of 2015.1The firm’s Delivering Peace of Mind: Connected Home Devices & Sensorsreports 44% of networked security camera owners access or control their device remotely on a daily or almost daily basis. The research firm is attending and ...read more
Virtual reality and mobile gaming driving evolution of the connected gaming ecosystem
Parks Associates NUMBERS™ research estimates gaming consoles, which have long been the most common Internet-connected entertainment devices in the U.S., will dip below 50% broadband household penetration by 2019. This milestone comes after nearly 10 years of declining unit sales, driven by mobile and casual gaming options on other platforms, such as tablets and smartphones. However, virtual ...read more