Connected devices, wearables, and digital health services a key focus at 2015 International CES
Parks Associates finds 41% of caregivers in U.S. broadband households currently use a digital health device as part of their caregiving routine, including 8% who use online tools to coordinate their efforts. The research firm's 360 View: Health Devices and Services for Connected Consumers 2014 analyzes multiple consumer surveys, including a 2Q 2014 survey of 10,000 U.S. broadband households, ...read more
Functionality, health benefits, and low price points help drive consumer sales
New analysis and insights from Parks Associates predict smart watches and connected entertainment devices, including game consoles and streaming media devices, will be the most popular gifts for the holiday season. Among connected CE devices acquired in 2014, 37% of smart watches, 25% of streaming media devices (including players like the Roku 3 and sticks like the Google Chromecast), and 20% of gaming ...read more
Parks Associates highlights global tech support research at CONNECTIONS™ Europe and CONNECTIONS™ Summit at CES
New international research from Parks Associates finds over 80% of Spanish broadband households regularly experience problems with their connected devices such as PCs, home networks, smartphones, and tablets. Common problems include viruses, malware, and the resulting poor performance of the device. By comparison, 70% of German and U.K. broadband households and only 57% ...read more
Analysts Examine Market and Provide Recommendations in New Research “IoT for Smart Home Devices and Controllers"
Parks Associates reports that approximately two-thirds of U.S. broadband households are unfamiliar with smart home products or services. Further, few consumers know what smart home devices and services are, who sells them, or where to buy them. New research, IoT for Smart Home Devices and Controllers, published by Parks Associates with the Consumer Electronics ...read more
Content and Access Services Analyst to present new entertainment research at Broadband World Forum
New European IoT research from Parks Associates finds nearly one-half of Spanish broadband households receive only local broadcast TV channels, compared to over 60% of British and German broadband households that pay separate monthly fees for pay-TV services.
"Nearly 70% of Spanish broadband households have Internet-connected CE, and 54% have active PC-to-TV connections," ...read more
Parks Associates announces new research on consumer demand for Apple and Android tablet features
In advance of Apple's event this week, Parks Associates announced new research today showing Amazon and Samsung are locked in a tight race for second place behind Apple in the tablet market, which overall shows signs of cooling even as adoption remains high. Parks Associates' 360 View:Mobility and the App Economy, which highlights and analyzes results from a 1Q 2014 survey of 10,000 ...read more