Research

Friday, June 24, 2016

Less than 30% of U.S. broadband households familiar with where to buy smart home products and services

Research firm finds TV and Internet as the leading marketing channels to drive smart home awareness

IoT research from Parks Associates shows less than 30% of U.S. broadband households are familiar with where to buy smart home products or services. Among these households, nearly 40% prefer to purchase these products at retail outlets, particularly home improvement stores.

“In addressing the low consumer awareness for smart home solutions, all players have ample opportunities to make ...read more

Wednesday, June 22, 2016

U.S. broadband households watch nearly four hours of Internet video per week on a TV screen

Consumer research reveals revenue concerns for content providers as Internet video gains larger share of TV viewing time

Parks Associates announced a new research report today showing that U.S. broadband households watch an average of 3.8 hours of Internet video on TV screens each week, accounting for 20% of all video viewed on this device. Tracking Eyeballs: Video Analytics and Measurement warns that consumers might increasingly use ad-blocking solutions while streaming video if the ...read more

Tuesday, June 21, 2016

Only one-fifth of U.S. broadband households are aware of tax rebates for energy-efficiency products/programs

Research examines market for consumer energy programs

Research from Parks Associates shows only 19% of consumers are very familiar with programs that offer tax rebates or other incentives in return for energy-efficiency initiatives such as home remodeling or home energy management. 360 View Update: Marketing Energy Programs: Making an Impact also shows only 15% of U.S. broadband households are very familiar with time-of-use (TOU) programs, but 36% of U.S. broadband households ...read more

Thursday, June 16, 2016

Parks Associates Whitepaper: Video operators face new security risks as they develop data analytics strategies for the connected home

26% of U.S. broadband households have privacy and security concerns when using connected CE devices

A new Parks Associates whitepaper, sponsored by Verimatrix, reveals approximately one-fourth of U.S. broadband households are concerned about their privacy and security when using connected CE devices. The complimentary whitepaper, Securing the Integrity of Video Analytics Data, notes that video service operators, under pressure to provide a personalized experience to viewers, ...read more

Wednesday, June 15, 2016

New Research Shows More Consumers Gaming on Streaming Media Devices

26% of Internet-connected CE owners use their streaming media player as their primary devices to access online video content

Parks Associates announced new gaming research today, to coincide with the E3 conference in Los Angeles this week, showing consumers are steadily increasing their gaming activities on streaming media players, which includes form factors such as streaming sticks and boxes. The international research firm’ 360 View: CE Adoption and Trends reveals that among ...read more

Tuesday, June 14, 2016

23% of Millennials are OTT-only broadband households

Analyst addresses OTT video market at BroadbandTV this week with NeoNova Networks and SkitterTV

Parks Associates will share its OTT and cord-cutting research, including the latest from its industry-leading OTT Video Market Tracker, this week at BroadbandTV at FTTH Connect. This research firm finds that 23% of Millennial heads of household are OTT-only households, higher than the national average of 15% among all U.S broadband households. The firm’s analysts also note that 61% of ...read more

Monday, June 13, 2016

IoT Top Trends and How Support Impacts Brand Loyalty and the Bottom Line

Parks Associates and Support.com to present webcast on top five trends for support and how to turn IoT consumers into brand advocates

New Parks Associates research finds over 75% of smart home device owners have more than one device, which will create new challenges in setup and interoperability in the connected home. Parks Associates will discuss strategies to support the connected consumer in the complimentary webcast “The Future of Tech Support: IoT & The Consumer Experience,” ...read more

Wednesday, June 08, 2016

Parks Associates: Almost 50% of smart home devices are self-installed

Analysts to Address Security Dealer Trends and Opportunities at ESX This Week

Parks Associates announced research today at ESX (the Electronic Security Expo) showing wireless home security sales are increasing, as almost one-half of home security owners in the U.S. have a home security system that connects wirelessly to sensors. The market research firm’s leading security analysts will discuss the findings during two sessions at ESX in Fort Worth this week.

“The emergence of ...read more

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