Research

Wednesday, August 26, 2015

15 million consumers are enrolled in a corporate wellness program

Wearables, Integration, Service Models, and New Partnerships a key focus at Connected Health Summit: Engaging Consumers

Digital health research from Parks Associates estimates 15 million U.S. broadband households are enrolled in a corporate wellness program, ranging from weight-loss programs to alcohol management courses. Additionally, nearly 30% of U.S. broadband households with at least one connected fitness device received the product with a corporate discount. The report Wearables ...read more

Monday, August 24, 2015

U.S. SMBs spend on average less than $150 per month for IT services

New research report examines SMB familiarity with and interest in new IT and support services

Parks Associates today announced new SMB tech support research examining the support market for small and medium businesses (SMBs) in the U.S. IT and Support Services for Small Businesses finds that SMBs, which have between 1 and 250 employees, spend only $90 to $150 per month for IT services, including server maintenance, virus protection, and backup services.

“SMBs rely heavily on ...read more

Thursday, August 20, 2015

Amazon, Apple, Google, and Roku dominate streaming media device market with 86% of sales

Research firm examines adoption and purchase trends for CE devices in the streaming media space

A new Parks Associates report on streaming media devices reports four brands – Amazon, Apple, Google, and Roku – accounted for 86% of all units sold to U.S. broadband households in 2014. This market concentration will force new entrants to develop unique solutions in order to have an impact in this expanding ecosystem. The Streaming Media Device Landscape estimates that 86 million ...read more

Tuesday, August 18, 2015

One-quarter of pay-TV subscribers made changes to their service over the past 12 months

New Consumer Research Examines Trends in Pay-TV Adoption and Entertainment Services

Parks Associates today announced roughly one-fourth of pay-TV subscribers in U.S. broadband households made changes to their pay-TV service over the past 12 months, although upgrades were nearly as significant as downgrades. 360 View: Entertainment Services in U.S. Broadband Households, which analyzes trends among U.S. consumers in broadband and pay-TV adoption, finds that 11% of pay-TV subscribers ...read more

Tuesday, August 11, 2015

Over 40% of new security monitoring subscribers have a cable or telecom operator as their provider

Residential security market expands with new opportunities in the IoT

New research from Parks Associates finds over 40% of new security monitoring subscribers are signing with nontraditional providers, including cable and telco companies. Traditional security companies still claim over 75% of the monitored security market, but this growth in subscribers through these new channels shows a renewed interest in security offerings.

“Roughly one-fourth of U.S. broadband households own a ...read more

Tuesday, August 04, 2015

One-quarter of consumers have privacy concerns about using connected health devices

New digital health research gauges consumer attitudes towards online health data

New Parks Associates research shows 23% of U.S. broadband households have privacy and security concerns related to usage of connected health devices and the same percentage have a similar level of concern about fitness tracking devices. Both device categories scored low compared to other devices, including smart door locks (40%) and tablets (42%), but the smartphone, which many consumers use with wellness ...read more

Thursday, July 30, 2015

OTT Subscriber Annual Churn Rates for Netflix, Hulu Plus, and Amazon Prime Users show consumers are testing new video services

Parks Associates’ OTT Video Market Tracker reveals high churn rates for many OTT video subscriber services. In the past 12 months, 4% of U.S. broadband households have cancelled their Netflix service, representing nearly 9% of Netflix’s current subscriber base. By comparison, 7% have cancelled their Hulu Plus subscription within the past 12 months, a figure that represents approximately one-half of Hulu Plus’s current subscriber base.

As a group, smaller OTT video services ...read more

Wednesday, July 29, 2015

Smart home devices and systems will prompt over 7 million support requests in 2015

New research highlights impact of IoT on broadband households and privacy concerns among connected consumers

A new report from Parks Associates finds that smart home devices will prompt over 7 million support requests this year, with adoption at 16% of U.S. broadband households and nearly 40% planning to buy a smart home product in the next 12 months. By 2019, the number of support requests will reach nearly 11 million.

“Rising adoption of smart home devices is prompting a parallel ...read more

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