Research

Tuesday, July 22, 2014

Parks Associates: Nearly 40% of U.S. broadband households have looked up health information online

Jennifer Kent of Parks Associates presents consumer engagement research at mHealth + Telehealth World

In the last 12 months, 38% of consumers in U.S. broadband households looked up health information online, and 27% used the website of their care provider or insurer, according to research from Parks Associates.

Jennifer Kent, Senior Analyst at Parks Associates, will discuss the implications of current consumer attitudes and behaviors in connected health during the session ...read more

Wednesday, July 16, 2014

Over 1.8 million households headed by consumers 25-34 own at least one smart energy product

Parks Associates research finds more U.S. households adopting smart thermostats, smart lighting, smart outlets/plugs and power strips, and smart kitchen appliances

New Internet of Things (IoT) research from Parks Associates shows young consumers, those with children, and those in a home for 3-4 years are leading the adoption of Internet-connected energy devices. The firm's Home Energy Management Adopters reveals more than 10% of U.S. broadband households headed by a consumer aged ...read more

Wednesday, July 09, 2014

More than 25% of U.S. households will have a streaming media player by 2015

Roku leads U.S. market, but Apple still ahead globally

Parks Associates announced a new report today showing that more than 25% of U.S. households will have a streaming media player by 2015, with continued robust sales and new entries such as Amazon Fire TV driving expansion of this connected CE category. The report, The Evolving Market For Streaming Media Devices,found Roku accounted for nearly one-half of streaming media players (46%) purchased in the U.S. in 2013, while Apple, ...read more

Thursday, June 26, 2014

Parks Associates announces new consumer segmentation research based on multiscreen video viewing habits

New research shows three types of consumers watch the most mobile video content - Travelers, Avid Viewers, and Multiscreeners

 Parks Associates today announced new consumer research and analysis showing three out of seven unique consumer segments account for the majority of mobile video viewing, averaging 9 hours per week on a smartphone or tablet compared to less than 15 minutes per week for the remaining four segments. The average among all U.S. broadband households is ...read more

Wednesday, June 25, 2014

Four percent of U.S. broadband households very likely to purchase a smart watch in 2014

Digital Health Analysts to Present New Wearables Research in Webcast Thursday

Parks Associates, ahead of its upcoming digital health webcast, announced that 2% of U.S. broadband households purchased a smart watch in 2013, with another 4% very likely to purchase a smart watch in the next 12 months.

The research, including a 1Q 2014 survey of 10,000 U.S. broadband households, found Samsung as the leading smart watch brand. Among smart watch buyers, 20% purchased directly from the ...read more

Tuesday, June 24, 2014

Parks Associates: 34% of U.S. broadband households have a smart TV

Director of Research presents new smart TV research at CE Week

Barbara Kraus, Director of Research at Parks Associates, will be speaking in the panel “The Brains: Smart TV functionality brings new content to HD and UHD TVs alike” during CE Week on Tuesday, June 24, in New York City. According to new research from Parks Associates, smart TV adoption increased by 31% in one year so that now over one-third of U.S. broadband households have a smart TV.

Parks Associates analysts ...read more

Wednesday, June 18, 2014

Consumers Prefer Unsubsidized Smartphone Handsets - Good News for Amazon's rumored “Prime Data” Plan

Parks Associates Announces New 1Q 2014 Mobile Research Prior to Amazon Event

In anticipation of Amazon’s announcement this week of a rumored smartphone and subsidized mobile data plan, Parks Associates announced new researchtoday showing over two-thirds of U.S. mobile phone subscribers prefer data plans that cover only smartphones, while one-third prefer plans that would extend to multiple devices, such as tablets and laptops.

Furthermore, over two-thirds of U.S. mobile phone ...read more

Monday, June 16, 2014

Fifty Percent of U.S. Broadband Households Will Have At Least One Smart Home Device by 2020, according to Parks Associates

Director of Energy and Home Controls to Participate in Internet of Things World This Week

Tom Kerber, Director of Home Controls & Energy Research at Parks Associates, will host the analyst breakfast briefing "The Evolution of the Smart Home" and chair the session "The Smart Home" during the Internet of Things World, June 17-18, 2014, at the Crowne Plaza in Palo Alto, Silicon Valley, USA.

“Consumer adoption of smart home solutions is growing at a rapid ...read more

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