Adoption of Internet-connected CE is 57% of Western European broadband households
Parks Associates today announced results for its landmark consumer research project Connected Consumer in Europe, which surveyed broadband households in the U.K., Germany, Spain, and France to track adoption and future purchase plans of IoT, smart home, and connected entertainment solutions. The project found that approximately 9% of these Western European broadband households own at least one smart home ...read more
New research report of U.S. residential security system market finds over 21 million U.S. broadband households have professionally monitored security
A new Parks Associates report finds smart home offerings have helped revitalize the residential security industry, as the number of households with monitored security rose over 15% in the past two calendar years. The New Face of Home Security - 2015 Edition reports approximately 21 million U.S. homes have professionally monitored security, ...read more
Forty percent of OTT Services launched in past two years
Parks Associates today revealed the top ten subscription over-the-top (OTT) video services based on number of subscribers, with Netflix as the top subscriber service and three of the ten services on the list focused on sports content, including the WWE, the NFL, and MLB. The research firm shows over 25% of OTT video services in the U.S. market today came out in 2015, and 40% of services were launched within the last two ...read more
Leading research firm presents whitepapers focused on online advertising, OTT services, and cloud DVR
Parks Associates recently published three new whitepapers analyzing new trends in video consumption, including monetization through advertising, the benefits of cloud DVRs, and strategies to create differentiated OTT services. The firm reports nearly 60% of U.S. broadband households pay for an OTT video subscription. These whitepapers highlight changes in the video business and present ...read more
Market research firm announces research whitepaper on smart home adoption and tech support trends
Parks Associates, a leading market research firm, today released a research whitepaper entitled Next Generation Support: Driving IoT Adoption, sponsored by Support.com, that addresses IoT adoption trends and the evolving need for a new kind of technical support to improve customer experiences and drive product adoption.
U.S. broadband households now own an average of seven and a half ...read more
Parks Associates Research Director speaks on panel at OTT TV Summit in London
Parks Associates research shows 3% of U.K. broadband households cancelled a subscription to an OTT video service in the past 12 months, while 33% of U.K. broadband households currently pay for an OTT subscription. In the U.S., approximately 9% of U.S. broadband households have recently cancelled an OTT service subscription, while 59% currently subscribe. The research firm finds that service cancellations and ...read more
Parks Associates recently released four new industry reports focusing on security systems in broadband homes, APIs in the smart home space, the appeal of connected car and smart home features, and trends driving adoption of connected devices. The new reports provide in-depth analysis of industry trends and consumer research, and include forecasts, business model strategies, and recommendations for players within these key market segments.
Roku is the third most commonly used connected CE device for streaming, behind Microsoft Xbox and Sony PlayStation
New connected CE research from Parks Associates finds a steadily increasing number of U.S. broadband households are turning to a streaming media player first when looking for online content. Currently, 21% of U.S. broadband households with at least one Internet-connected CE device use a streaming media player as the primary platform for online video, up from 12% a year ago. ...read more