Radio World

Tuesday, October 23, 2012

Study Looks at Attitudes Toward Digital Ads

The study expands into many niches: ad awareness, privacy, ad toleration and more.

TargetSpot CEO Eyal Goldwerger stated, “More than half of Internet radio listeners are shopping or researching future purchases while listening, and 60% are social networking. Therefore, the effects of properly messaging to this engaged and influential audience are profound.”

The study (PDF) was conducted by Parks Associates.

From the article, "Study Looks at Attitudes Toward Digital A more

Friday, August 17, 2012

African-American, Hispanic Listeners Very Connected, Mobile, Social

African-American and Hispanic listeners are connected and social — and more mobile than the general population.

That’s according to results of a survey by Parks Associates for digital advertising network TargetSpot. The sample included 1,000 adult U.S. Internet radio listeners who listen once a month to daily with an emphasis on African-American and Hispanic listeners.

Specifically, African-Americans (85%) and Hispanics (75%) listen more on tablets than the general popul more

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