Radio Ink

Monday, October 22, 2012

New Study Uncovers Good News For Radio

TargetSpot has released a study called “Attitudes Towards Digital Audio Advertising” that was conducted by Parks Associates. The information comes from an online survey of 1,000 Internet radio listeners conducted over 10 days in January. The survey participants listened to Internet radio anywhere from once a month to every day. And while the study touts the relevance of targeted ads over traditional radio ads, in reality, the difference is small and may provide good news for rad more

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