Radio + Television Business Report

Friday, February 03, 2017

OTT Annual Churn Rate Dips Slightly

This suggests that the all-important churn rate for services such as Netflix, Amazon Video and Hulu isn’t fluctuating — with 8 out of every 10 U.S. broadband household that has such a service sticking with it.

The data comes from an annual review of U.S. broadband households by Parks Associates.

“The churn rate has held steady,” said Parks’ Senior Director of Research, Brett Sappington. “These are not free trials but instances where consumers are spending real money to t more

Tuesday, September 06, 2016

OTT Sees Healthy Gains In Broadband Homes

Parks’ OTT Video Market Tracker also shows that Netflix, WWE Network and Hulu have the highest word-of-mouth consumer promotion scores.

Parks looked at consumer behavior during Q3 2014 and compared all subsequent quarters through Q2 2016. The number of available services and consumer awareness are both increasing, despite password sharing growing by approximately 8% over that same time, Parks finds.

From the article "OTT Sees Healthy Gains In Broadband Homes" by RBR-TVBR more

Friday, October 17, 2014

Television news: Gray, TBN, Comcast/NBCUniversal

Ultrahigh definition TV, or UDF, is expected to be in use in more than 46M households within four years, according to Parks Associates. It will be adopted by younger viewers attracted to its enhanced features and “slightly” lower rates than traditional MVPDs.

From the article "Television news: Gray, TBN, Comcast/NBCUniversal" by dseyler.

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