Paid Content

Friday, May 03, 2013

Rubicon Project Releases First Monthly Marketplace Report, Including Top RTB Advertisers and Category Trends

Rubicon Project’s REVV platform reaches more than 96% of the U.S. Internet audience as measured by comScore, providing buyers the largest marketplace for quality inventory. As the largest reach platform in the digital advertising industry, REVV’s figures provide an accurate representation for the rapidly growing real-time-bidding market. The study also shows that the top five RTB categories — the ones in which the most money is spent via RTB — are, in order, Technology & Computi more

Friday, June 22, 2012

Few cable users aware of TV Everywhere

Only about a fifth of pay TV subscribers know their cable, satellite or telco service provider offers technology that lets them view video content over the internet on digital devices.

That was the upshot of research presented online Friday by Dallas-based Parks Associates and first reported on by Home Media Retailing. According to the presenter, Parks senior analyst Brett Sappington, only 15 percent of the 20 million homes that subscribe to DirecTV — the No. 2 multichannel more

Tuesday, June 19, 2012

Report: 17% of HBO users considering switch to Netflix

A report released Tuesday by Dallas-based research firm Parks Associates. Certainly, it’s a potentially consequential data point if premium cable channels that are experiencing stagnent subscriber growth suddenly face the prospect of having about a fifth of their subscriber bases up for grabs.

The report also indicated that 16 percent of broadband subscribers would consider using online subscription video-on-demand services like Netflix and Hulu Plus rather than pay for VOD more

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