Thursday, July 10, 2014

Apple Still Treating Apple TV as a Hobby and it Shows

Today, a report has come out that shows Apple TV losing steam among consumers, even as interest in set-top boxes rises. With these low numbers, it appears that Apple still considers the streaming media player to be just a hobby.

The report, published by market research firm Parks Associates, shows that interest in set-top boxes have grown significantly over the past year and an estimated 25 percent of U.S. households will have a streaming media player by 2015. The Roku made more

Thursday, December 13, 2012

iPad Tops Holiday Wish Lists Ahead of Kindle Fire and Nexus Tablets

A recent report from Parks Associates shows that this holiday season, consumers are leaning toward Apple for their gadget gifts over any other brand. Even Apple’s iPad 2 is generating interest over the Kindle fire by 20 percent. It looks like it is going to be another great year for the iPad maker.

According to Parks Associate’s New Consumer Analytics research, 44 percent of consumers surveyed are planning to purchase an iPad 2 with the Kindle Fire trailing behind with 24 pe more

Wednesday, February 08, 2012

Number of Mobile Gamers Grew by 241% in the Past Three Years

A new study from Parks Associates, Online Gaming and Digital Distribution, has revealed that 135 million people play at least one hour of games per month, which is up from 56 million in 2008.

According to the study, this is only the beginning. Thanks to low prices and the availability of instant in-app purchases without needing to create new accounts, or access credit cards, we’re paying more than ever for games. Some casual gamers are paying as much per month as their conso more

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