Monday, March 25, 2013

Programming Blackouts and Subscriber Behavior

Carriage disputes between content owners and video service providers are becoming more common. A recent research report from Parks Associates indicates that 34% of consumers have lost access to video content as a result of these clashes. The research firm surveyed more than 2,000 broadband household to examine how consumers respond to these video blackouts.

Only 7% of respondents that have lost access to video content have switched video providers as a result, according to P ...read more

Friday, February 15, 2013

40-55% of U.S. Broadband Households Interested in Home Automation and Security

Earlier this week, Parks Associates announced new research showing consumer interest in connected home controls and security devices is strong, with 56% of U.S. broadband households willing to buy door/window sensors, 53% for door locks, 49% for outdoor cameras and 44% for lighting controls.

Capitalizing on this trend, many rural telcos already install and maintain home security systems that can be upgraded into full-fledged home automation products.

However, despite sub ...read more

Page(s):   of   1
© 1998-2022 Parks Associates. All Rights Reserved.