New York Times

Tuesday, February 06, 2018

Apple’s HomePod Has Arrived. Don’t Rush to Buy It.

Apple also provided statistics on smart speaker usage from the research firm Parks Associates. That report also found that playing music and getting the weather were the top uses of smart speakers, while roughly 20 percent of people enjoyed using them for tasks like accessing a calendar and searching for recipes.

From the article "Apple’s HomePod Has Arrived. Don’t Rush to Buy It." by Brian X. Chen.

Thursday, July 13, 2017

As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?

The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015.

One reason the companies appear hesitant to police the passwords harder: Freeloaders could become the next customers.

From the article "As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?" by Daniel Victor.

Monday, February 08, 2016

TV Producers May Start Making You Wait For New Shows Online

The changes are especially noticeable at Hulu, which is owned by parents of the very television networks — Fox, ABC and NBC — threatened by changes in the way we watch TV. Hulu has set itself apart by offering new TV episodes faster than its rivals; making viewers wait longer could limit its appeal.

"Hulu's DNA has been recent episodes of TV shows," said Glenn Hower, an analyst at the research firm Parks Associates.

From the article "TV Producers May Start Making You Wai more

Wednesday, April 22, 2015

Homes Try to Reach Smart Switch

Regardless of the motivation — coolness, environmental concerns or pocketbook savings — sales of energy-related smart home products are rising rapidly. According to the research firm Parks Associates, 10 million smart thermostats, plugs, power strips and lights were sold last year, valued at $850 million. By 2017, Parks predicts, that market will nearly double to 19 million products worth $1.6 billion.

From the article "Homes Try to Reach Smart Switch" by Steve Lohr.

Sunday, June 22, 2014

Quirky to Create a Smart-Home Products Company

Quirky stands to benefit substantially from the smart-home market, especially if Wink can accelerate the growth of the business.

Demand is picking up. Sales in eight major categories of networked home products — led by lights, thermostats and video cameras — are expected to reach 25 million units and $3.5 billion by 2018, up from 11 million units and $1.4 billion last year, according to Parks Associates, a research firm.

And Google’s purchase of Nest for $3.2 billion thi more

Friday, February 21, 2014

Blocking the World’s Advertising Annoyances

Some Internet privacy organizations think this effort doesn’t go far enough and research has found that three years on, only a small percentage of consumers know about AdChoices.

Parks Associates, a market research company, showed that from 2011 to 2013, consumer awareness of the icon rose only one percentage point — from five to six percent, said Heather Way, an analyst at Parks Associates.

From the article, "Blocking the World’s Advertising Annoyances."

Tuesday, January 07, 2014

Webcams See All (Tortoise, Watch Your Back)

People have had cameras aimed at things like garage doors and ocean views for years. But cameras that transmit images over the Internet have become significantly smaller and cheaper in recent years and easier to set up — a natural formula for widespread consumer adoption.

The number of homes in the United States with private security cameras increased by about five million last year, to 15 million homes, according to Parks Associates, a research company. A similar increase i more

Sunday, July 15, 2012

With Apple’s Siri, a Romance Gone Sour

She’s apparently not wrong about that. John Barrett, director of consumer analytics at the Parks Associates research firm, recently surveyed 482 iPhone owners. “Although there were some mild frustrations, most people really like the service,” Mr. Barrett said. Of those surveyed, he said, 55 percent gave Siri a high rating, 21 percent said it was quite satisfactory, and only 10 percent were completely dissatisfied.

From the article, "With Apple’s Siri, a Romance Gone Sour" by more

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