New York Post

Thursday, March 19, 2015

More streaming, SiriusXM may mean the demise of car radios

The large markets will eventually belong to Sirius and Pandora, as well as other digital players with strong urban sales teams.

Pandora, for instance, currently accounts for just 2 percent of listenership in the car. But its number of active users doubled in 2014 to 9 million.

Sixty percent of all radio consumption is in the car, according to Parks Associates.

And that makes it prime real estate for all audio entertainment companies — especially those looking for gro ...read more

Thursday, January 22, 2015

Broadband households eager for cable-free HBO

It looks like HBO has another hit on its hands.

Some 17 percent of the 100 million broadband households in the US are “likely” to subscribe to HBO GO’s upcoming Internet-based TV service, new research reveals.

The vast majority, or 91 percent, of those currently get cable- or satellite-TV service, but roughly half said they would drop their subscription if they could get HBO without a cable package, according to a Parks Associates study released Thursday.

HBO announc ...read more

Tuesday, January 14, 2014

Court strikes down FCC’s ‘net neutrality’ rules

Consumer advocates warn that the ruling will lead to a Wild West online and open the door for broadband providers to pick and choose which content providers get faster and cleaner service.

But experts like Brett Sappington of research firm Parks Associates reject fears that broadband providers will begin to retaliate or block content for competitive reasons — lest they risk the ire of the FCC.

“That’s a concern, but I really doubt the FCC will allow that to happen,” Sapp ...read more

Sunday, November 17, 2013

Roku takes fight to Apple TV in big ad push

Roku appears to have the advantage over Apple in the US. In the latest survey of US households with broadband service that had recently purchased a streaming player, trend tracker Parks Associates found 39 percent bought a Roku box, compared with 26 percent for Apple.

An earlier Parks Associates survey also found Roku was the favorite among 37 percent of US households with such devices, compared to Apple’s 24 percent.

Roku sells several models at prices between $49 and $ ...read more

Sunday, March 03, 2013

6-second vids have marketers a-Twitter

It’s a natural extension for visual-based brands. According to Brett Sappington, director of research at Parks Associates, “Studios will want to offer 6-second clips of TV programs and movies. Brands will see these [video-sharing] sites as an opportunity to leverage social media to promote their offerings in a way that was not possible with text alone.”

There’s also big potential for economic rewards for Twitter, a company that is continually looking for ways to successfully ...read more

Saturday, April 21, 2012

Why all of the Pinterest

According to Kurt Scherf, VP & principal analyst at Parks Associates, “The visual aspect of Pinterest is one that separates it. It also goes beyond merely sharing status updates; it is a way to share concepts about life — recipes, clothing.”

“Pinterest’s viral nature moved quicker than other sites because of the strong visuals,” says Scherf. Whereas the content of tweets and status updates that make up Twitter and Facebook content expire quickly, and location check-ins on Fo ...read more

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