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Saturday, January 03, 2015

The tech trends of 2015: The Internet of Things becomes a thing

Interest in smart home products is already high among households, especially when the products promise increased security or safety.

Brett Sappington, a director of research at market research and consultancy company Parks Associates, notes that whenever the firm surveys the public about connected devices, smart smoke detectors and window and door sensors always score highly. "Protection of loved ones and property is consistently the leading value proposition for smart home ...read more

Tuesday, October 07, 2014

Facebook cashing in on mobile messaging

Despite being begrudgingly adopted -- it is no longer possible to use the standalone Facebook smartphone app to send a message to another user -- Facebook Messenger is currently the most widely used messaging app in the US. According to Parks Associates, 53 percent of smartphone owners currently use it. And adding a mobile payments feature to the app could make it more popular still.

From the article "Facebook cashing in on mobile messaging."

Sunday, May 05, 2013

Digital fitness trackers still young but gaining traction

Tech blog Mobihealthnews reported on the survey, involving 10,000 broadband-enabled households and conducted by Parks Associates in March.

Top apps and services used by those surveyed included memory improvement apps, followed by apps for weight loss, diet and nutrition, and fitness.

Research from Parks Associates also predicts that more than 32 million US consumers will actively track their health and fitness online or via mobile devices by 2016.

From the article, " ...read more

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