Thursday, March 22, 2012
Set-top box business is far from dead
Parks Senior Analyst Brett Sappington called the NDS acquisition proof enough that Cisco is here to stay despite competitor Google’s expected departure. Google now faces an uncertain future in the business, thanks in part to operators’ reticence to work with the web company.
“The STB is not dead,” said ...read more
Tuesday, January 24, 2012
New research claims women buy more tech than men
The largest margin came in the laptop category, with 20 percent of women claiming they were in the market for a new portable PC against 14 percent of men. And they’re not just buying the gadgets for boyfriends or brothers, said Parks CEO Tricia Parks.
“Women are frequently the product buyers – and once she owns a CE - ...read more
Monday, November 14, 2011
U.S. gamer population surpasses 135 million
The gaming industry has added 80 million players since 2008, according to research firm Parks Associates. Most of them are newbies.Traditional video game consoles like the Xbox 360 are losing ground to new social and mobile experiences, said Parks, citing the immense popularity of “FarmVille” and “Angry Birds.” Indeed, the latter has been downloaded over 200 - ...read more
Saturday, September 03, 2011
Severe decline in pay-TV subscribers supports ‘cord cutting’ premise
A report last week from Parks Associates found that 13 percent of 4 million U.S. residents with broadband access admitted they cut back on their TV bills in the last year.
From the article, "Severe decline in pay-TV subscribers supports ‘cord cutting’ premise" by Justin Massoud
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...read more