Multiscreen Digest

Friday, October 26, 2012

Multiscreen TV Flourishes in Western Europe

The number of pay-TV providers in Western Europe offering multiscreen services will almost double over the next four years from approximately 50 in 2012 to 90 by 2016, according to US research firm Park Associates.

“Rapid growth of connected CE devices in the home, concerns over cord cutting, moves to adopt multiscreen by competitors, and the emergence of TV Everywhere services in North America initially drove implementation of multiscreen services in Europe,” said Brett Sap ...read more

Friday, July 06, 2012

Netflix: Ready To Jump On ‘Online Viewing’

With more information becoming available, one must question how important the original programming and general content quality truly is for video streaming customers. Parks Associates recently conducted a study and found that customers are more satisfied with Netflix instant streaming than they are with premium broadcast television. Furthermore, consumers know that pay-TV video-on-demand is higher quality than Netflix, but the cost of Netflix makes it more appealing.

Parks A ...read more

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