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Monday, April 24, 2017

What percentage of people pay after free Netflix trial ends?

Almost one out of three people who use a free trial to try out a streaming video service end up subscribing, researcher Parks Associates said Monday. That "sizeable portion" of trial users dwarfs the amount of people who abuse free try-outs, Parks senior analyst Glenn Hower said.

From the article "What percentage of people pay after free Netflix trial ends?"

Wednesday, April 05, 2017

YouTube TV goes live in Google's biggest swipe at Comcast yet

The name YouTube alone carries weight as a signifier of people’s viewing habits migrating online. And for networks taking part in YouTube TV’s launch, that could make coming aboard the service seem like a smarter move than saying no. “YouTube brings the brand in online video (to live internet TV),” says Glenn Hower, a senior digital media analyst with research firm Parks Associates. If any platform is likely to cannibalize (more) viewers, it’s YouTube. To not participate as more more

Wednesday, May 25, 2016

Smart Home Gadgets Need To Live Together

Smart home technology that has long been knocking at doors will settle into the mainstream after rival gadgets and services become hassle-free guests that get along with one another, industry insiders say.

While smart home offerings have been around for years, attention has been heightened by Google, Amazon and Apple maneuvering to be at the heart of managing devices capable of wirelessly taking commands or feeding information.

From the article "Smart Home Gadgets Need T more

Friday, June 26, 2015

Get Connected To Your Home With's IPO

In April 2015, Parks Associates revealed “smart home controller penetration was only 7.8 percent of U.S. households in 2014.” believes that this presents a large opportunity to gain market share driven largely by the mass market adoption of connected home solutions as more households look to upgrade. It also believes the same to happen in terms of the opportunity to capitalize on servicing businesses as well.

From the article "Get Connected To Your Home With Alarm. more

Tuesday, July 30, 2013

3-D TV faces uncertain future

Just a few years ago, 3-D TV looked like the next big thing in consumer electronics, but now its future is uncertain after two high-profile programmers have abandoned the format.

"3-D TV is a troubled little puppy right now," says Brett L. Sappington, the research director at home electronics researcher Parks Associates.

From the article, "3-D TV faces uncertain future."

Thursday, June 28, 2012

Netflix is faced with increasing competition

In a survey conducted by research firm Parks Associates, about 17% of respondents indicated they consider using Netflix over premium cable networks and about 16% think of Netflix as an alternative to on-demand video services.

From the article, "Netflix is faced with increasing competition."

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