Director of Health and Mobile Product Research Addresses European Connected Health Market at Wearable Technology Show
Parks Associates announced new forecasts today for Western Europe as part of its NUMBERS™ service showing strong future growth for connected fitness trackers and smart watch sales. In 2020, unit sales of connected fitness trackers will reach 24.5 million, and sales of smart watches will exceed 20 million.
“The expansion of mobile device platforms to wearable form ...read more
Research Firm Announces New Data Assessing Viability of Wi-Fi-based Mobile Phone Service Plans
Parks Associates released new research at Mobile World Congress today showing that almost 70% of U.S. broadband households express interest in Wi-Fi-based mobile service plans if such plans can save them money. Among those having no interest, 38% perceive that Wi-Fi connections are unsafe and their data would be vulnerable to hacking. Nearly 40% aren’t interested because they are satisfied ...read more
New Mobile Research Shows Siri leads Google Now in Usage
New mobile research from Parks Associates finds 39% of smartphone owners use some sort of voice recognition software such as Siri or Google Now, although the Apple platform is outpacing Android. 360 View: Mobility and the App Economy reports more than one-half of iPhone owners use voice recognition, as opposed to less than one-third of Android phone owners.
“Smartphone penetration has reached 86% of U.S. broadband households, ...read more
Analysts Announce Top Five Connected Car Trends for 2016 before CES
Over 40 million U.S. vehicles will be connected to the Internet by the end of 2015, and that number will steadily increase through 2016, according to Parks Associates. New research from the firm reports 64% of car owners in U.S. broadband households would like built-in support for at least one connected activity in their next car. That demand is in contrast to current connected activities in the car, the majority ...read more