Mobile and Portable

Thursday, July 09, 2015

Smart watches heat up: Parks Associates predicts popularity for 2015 holiday season

New consumer research analyzes adoption and purchase patterns for smart watches

Over 40% of smart watches are bought as gifts, and with these devices rising in popularity, they will be a hot holiday item in 2015, according to Parks Associates’ 360 View Update Smart Watch and Beyond: New Mobile Experiences. The international research firm finds 9% of U.S. broadband households plan to buy a smart watch by end of 2015, up from 8% in 2014.

“Nearly two-thirds of smart watches ...read more

Tuesday, June 23, 2015

49% of smart watch buyers choose their device because of the brand

New consumer research analyzes smart watch market and consumer demand

New research from Parks Associates shows early adopters of smart watches make their purchase decisions based on the device’s features and functionality as well as user reviews. Among U.S. smart watch owners, 58% ranked the watch’s features, such as fitness tracking and the ability to receive notifications, as a top consideration in their purchase decision, followed by the brand at 49% and product appearance at

Thursday, June 04, 2015

61% of car owners prefer to bundle vehicle data consumption with smartphone data consumption

New consumer research reveals challenges and opportunities in the connected car ecosystem

New connected car research from Parks Associates finds 16% of light vehicles in the U.S., or about 41 million vehicles, will have an active Internet connection by year-end 2015. The firm reports that 10% of vehicle owners in U.S. broadband households have access to built-in apps or can remotely control their vehicle using a mobile phone, 12% can connect to a live agent for emergency or roadside ...read more

Tuesday, April 14, 2015

60 million U.S. households will own at least one connected fitness tracker by 2019

Research analyst to lead discussions on mobile technology and the Internet of Things at Bluetooth World and 5G Forum USA

Recently released research from Parks Associates finds that 60 million U.S. households will own at least one connected fitness tracker by the end of 2019. Tejas Mehta, Research Analyst at Parks Associates, will be moderating the panel “Hottest Profiles for Each Technology” at Bluetooth World 2015 on Tuesday, April 14, at 5:20 P.M. at the Santa Clara Convention ...read more

Tuesday, March 10, 2015

Approximately 15-20 million Apple Watches will sell in 2015

Leading Mobile Health Analyst Speaking at Wearable Technology Show

Consumers worldwide will buy approximately15-20 million Apple Watches in 2015, a figure that represents less than 10% of Apple iPhone’s user base, according to Harry Wang, Director, Health & Mobile Product Research at Parks Associates. Wang will participate in two sessions at the Wearable Technology Show 2015, March 10-11 in London.

In a post on Parks Associates’ Parks Perspectives blog, Wang said the ...read more

Wednesday, March 04, 2015

App users regularly use 7-8 apps on mobile devices, social networking apps most popular

Mobile Analyst Tejas Mehta to attend Mobile World Congress this week

Parks Associates announced smartphone and tablet research at Mobile World Congress today showing app users regularly use nearly 8 apps on their smartphone and nearly 7 apps on their tablet. The average user spends 3.3 hours per week using social networking apps on a smartphone, while gaming and music apps score 2.7 and 2.6 hours per week, respectively. Fourteen percent of smartphone users and 26% of tablet users do ...read more

Thursday, February 12, 2015

Just 25% of T-Mobile subscribers prefer the traditional two-year mobile contract model

New mobile research shows new handsets and no-contract options are helping to drive upgrades

Parks Associates mobile research finds just 25% of T-Mobile subscribers prefer the traditional mobile contract model of a two-year contract with a subsidized handset. The research firm’s Choice of Mobile Device: The Consumer Perspective finds T-Mobile subscribers have embraced the company’s new programs that do not require a service contract. Among T-Mobile subscribers planning to ...read more

Wednesday, October 15, 2014

Samsung and Amazon tied for second place in tablet market as Apple's shares fall

Parks Associates announces new research on consumer demand for Apple and Android tablet features

In advance of Apple's event this week, Parks Associates announced new research today showing Amazon and Samsung are locked in a tight race for second place behind Apple in the tablet market, which overall shows signs of cooling even as adoption remains high. Parks Associates' 360 View:Mobility and the App Economy, which highlights and analyzes results from a 1Q 2014 survey of 10,000 ...read more

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