Mobility and Apps

Tuesday, November 15, 2016

Facebook Messenger, iMessage, and Snapchat are top three messaging apps

SoLoMo app usage in other categories, such as food delivery services, is disrupting traditional services

Parks Associates announced new research today showing Facebook Messenger is by far the most popular messaging app, used by 73% of U.S. smartphone owners who use at least one messaging app. 360 View Update: Mobile First: SoLoMo (Social, Location, and Mobile) App Usage Trends reveals that after Facebook Messenger, iMessage is a distant second at 32% and Snapchat ranks at 28% ...read more

Wednesday, November 02, 2016

Thirty-one percent of Apple Watch owners use voice commands and 45% make phone calls on a weekly basis on their watch

New industry report examines consumer adoption of smart watch apps

Parks Associates announced new research today showing that Apple Watch owners are more engaged with their devices than all other smart watch owners. Leading Smart Watch Apps: Insights into Wearable Use Cases reveals 31% of Apple Watch owners search for information using voice commands on a weekly basis, compared to 19% of non-Apple smart watch owners. Further, 45% of Apple Watch owners make or receive phone calls with ...read more

Tuesday, October 18, 2016

PayPal and retail-branded apps like Starbucks and Dunkin’ Donuts are the top mobile payment apps

International IoT research firm announces new industry report examining mobile payment industry

Parks Associates announced new research todayshowing PayPal is the clear market leader in consumer usage for mobile payment apps. Reassessing Mobile Payments: A Duopoly or Oligopoly?notes 18% of smartphone owners have used a mobile payment app. Among all U.S. smartphone users, 12% use the PayPal app, 9% use a retail-branded app, and 4% use Apple Pay.

“While PayPal is the clear market ...read more

Tuesday, October 11, 2016

58% of U.S. car owners very concerned about hidden fees for connected car services

Research director to examine connected consumer ecosystems at TU-Automotive West Coast, October 14

Parks Associates today announced new IoT researchshowing that 58% of U.S. car owners are very concerned about hidden fees associated with connected car features and services. Jennifer Kent, Director, Research Quality & Product Development, Parks Associates, will discuss the firm’s connected car research at TU-Automotive West Coastthis week in San Diego, California.

“The level of ...read more

Monday, October 03, 2016

Only 15% of smart watch owners use their watch to make a mobile payment

IoT research firm to present to discuss convergence between wearables and mobile payments at Wearable Technology Show, October 4-5

Parks Associates announced new research today showing only 19% of U.S. smartphone owners and 15% of smart watch owners have used a mobile payment app with their device. Analyst Chris Tweedt will discuss this IoT firm’s mobile payment and wearables research at the Wearable Technology Show this week in Santa Clara, California.

“Low merchant adoption is ...read more

Thursday, September 15, 2016

62% of U.S. car owners prefer bundling their vehicle and mobile data bills

New industry report examines mobile app strategies for connected car industry

Parks Associates today announced new research showing that 62% of U.S. car owners would prefer to bundle vehicle data charges with their mobile data bill, while only 12% prefer a direct billing relationship with the auto OEM. App Strategies for the Connected Car Industry notes the ubiquity of smartphones may limit consumers’ willingness to pay for an additional connection in the car. As a result, ...read more

Thursday, August 18, 2016

24% of millennials use mobile apps for services such as Uber and Lyft

Research firm releases new data showing app usage and connected CE and service trends for millennials

New research from Parks Associates shows 24% of millennials use mobile apps for calling a taxi or ride-sharing services such as Uber or Lyft, compared to 13% of Gen Xers and 7% of Baby Boomers. More than 60% of millennials use mobile apps for banking or money management, compared to less than 50% of Gen Xers and one-third of Baby Boomers.

“The most important demographic factor in ...read more

Tuesday, July 12, 2016

Unused data rollover, free access to premium Wi-Fi hotspots, and loyalty reward programs are important to likely mobile service switchers

Lengthy contracts that help limit upfront costs less appealing to consumers

New Parks Associates researchshows that unused data rollover and free access to premium Wi-Fi hotspots are appealing and useful tools for a mobile operator in attracting consumers planning to switch their mobile service in the next 12 months. 360 View Update: Mobile Data Consumption and Preferencesalso reveals that 60% of those potential switchers rate a rewards program for being a loyal customer as very ...read more

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