Mobile and Portable

Tuesday, April 14, 2015

60 million U.S. households will own at least one connected fitness tracker by 2019

Research analyst to lead discussions on mobile technology and the Internet of Things at Bluetooth World and 5G Forum USA

Recently released research from Parks Associates finds that 60 million U.S. households will own at least one connected fitness tracker by the end of 2019. Tejas Mehta, Research Analyst at Parks Associates, will be moderating the panel “Hottest Profiles for Each Technology” at Bluetooth World 2015 on Tuesday, April 14, at 5:20 P.M. at the Santa Clara Convention ...read more

Tuesday, March 10, 2015

Approximately 15-20 million Apple Watches will sell in 2015

Leading Mobile Health Analyst Speaking at Wearable Technology Show

Consumers worldwide will buy approximately15-20 million Apple Watches in 2015, a figure that represents less than 10% of Apple iPhone’s user base, according to Harry Wang, Director, Health & Mobile Product Research at Parks Associates. Wang will participate in two sessions at the Wearable Technology Show 2015, March 10-11 in London.

In a post on Parks Associates’ Parks Perspectives blog, Wang said the ...read more

Wednesday, March 04, 2015

App users regularly use 7-8 apps on mobile devices, social networking apps most popular

Mobile Analyst Tejas Mehta to attend Mobile World Congress this week

Parks Associates announced smartphone and tablet research at Mobile World Congress today showing app users regularly use nearly 8 apps on their smartphone and nearly 7 apps on their tablet. The average user spends 3.3 hours per week using social networking apps on a smartphone, while gaming and music apps score 2.7 and 2.6 hours per week, respectively. Fourteen percent of smartphone users and 26% of tablet users do ...read more

Thursday, February 12, 2015

Just 25% of T-Mobile subscribers prefer the traditional two-year mobile contract model

New mobile research shows new handsets and no-contract options are helping to drive upgrades

Parks Associates mobile research finds just 25% of T-Mobile subscribers prefer the traditional mobile contract model of a two-year contract with a subsidized handset. The research firm’s Choice of Mobile Device: The Consumer Perspective finds T-Mobile subscribers have embraced the company’s new programs that do not require a service contract. Among T-Mobile subscribers planning to ...read more

Wednesday, October 15, 2014

Samsung and Amazon tied for second place in tablet market as Apple's shares fall

Parks Associates announces new research on consumer demand for Apple and Android tablet features

In advance of Apple's event this week, Parks Associates announced new research today showing Amazon and Samsung are locked in a tight race for second place behind Apple in the tablet market, which overall shows signs of cooling even as adoption remains high. Parks Associates' 360 View:Mobility and the App Economy, which highlights and analyzes results from a 1Q 2014 survey of 10,000 ...read more

Thursday, October 02, 2014

Parks Associates: Facebook Messenger and Skype are Most Popular Smartphone Messaging Apps in U.S.

New Industry Report Examines Mobile Messaging Market

Facebook Messenger and Skype are the most popular messaging apps in the U.S., according to Parks Associates’ new industry report The Post-SMS War for Mobile Communications: Messaging Apps.

“Among messaging app users, 53% use Facebook Messenger, and 45% use Skype,” said Tejas Mehta, research analyst, Parks Associates. “These two apps are dominant in this high-growth area. At the beginning of 2014, 34% of U.S. smartphone ...read more

Tuesday, July 29, 2014

Parks Associates: 78% of connected car owners will demand connected features in their next vehicle

New report “Connected Cars: Revenue Opportunities” shows demand for connected car features is growing as Google and Apple expand vehicle solutions

Parks Associates announced a new industry report today showing connected car features are rapidly gaining consumer acceptance. Over 75% of U.S. vehicle owners with at least one connected car feature indicate these services will influence their next vehicle purchase, and over 50% rated connected services as “very important” in ...read more

Wednesday, June 18, 2014

Consumers Prefer Unsubsidized Smartphone Handsets - Good News for Amazon's rumored “Prime Data” Plan

Parks Associates Announces New 1Q 2014 Mobile Research Prior to Amazon Event

In anticipation of Amazon’s announcement this week of a rumored smartphone and subsidized mobile data plan, Parks Associates announced new researchtoday showing over two-thirds of U.S. mobile phone subscribers prefer data plans that cover only smartphones, while one-third prefer plans that would extend to multiple devices, such as tablets and laptops.

Furthermore, over two-thirds of U.S. mobile phone ...read more

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