New consumer research analyzes adoption and purchase patterns for smart watches
Over 40% of smart watches are bought as gifts, and with these devices rising in popularity, they will be a hot holiday item in 2015, according to Parks Associates’ 360 View UpdateSmart Watch and Beyond: New Mobile Experiences. The international research firm finds 9% of U.S. broadband households plan to buy a smart watch by end of 2015, up from 8% in 2014.
New consumer research analyzes smart watch market and consumer demand
New research from Parks Associates shows early adopters of smart watches make their purchase decisions based on the device’s features and functionality as well as user reviews. Among U.S. smart watch owners, 58% ranked the watch’s features, such as fitness tracking and the ability to receive notifications, as a top consideration in their purchase decision, followed by the brand at 49% and product appearance at
New consumer research reveals challenges and opportunities in the connected car ecosystem
New connected car research from Parks Associates finds 16% of light vehicles in the U.S., or about 41 million vehicles, will have an active Internet connection by year-end 2015. The firm reports that 10% of vehicle owners in U.S. broadband households have access to built-in apps or can remotely control their vehicle using a mobile phone, 12% can connect to a live agent for emergency or roadside ...read more
Research analyst to lead discussions on mobile technology and the Internet of Things at Bluetooth World and 5G Forum USA
Recently released research from Parks Associates finds that 60 million U.S. households will own at least one connected fitness tracker by the end of 2019. Tejas Mehta, Research Analyst at Parks Associates, will be moderating the panel “Hottest Profiles for Each Technology” at Bluetooth World 2015 on Tuesday, April 14, at 5:20 P.M. at the Santa Clara Convention ...read more
Leading Mobile Health Analyst Speaking at Wearable Technology Show
Consumers worldwide will buy approximately15-20 million Apple Watches in 2015, a figure that represents less than 10% of Apple iPhone’s user base, according to Harry Wang, Director, Health & Mobile Product Research at Parks Associates. Wang will participate in two sessions at the Wearable Technology Show 2015, March 10-11 in London.
Mobile Analyst Tejas Mehta to attend Mobile World Congress this week
Parks Associates announced smartphone and tablet research at Mobile World Congress today showing app users regularly use nearly 8 apps on their smartphone and nearly 7 apps on their tablet. The average user spends 3.3 hours per week using social networking apps on a smartphone, while gaming and music apps score 2.7 and 2.6 hours per week, respectively. Fourteen percent of smartphone users and 26% of tablet users do ...read more
Parks Associates announces new research on consumer demand for Apple and Android tablet features
In advance of Apple's event this week, Parks Associates announced new research today showing Amazon and Samsung are locked in a tight race for second place behind Apple in the tablet market, which overall shows signs of cooling even as adoption remains high. Parks Associates' 360 View:Mobility and the App Economy, which highlights and analyzes results from a 1Q 2014 survey of 10,000 ...read more