Mobile and Portable

Tuesday, July 29, 2014

Parks Associates: 78% of connected car owners will demand connected features in their next vehicle

New report “Connected Cars: Revenue Opportunities” shows demand for connected car features is growing as Google and Apple expand vehicle solutions

Parks Associates announced a new industry report today showing connected car features are rapidly gaining consumer acceptance. Over 75% of U.S. vehicle owners with at least one connected car feature indicate these services will influence their next vehicle purchase, and over 50% rated connected services as “very important” in ...read more

Wednesday, June 18, 2014

Consumers Prefer Unsubsidized Smartphone Handsets - Good News for Amazon's rumored “Prime Data” Plan

Parks Associates Announces New 1Q 2014 Mobile Research Prior to Amazon Event

In anticipation of Amazon’s announcement this week of a rumored smartphone and subsidized mobile data plan, Parks Associates announced new researchtoday showing over two-thirds of U.S. mobile phone subscribers prefer data plans that cover only smartphones, while one-third prefer plans that would extend to multiple devices, such as tablets and laptops.

Furthermore, over two-thirds of U.S. mobile phone ...read more

Tuesday, May 06, 2014

Parks Associates: iPhone users have a higher lifetime value than Android phone users

New research addresses current trends, consumer adoption, and revenue models in smartphone market

Parks Associates today announced mobile research showing 25% of U.S. smartphone users have a lifetime value to a mobile carrier of $5,000 or more. While the lifetime value of smartphone users varies significantly, Apple iPhone users in general have a higher value than Android users—roughly one-third of iPhone users have a lifetime value of $5,000 or more versus just 22% of ...read more

Tuesday, February 25, 2014

Parks Associates: Nearly 30% of U.S. broadband users watch video on their phone monthly

Analyst Addresses Mobile Data Market During Mobile World Congress

While attending Mobile World Congress this week, Parks Associates released mobile industry research showing roughly 29% of U.S. broadband users watch video on a mobile phone monthly, with the average user watching 1.7 hours of video on a mobile phone each week.

"Since 2008, revenues from voice services for the top-four U.S. mobile network operators (MNOs) have declined 6%, while data revenues have grown ...read more

Tuesday, January 07, 2014

Mobile Wallet Usage to Increase to over 40% of Smartphone Users by 2017

Parks Associates announces new mobile and apps research at CONNECTIONS™ Summit at CES

Parks Associates research finds over 40 million U.S. consumers, or 20% of all smartphone users, used at least one mobile proximity or mobile e-commerce wallet in 2013, and usage will increase to nearly 113 million, or 43% of all smartphone users, by 2017.

“After years in development, the mobile wallet market is making progress towards viability,” said Jennifer Kent, Senior Analyst, Parks ...read more

Thursday, November 21, 2013

Parks Associates: 33% of U.S. broadband households see value in connected-car music features

Parks Associates Senior Analyst to present connected car and mobile research this week at LTE North America and Connected Cars North America  

Research from Parks Associates shows 33% of U.S. broadband households are highly interested in connected-car features that include the ability to listen to online music/audio. Only 16% are very interested in online video features for passengers, but in both instances, interest skews strongly toward smartphone owners.

“One-third of car ...read more

Thursday, July 25, 2013

Tablet adoption reaches nearly 50% of U.S. broadband households, far outpacing e-readers

New Parks Associates research examines the tablet market and connected CE ecosystem

Competition among Apple, Amazon, Samsung, and Microsoft has lowered price points on tablets and helped expand adoption, with 48% of U.S. broadband households owning at least one, according to Parks Associates. Tablet ownership increased by nearly 33% in one year, with 22% of households reporting a tablet purchase, while only 7% purchased an e-reader in 2012, down from 9% in 2011.

Growth will continue ...read more

Tuesday, June 25, 2013

Parks Associates: 48% of U.S. smartphone owners rely on apps for daily information and entertainment

Industry Analysts Present Consumer Mobile Purchasing Behaviors and Trends at Mobile Commerce World 2013

Parks Associates, a premier research partner at Mobile Commerce World, is presenting new research at the event showing trends in increasing usage for mobile devices and mobile payment features/purchases. The research firm reports 48% of U.S. smartphone owners currently use apps heavily for daily information and entertainment, while 15% use the phone to order food and 12% use it to shop ...read more

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