Mobility and Apps

Tuesday, July 12, 2016

Unused data rollover, free access to premium Wi-Fi hotspots, and loyalty reward programs are important to likely mobile service switchers

Lengthy contracts that help limit upfront costs less appealing to consumers

New Parks Associates researchshows that unused data rollover and free access to premium Wi-Fi hotspots are appealing and useful tools for a mobile operator in attracting consumers planning to switch their mobile service in the next 12 months. 360 View Update: Mobile Data Consumption and Preferencesalso reveals that 60% of those potential switchers rate a rewards program for being a loyal customer as very ...read more

Monday, July 11, 2016

Global mobile data revenues to reach $630 billion by 2020

New Industry Report Shows IoT Use Cases Complicate 5G Network Design, Draw in New Network Providers

A Parks Associates industry report estimates global mobile data revenue will increase from $386 billion in 2015 to $630 billion in 2020, with most of the revenue growth in the Asia & Pacific region and the rest of the world. North America and Western Europe will see only minimal growth, and in the U.S. especially, alternatives such as Wi-Fi have drawn consumer interest to reduce their ...read more

Wednesday, June 29, 2016

More than 25% of U.S. smartphone owners use payment apps at least once a month

Research firm finds retailer-specific apps more commonly used than both Apple Pay and Android Pay

Parks Associates released new research today showing more than 25% of U.S. smartphone owners use payment apps at least once a month. Context is King: Monetizing Consumer Data for Commerce finds more than three million retailers combined accept Apple Pay and Android Pay, but consumers currently prefer retailer-specific apps, such as the Starbucks payment app, which accepts five million ...read more

Tuesday, March 15, 2016

Western European consumers will buy 24.5 million connected fitness trackers and 20.8 million smart watches in 2020

Director of Health and Mobile Product Research Addresses European Connected Health Market at Wearable Technology Show

Parks Associates announced new forecasts today for Western Europe as part of its NUMBERS™ service showing strong future growth for connected fitness trackers and smart watch sales. In 2020, unit sales of connected fitness trackers will reach 24.5 million, and sales of smart watches will exceed 20 million.

“The expansion of mobile device platforms to wearable form ...read more

Wednesday, March 09, 2016

68% of U.S. smartphone owners listen to streaming music daily

Amazon Prime Music and Pandora One Lead Music Streaming Subscription Services

Parks Associates announced new consumer research today showing smartphone owners spend more time per day listening to music on their device compared to other major entertainment activities. The research, 360 View Update: m-Commerce and Entertainment Apps: Usage Trends, notes 68% of smartphone owners listen to streaming music daily, while 71% watch short video clips, but video viewers spend only 24 minutes on ...read more

Monday, February 22, 2016

Over 30% of U.S. broadband households are not interested in Wi-Fi services with their mobile services

Research Firm Announces New Data Assessing Viability of Wi-Fi-based Mobile Phone Service Plans

Parks Associates released new research at Mobile World Congress today showing that almost 70% of U.S. broadband households express interest in Wi-Fi-based mobile service plans if such plans can save them money. Among those having no interest, 38% perceive that Wi-Fi connections are unsafe and their data would be vulnerable to hacking. Nearly 40% aren’t interested because they are satisfied ...read more

Wednesday, February 10, 2016

Apple iPhones accounted for 40% of U.S. smartphone market in 2015

Firm Announces New Research before Mobile World Congress this Month

In advance of Mobile World Congress this month, Parks Associates released new mobile research today showing 86% of U.S. broadband households now own a smartphone. The smartphone markets in European nations, like in the U.S., have become mature and highly competitive. Among broadband households in Western Europe, 76% in the U.K., 82% in Germany, 78% in France, and 90% in Spain own a smartphone.

“Apple remains the ...read more

Wednesday, January 27, 2016

Almost 40% of U.S. smartphone owners use voice recognition software

New Mobile Research Shows Siri leads Google Now in Usage

New mobile research from Parks Associates finds 39% of smartphone owners use some sort of voice recognition software such as Siri or Google Now, although the Apple platform is outpacing Android. 360 View: Mobility and the App Economy reports more than one-half of iPhone owners use voice recognition, as opposed to less than one-third of Android phone owners.

“Smartphone penetration has reached 86% of U.S. broadband households, ...read more

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