Mobility and Apps

Wednesday, February 10, 2016

Apple iPhones accounted for 40% of U.S. smartphone market in 2015

Firm Announces New Research before Mobile World Congress this Month

In advance of Mobile World Congress this month, Parks Associates released new mobile research today showing 86% of U.S. broadband households now own a smartphone. The smartphone markets in European nations, like in the U.S., have become mature and highly competitive. Among broadband households in Western Europe, 76% in the U.K., 82% in Germany, 78% in France, and 90% in Spain own a smartphone.

“Apple remains the ...read more

Wednesday, January 27, 2016

Almost 40% of U.S. smartphone owners use voice recognition software

New Mobile Research Shows Siri leads Google Now in Usage

New mobile research from Parks Associates finds 39% of smartphone owners use some sort of voice recognition software such as Siri or Google Now, although the Apple platform is outpacing Android. 360 View: Mobility and the App Economy reports more than one-half of iPhone owners use voice recognition, as opposed to less than one-third of Android phone owners.

“Smartphone penetration has reached 86% of U.S. broadband households, ...read more

Thursday, January 14, 2016

35% of U.S. smartphone owners use social networking apps for an hour or more every day

Seventy percent of smartphone users watch short video clips daily

Parks Associates today announced research showing that more than 70% of U.S. smartphone users watch at least one short streaming video clip every day. Parks Associates’ survey 360 View: Mobility & the App Economy shows consumers are embracing many new use cases as their smartphones become more intelligent and multifunctional. Voice calls and texting are still the dominant activities, but 80% of smartphone owners ...read more

Tuesday, December 29, 2015

64% of U.S. car owners want connected activity built into their next car

Analysts Announce Top Five Connected Car Trends for 2016 before CES

Over 40 million U.S. vehicles will be connected to the Internet by the end of 2015, and that number will steadily increase through 2016, according to Parks Associates.  New research from the firm reports 64% of car owners in U.S. broadband households would like built-in support for at least one connected activity in their next car. That demand is in contrast to current connected activities in the car, the majority ...read more

Monday, October 05, 2015

8% of consumers in U.K. broadband households own a smart watch

Research Director to present connected consumer research at Internet of Things World Europe, October 5-7

New European research from Parks Associates shows 8% of U.K. broadband households have at least one smart watch. These wearables, which can connect to the Internet, create new health, mobile payment, and smart home opportunities for companies in the IoT ecosystem, according to the firm’s consumer research project Connected Consumer in Europe.

“The IoT concept is so all ...read more

Thursday, July 09, 2015

Smart watches heat up: Parks Associates predicts popularity for 2015 holiday season

New consumer research analyzes adoption and purchase patterns for smart watches

Over 40% of smart watches are bought as gifts, and with these devices rising in popularity, they will be a hot holiday item in 2015, according to Parks Associates’ 360 View Update Smart Watch and Beyond: New Mobile Experiences. The international research firm finds 9% of U.S. broadband households plan to buy a smart watch by end of 2015, up from 8% in 2014.

“Nearly two-thirds of smart watches ...read more

Tuesday, June 23, 2015

49% of smart watch buyers choose their device because of the brand

New consumer research analyzes smart watch market and consumer demand

New research from Parks Associates shows early adopters of smart watches make their purchase decisions based on the device’s features and functionality as well as user reviews. Among U.S. smart watch owners, 58% ranked the watch’s features, such as fitness tracking and the ability to receive notifications, as a top consideration in their purchase decision, followed by the brand at 49% and product appearance at

Thursday, June 04, 2015

61% of car owners prefer to bundle vehicle data consumption with smartphone data consumption

New consumer research reveals challenges and opportunities in the connected car ecosystem

New connected car research from Parks Associates finds 16% of light vehicles in the U.S., or about 41 million vehicles, will have an active Internet connection by year-end 2015. The firm reports that 10% of vehicle owners in U.S. broadband households have access to built-in apps or can remotely control their vehicle using a mobile phone, 12% can connect to a live agent for emergency or roadside ...read more

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