Research firm releases new data showing app usage and connected CE and service trends for millennials
New research from Parks Associates shows 24% of millennials use mobile apps for calling a taxi or ride-sharing services such as Uber or Lyft, compared to 13% of Gen Xers and 7% of Baby Boomers. More than 60% of millennials use mobile apps for banking or money management, compared to less than 50% of Gen Xers and one-third of Baby Boomers.
New Industry Report Shows IoT Use Cases Complicate 5G Network Design, Draw in New Network Providers
A Parks Associates industry report estimates global mobile data revenue will increase from $386 billion in 2015 to $630 billion in 2020, with most of the revenue growth in the Asia & Pacific region and the rest of the world. North America and Western Europe will see only minimal growth, and in the U.S. especially, alternatives such as Wi-Fi have drawn consumer interest to reduce their ...read more
Research firm finds retailer-specific apps more commonly used than both Apple Pay and Android Pay
Parks Associates released new research today showing more than 25% of U.S. smartphone owners use payment apps at least once a month. Context is King: Monetizing Consumer Data for Commerce finds more than three million retailers combined accept Apple Pay and Android Pay, but consumers currently prefer retailer-specific apps, such as the Starbucks payment app, which accepts five million ...read more
Director of Health and Mobile Product Research Addresses European Connected Health Market at Wearable Technology Show
Parks Associates announced new forecasts today for Western Europe as part of its NUMBERS™ service showing strong future growth for connected fitness trackers and smart watch sales. In 2020, unit sales of connected fitness trackers will reach 24.5 million, and sales of smart watches will exceed 20 million.
“The expansion of mobile device platforms to wearable form ...read more
Research Firm Announces New Data Assessing Viability of Wi-Fi-based Mobile Phone Service Plans
Parks Associates released new research at Mobile World Congress today showing that almost 70% of U.S. broadband households express interest in Wi-Fi-based mobile service plans if such plans can save them money. Among those having no interest, 38% perceive that Wi-Fi connections are unsafe and their data would be vulnerable to hacking. Nearly 40% aren’t interested because they are satisfied ...read more