Mobility and Apps

Tuesday, March 15, 2016

Western European consumers will buy 24.5 million connected fitness trackers and 20.8 million smart watches in 2020

Director of Health and Mobile Product Research Addresses European Connected Health Market at Wearable Technology Show

Parks Associates announced new forecasts today for Western Europe as part of its NUMBERS™ service showing strong future growth for connected fitness trackers and smart watch sales. In 2020, unit sales of connected fitness trackers will reach 24.5 million, and sales of smart watches will exceed 20 million.

“The expansion of mobile device platforms to wearable form ...read more

Wednesday, March 09, 2016

68% of U.S. smartphone owners listen to streaming music daily

Amazon Prime Music and Pandora One Lead Music Streaming Subscription Services

Parks Associates announced new consumer research today showing smartphone owners spend more time per day listening to music on their device compared to other major entertainment activities. The research, 360 View Update: m-Commerce and Entertainment Apps: Usage Trends, notes 68% of smartphone owners listen to streaming music daily, while 71% watch short video clips, but video viewers spend only 24 minutes on ...read more

Monday, February 22, 2016

Over 30% of U.S. broadband households are not interested in Wi-Fi services with their mobile services

Research Firm Announces New Data Assessing Viability of Wi-Fi-based Mobile Phone Service Plans

Parks Associates released new research at Mobile World Congress today showing that almost 70% of U.S. broadband households express interest in Wi-Fi-based mobile service plans if such plans can save them money. Among those having no interest, 38% perceive that Wi-Fi connections are unsafe and their data would be vulnerable to hacking. Nearly 40% aren’t interested because they are satisfied ...read more

Wednesday, February 10, 2016

Apple iPhones accounted for 40% of U.S. smartphone market in 2015

Firm Announces New Research before Mobile World Congress this Month

In advance of Mobile World Congress this month, Parks Associates released new mobile research today showing 86% of U.S. broadband households now own a smartphone. The smartphone markets in European nations, like in the U.S., have become mature and highly competitive. Among broadband households in Western Europe, 76% in the U.K., 82% in Germany, 78% in France, and 90% in Spain own a smartphone.

“Apple remains the ...read more

Wednesday, January 27, 2016

Almost 40% of U.S. smartphone owners use voice recognition software

New Mobile Research Shows Siri leads Google Now in Usage

New mobile research from Parks Associates finds 39% of smartphone owners use some sort of voice recognition software such as Siri or Google Now, although the Apple platform is outpacing Android. 360 View: Mobility and the App Economy reports more than one-half of iPhone owners use voice recognition, as opposed to less than one-third of Android phone owners.

“Smartphone penetration has reached 86% of U.S. broadband households, ...read more

Thursday, January 14, 2016

35% of U.S. smartphone owners use social networking apps for an hour or more every day

Seventy percent of smartphone users watch short video clips daily

Parks Associates today announced research showing that more than 70% of U.S. smartphone users watch at least one short streaming video clip every day. Parks Associates’ survey 360 View: Mobility & the App Economy shows consumers are embracing many new use cases as their smartphones become more intelligent and multifunctional. Voice calls and texting are still the dominant activities, but 80% of smartphone owners ...read more

Tuesday, December 29, 2015

64% of U.S. car owners want connected activity built into their next car

Analysts Announce Top Five Connected Car Trends for 2016 before CES

Over 40 million U.S. vehicles will be connected to the Internet by the end of 2015, and that number will steadily increase through 2016, according to Parks Associates.  New research from the firm reports 64% of car owners in U.S. broadband households would like built-in support for at least one connected activity in their next car. That demand is in contrast to current connected activities in the car, the majority ...read more

Monday, October 05, 2015

8% of consumers in U.K. broadband households own a smart watch

Research Director to present connected consumer research at Internet of Things World Europe, October 5-7

New European research from Parks Associates shows 8% of U.K. broadband households have at least one smart watch. These wearables, which can connect to the Internet, create new health, mobile payment, and smart home opportunities for companies in the IoT ecosystem, according to the firm’s consumer research project Connected Consumer in Europe.

“The IoT concept is so all ...read more

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