Parks Associates announces new research on consumer demand for Apple and Android tablet features
In advance of Apple's event this week, Parks Associates announced new research today showing Amazon and Samsung are locked in a tight race for second place behind Apple in the tablet market, which overall shows signs of cooling even as adoption remains high. Parks Associates' 360 View:Mobility and the App Economy, which highlights and analyzes results from a 1Q 2014 survey of 10,000 ...read more
“Among messaging app users, 53% use Facebook Messenger, and 45% use Skype,” said Tejas Mehta, research analyst, Parks Associates. “These two apps are dominant in this high-growth area. At the beginning of 2014, 34% of U.S. smartphone ...read more
New report “Connected Cars: Revenue Opportunities” shows demand for connected car features is growing as Google and Apple expand vehicle solutions
Parks Associates announced a new industry report today showing connected car features are rapidly gaining consumer acceptance. Over 75% of U.S. vehicle owners with at least one connected car feature indicate these services will influence their next vehicle purchase, and over 50% rated connected services as “very important” in ...read more
Parks Associates Announces New 1Q 2014 Mobile Research Prior to Amazon Event
In anticipation of Amazon’s announcement this week of a rumored smartphone and subsidized mobile data plan, Parks Associates announced new researchtoday showing over two-thirds of U.S. mobile phone subscribers prefer data plans that cover only smartphones, while one-third prefer plans that would extend to multiple devices, such as tablets and laptops.
New research addresses current trends, consumer adoption, and revenue models in smartphone market
Parks Associates today announced mobile research showing 25% of U.S. smartphone users have a lifetime value to a mobile carrier of $5,000 or more. While the lifetime value of smartphone users varies significantly, Apple iPhone users in general have a higher value than Android users—roughly one-third of iPhone users have a lifetime value of $5,000 or more versus just 22% of ...read more
Analyst Addresses Mobile Data Market During Mobile World Congress
While attending Mobile World Congress this week, Parks Associates released mobile industry research showing roughly 29% of U.S. broadband users watch video on a mobile phone monthly, with the average user watching 1.7 hours of video on a mobile phone each week.
"Since 2008, revenues from voice services for the top-four U.S. mobile network operators (MNOs) have declined 6%, while data revenues have grown ...read more
Parks Associates announces new mobile and apps research at CONNECTIONS™ Summit at CES
Parks Associates research finds over 40 million U.S. consumers, or 20% of all smartphone users, used at least one mobile proximity or mobile e-commerce wallet in 2013, and usage will increase to nearly 113 million, or 43% of all smartphone users, by 2017.
“After years in development, the mobile wallet market is making progress towards viability,” said Jennifer Kent, Senior Analyst, Parks ...read more
Parks Associates Senior Analyst to present connected car and mobile research this week at LTE North America and Connected Cars North America
Research from Parks Associates shows 33% of U.S. broadband households are highly interested in connected-car features that include the ability to listen to online music/audio. Only 16% are very interested in online video features for passengers, but in both instances, interest skews strongly toward smartphone owners.