New Mobile Research Shows Siri leads Google Now in Usage
New mobile research from Parks Associates finds 39% of smartphone owners use some sort of voice recognition software such as Siri or Google Now, although the Apple platform is outpacing Android. 360 View: Mobility and the App Economy reports more than one-half of iPhone owners use voice recognition, as opposed to less than one-third of Android phone owners.
“Smartphone penetration has reached 86% of U.S. broadband households, ...read more
Analysts Announce Top Five Connected Car Trends for 2016 before CES
Over 40 million U.S. vehicles will be connected to the Internet by the end of 2015, and that number will steadily increase through 2016, according to Parks Associates. New research from the firm reports 64% of car owners in U.S. broadband households would like built-in support for at least one connected activity in their next car. That demand is in contrast to current connected activities in the car, the majority ...read more
New consumer research analyzes adoption and purchase patterns for smart watches
Over 40% of smart watches are bought as gifts, and with these devices rising in popularity, they will be a hot holiday item in 2015, according to Parks Associates’ 360 View UpdateSmart Watch and Beyond: New Mobile Experiences. The international research firm finds 9% of U.S. broadband households plan to buy a smart watch by end of 2015, up from 8% in 2014.
New consumer research analyzes smart watch market and consumer demand
New research from Parks Associates shows early adopters of smart watches make their purchase decisions based on the device’s features and functionality as well as user reviews. Among U.S. smart watch owners, 58% ranked the watch’s features, such as fitness tracking and the ability to receive notifications, as a top consideration in their purchase decision, followed by the brand at 49% and product appearance at
New consumer research reveals challenges and opportunities in the connected car ecosystem
New connected car research from Parks Associates finds 16% of light vehicles in the U.S., or about 41 million vehicles, will have an active Internet connection by year-end 2015. The firm reports that 10% of vehicle owners in U.S. broadband households have access to built-in apps or can remotely control their vehicle using a mobile phone, 12% can connect to a live agent for emergency or roadside ...read more