Mobile Marketing Watch

Thursday, February 16, 2017

Parks Associates: 29% of Consumers Get Most of their News from Social Media Platforms like Facebook and Twitter

PRESS RELEASE: New consumer research from Parks Associates reveals 29% of U.S. broadband households get most of their news from social media platforms like Facebook and Twitter. According to 360 View: Digital Media & Connected Consumers, despite the emergence of online sources for news, the majority of broadband consumers feel that television is more authentic than online video.

“Among all U.S. broadband households, 52% feel television is more authentic than online video, an ...read more

Friday, July 22, 2016

Parks Associates: Smart Home Device Owners See Problems With Their Devices

Parks Associates’ new industry report Tech Support: Influencing IoT Adoption examines the complexities and security risks that may serve as barriers to adoption of smart home and other emerging connected devices.

“Smart home devices utilize nascent technologies, which increases the likelihood of problems with setup, product interoperability, and user error,” said Patrice Samuels, a research analyst with Parks Associates. “Until emerging devices evolve to a point where they a ...read more

Monday, June 06, 2016

Smart Watches And APIs: Expanding Opportunities

Parks Associates consumer research reports 11% of U.S. broadband households with children have a smart watch, and 16% plan to buy one by mid-year 2016. Ten percent of Spanish broadband households own a smart watch, followed by 8% in the UK, 7% in Germany, and 6% in France.

From the article "Smart Watches And APIs: Expanding Opportunities" by Harry Wang.

Wednesday, May 18, 2016

Parks Associates Reveals One Of The Hottest Emerging Technologies

Parks Associates is out with new consumer research that was shared this week with VRJournal.

According to the data provided, VR headset ownership is soaring. 2% of U.S. broadband households (that’s about 2.3 million households) already own a virtual reality headset, the report reads.

From the article "Parks Associates Reveals One Of The Hottest Emerging Technologies" by Kevin Matthies.

Monday, February 01, 2016

Voice Recognition on the Rise: Parks Associates Report Shows 40 Percent of U.S. Smartphone Owners Use It

“360 View: Mobility and the App Economy” also points out that about 50 percent of iPhone owners use voice recognition, as opposed to less than one-third of Android phone owners, according to a report summary shared with MMW.

“Smartphone penetration has reached 86 percent of U.S. broadband households, so it is a mature market, with users, particularly younger consumers and iOS users, exploring more intelligent features and interfaces, including voice control,” said Harry Wang ...read more

Monday, September 14, 2015

AT&T Wants to Reach Out and Touch Personalized Healthcare

“John Mattison at Kaiser started his presentation by encouraging everyone in the audience to hug, which got a lot of laughs but achieved his goal of emphasizing the importance of social health in succeeding in this market,” said Harry Wang, Director of Health and Mobile Product Research at Parks Associates. “John focused on personalization and consumer engagement, the key topics for the first day at the Connected Health Summit. Today we are hosting multiple sessions to examine t ...read more

Wednesday, August 12, 2015

Parks Associates: More and More Security Monitoring Subscribers Choose a Cable or Telecom Operator as Provider

Fresh research from Parks Associates has revealed that more than 40 percent of new security monitoring subscribers are signing with nontraditional providers — like cable and telco companies.

“Traditional security companies still claim over 75 percent of the monitored security market, but this growth in subscribers through these new channels shows a renewed interest in security offerings,” according to a press release from the organization.

What’s going on? For one thing, ...read more

Thursday, July 16, 2015

Hot Tech: More Than 40 Percent of Thermostats Sold This Year will be ‘Smart’

It’s a sign of the times — and the booming business of IoT.

New research conducted by Parks Associates reveals that smart thermostats taking a larger portion of the market this year, accounting for over 40% of the nearly 10 million thermostats sold in the U.S.

The new report — “Winning Smart Home Strategies for Energy Management” — estimates that so-called smart thermostats will account for over 50% of the total market by 2017.

“Smart thermostats already account for ...read more

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