Medical Marketing & Media

Tuesday, April 01, 2014

DTC Report: DTC Gets Smart

Pharmaceutical marketers have strong opinions. They have no shortage of things to say about what they perceive to be the genre's creative shortcomings, say, or the frustrations of having to kowtow to the FDA. Unless you have an hour to kill, don't ask them about the FDA.

“There's no analog in history to any other channel,” says Harry Wang, director, health and mobile product research for Parks Associates, which recently issued an analyst report predicting that spending on co more

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