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Tuesday, April 28, 2015

More than half of US broadband homes now use an OTT service

55% of US broadband households subscribe to an over-the-top (OTT) video service such as Netflix or Hulu Plus, up from 44% in 2013, according to new research from Parks Associates.

Subscriptions were found to be highest among households with a younger "head of household", with 72% among ages 18-24 and 71% among ages 25-34 having an OTT service subscription.

"Consumers in key demographics have adopted OTT services in large numbers, and now both content companies and servic more

Monday, January 13, 2014

103 million US households to have pay-TV by end of year

Over 103 million homes in the US will have pay-TV by the end of 2014, with two thirds of pay-TV subscribers expressing interest in features they currently do not have, according to new research from Parks Associates.

Announced at the Consumer Electronics Show last week, the research found that remote access to DVR content was the most popular among pay-TV households without that service (31%), while 27% said that they are interested in TV Everywhere and 26% in personalised r more

Tuesday, November 27, 2012

Study reveals that Connected TVs are ready for prime time

Because Rovi Corporation, in conjunction with research firm Parks Associates, just released a groundbreaking new research study that delves into multiple aspects of the connected TV market.

Global households tune into Smart TVs

Just how quickly are Smart TVs catching on? Parks Associates has followed the worldwide market for smart TVs for many years and tracked a dramatic increase in device adoption and usage.

From 2012 to 2013, North American and Western European sm more

Thursday, October 25, 2012

10 reasons why branded content belongs on smart TVs

Smart TVs are moving mainstream

No matter whose statistics you look at, connected TVs are rapidly heading mainstream. Parks Associates projects smart TV households in North America will grow to 37 million at year-end 2012, increasing by 40% to 51 million homes by 2013.

By these estimates, 62% of all TV homes will have a smart TV by 2016*. And with every major consumer electronics manufacturer on board with internet connected TVs and Blu-ray disc players, consumers can ta more

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