A study from Parks Associates released in July said that mobile advertising revenues in the U.S. and Canada will grow from $208 million in 2009 to $1.5 billion by 2013, despite possible early consumer resistance to mobile ads.
Parks Associates estimates there were 62 million smartphone users in North America in 2008, with user penetration expected to reach 239 million in 2013. The firm predicts that U.S. 3G network data plans will reach 95% penetration by 2013, with Canada achieving 70% - ...read more
A study from Parks Associates released in July said that mobile advertising revenues in the U.S. and Canada will grow from $208 million in 2009 to $1.5 billion by 2013, despite possible early consumer resistance to mobile ads.
