Mashable

Thursday, October 16, 2014

What Will It Take for Apple to Rejuvenate iPad Sales?

Though some analysts think the tablet market is saturated in the U.S. and the significant growth opportunities are outside the country, Parks Associates data points to room for growth in the U.S. According to the survey results, over 60% of U.S. homes with broadband access own tablets. Among more affluent broadband users (those making over $100,000 a year), 70% own tablets. This may indicate that tablet market is growth is increasingly price-driven.

Apple may want to conside ...read more

Friday, July 11, 2014

Report: Roku Beats Out Apple TV In U.S. Media Streaming

Of all the media-streaming households in the U.S., 44% of them use Roku as their primary streaming device, a new report suggests.

A study conducted by market research firm Parks Associates shows Apple TV lags behind at 26%, while Netgear, Sony, Google TV and WD TV make up the remaining 30%.

The percent of households using Roku has gone up by 7% in the past year. Part of the upward shift is due to an increased awareness of media streaming as a viable alternative to tradit ...read more

Thursday, June 05, 2014

Why an Amazon Phone Makes Sense

But there are two major market forces that could be factoring into Amazon's decision that now is a good time to enter the smartphone market. The first is that tablet sales have flatlined: People aren't buying them at the same clip as they used to, even though prices are at an all-time low.

"If Amazon is trying to gain a bigger footprint, then tablets have limits," says Harry Wang, director of mobile product research at Parks Associates. "The next frontier is the shift to sma ...read more

Monday, October 21, 2013

Hulu Plus iPhone App Adds Support for Google Chromecast

But this might not be the first time Chromecast users are accessing Hulu content. A study from Parks Associates revealed about 33% of Chromecast users are are bypassing Hulu Plus' $8 monthly subscription cost by accessing the free PC version online and streaming it to the device.

Although Chromecast is only available in the United States right now, international users have reportedly been able to access the Android app in the Google Play store. The news could hint to a possi ...read more

Friday, February 08, 2013

AT&T Tests Online Ad Targeting Tactics in TV Commercials

Heather Way, an advertising technology analyst with Parks Associates, says that AT&T’s results underline that TV companies, advertisers, and viewers all have something to gain if the TV commercial business becomes more like online advertising. Says Way, “It’s more efficient for the ad buyer; the provider can get a higher rate for their ad; the consumer is not bombarded by a bunch of content that’s not relevant.”

There is hope within the industry, Way says, that one day such ...read more

Friday, June 15, 2012

The Evolution of Gamification in the Workplace

According to a study by Parks Associates, the number of people playing video games in the U.S. has risen 241% since 2008. It’s clear that games have become a facet of our everyday lives, and Taylor shared how games are making the transition into the business world:

“Today’s games drive technological and societal advancements that serve gamers and non-gamers alike. Teachers at all levels use games in the classroom to teach history and civics, build STEM skills and teach forei ...read more

Tuesday, March 27, 2012

iPhone 4S Users Can’t Get Enough of Siri or Can They?

A Parks Associates survey set out to find out just how well-liked Siri is. The verdict — more than 70% of iPhone 4S users said they are very satisfied or satisfied with the intelligent assistant.

According to the survey, consumers are unsure about Siri’s ability to function properly. 37% of iPhone 4S users surveyed said they would like a Siri interface on their TV, while about 20% would not.

“People are expressing some reservations about Siri that could impact its popula ...read more

Tuesday, January 10, 2012

Stereotype Debunked: Women Buy More Technology Than Men

Parks Associates asked 2,000 consumers, ages 18 and older about their buying habits in the consumer tech space. The study, which was conducted in late 2011, asked men and women which products they intend to buy before January 1, 2012. Retailer HSN announced the findings on Monday at the 2012 Consumer Electronics Show.

From the article, "Stereotype Debunked: Women Buy More Technology Than Men" by Samantha Murphy

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