MarketWatch
Wednesday, April 25, 2012
Parks Associates: Two-thirds of U.S. Mobile Consumers Won't Pay more than $50/Month for Mobile Data
 Parks Associates research finds two-thirds of U.S. consumers planning to purchase a smartphone are unwilling to pay more than $50 per month for mobile data plans while almost 50% of smartphone users do not know how much mobile data they use each month. The firm's analysts say these findings, from the report Mobile Data and Applications: Market Update, highlight the - ...read more
Thursday, March 29, 2012
Digital Lifestyles: North America
"The consumerism of information technology continues at a frenetic pace," said Kurt Scherf, VP, principal analyst, Parks Associates. "With convergence occurring in the entertainment, communications, device, and services markets, there is significant opportunity for a variety of stakeholders in the digital - ...read more
Tuesday, March 13, 2012
Over 60% of U.S. Tablet Owners Use Device Weekly to Listen to Music, Driving Growth in Networked Home Audio Products
Parks Associates reports over 60% of U.S. tablet owners use the device weekly to listen to music, and these consumer habits will drive deployment of home audio products with embedded networking technologies. The research firm's report Networked Audio Products: Market Update says audio product manufacturers will add networking in order to connect their products to - ...read more
Monday, March 12, 2012
Mobile Data and Applications: Market Update
This report provides an updated analysis of the dynamic mobile data market from both mobile operator and over-the-top service provider perspectives. It also covers the mobile app industry to gauge its revenue potential for mobile operators and app developers. The report also includes the latest consumer data from Parks Associates' mobile tracking study.
- ...read more
Monday, March 12, 2012
Broadband Services: Global Outlook
The report explores global trends and the impact of wireless broadband on the fixed-line broadband market. It also includes broadband subscriber forecasts for North America and for the world through 2016.
"Broadband is a key enabling technology for the growth of the connected home and is a fundamental component of bundled services for - ...read more
Wednesday, February 15, 2012
OBJE Enters the Multi-billion Dollar Interactive Gaming Industry
The number of U.S. gamers alone has increased 241 percent from 2008 to 2011, according to a recent report on digital gaming trends from Parks Associates. Much of that growth will come from China as more and more Chinese consumers purchase smartphones, tablets and other devices optimized for online interactive gaming.
From the article, "OBJE - ...read more
Wednesday, February 01, 2012
Amdocs Launches Machine-to-Machine and Cloud-Based Connected Home Solutions to Speed Service Providers' Entry Into the Connected Devices Market
Cellular M2M connections are forecast to grow from 135 million in 2011 to 2.3 billion by 2020, as research from Parks Associates shows a great potential for service providers in the emerging connected home market. For example, 12 percent of US consumers and 9 percent of Western European consumers are highly interested in home security and home automation, and 19 - ...read more
Wednesday, January 18, 2012
Smart Energy Summit Keynotes to Present Consumer Engagement Strategies to Utilities, Service Providers, and Retailers for Energy Management Solutions
International research firm Parks Associates today announced Best Buy, Motorola Mobility, San Diego Gas and Electric (SDG&E), and Verizon as keynotes at Smart Energy Summit: Engaging the Consumer. The presentations focus on new business strategies, partnerships, early successes, and new technologies enabling the deployment of smart energy solutions for - ...read more
Wednesday, January 11, 2012
Parks Associates Research Shows Women Dominate Digital Media Usage in the Connected Home
Women's digital media habits outpaced men's in 2011, according to international research firm Parks Associates, which reports that women share more content online and download more movies and music than men. For example, women are 73% more likely than men to have watched a full-length TV show online in the past 30 days.
"Women are frequently the - ...read more
Thursday, January 05, 2012
Marvell replaces Intel in Google's TV push
"There was a big improvement with the updated software, giving a much more graphically rich version of the user interface," Parks Associates analyst Kurt Scherf said. He noted the prior version of Google TV was heavily reliant on a physical keyboard and disappointed many users who were looking for something radically - ...read more
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