Wednesday, September 02, 2009
Mobile Ad Spend to Grow 74% in 2009
A study from Parks Associates released in July said mobile advertising revenues in the US and Canada will grow from $208 million in 2009 to $1.5 billion by 2013, despite possible early consumer resistance to mobile ads. The Parks Associates report said the adoption of smartphones, - ...read more
Thursday, August 27, 2009
Internet-Ready TVs Threaten DVD, Physical Formats
While internet-enabled TVs are only expected to account for about 3% of TV sales this year, research firm Parks Associates estimates that they will represent 24% of TV sales by 2013. Companies including LG, Panasonic, Samsung, Sony and Toshiba now or reportedly plan to offer - ...read more
Thursday, June 18, 2009
Mobile Ad Revenues to Hit $1.5B by 2013
"Mobile advertising is poised to take advantage of opportunities presented by the diffusion of 3G networks and devices such as the smartphone," said Heather Way, research analyst, Parks Associates. "Advertisers will begin to - ...read more
Thursday, July 31, 2008
Google Preps Joystick for In-Game Ad Invasion
For the last several months, Google has quietly been testing an "AdSense for Games" platform, reports VentureBeat. Sources say the technology enables advertisers to place video ads in games. In some demos, a character from the game even introduces the ad with a preface - ...read more
