Marketing Land

Wednesday, February 03, 2016

Live 360-Degree Video Would Attract Attention, But Would It Help Marketers?

But Brett Sappington, director of research at research firm Parks Associates, is more sanguine.

“Advertising is all about attracting attention,” he pointed out, and live 360-view content is certainly attention-grabbing.

He noted that live 360-degree promotions of some kinds of products or services –- think vacations, auto test drives, destinations or events — could “provide a level of immersion that is pretty compelling.”

From the article "Live 360-Degree Video Would ...read more

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