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Thursday, July 13, 2017

Poll shows freeloading young adults hurting media firms

Consulting firm Parks Associates estimates password sharing will rob streaming providers of more than half a billion dollars in revenue in 2019.

From the article "Poll shows freeloading young adults hurting media firms." 

Saturday, December 17, 2016

The Internet Of How Many Things?

“Online giants have the scale and technology to take risks in new areas of innovation,” said Brett Sappington, senior research director, Parks Associates. “In some cases, these innovations are transforming whole sectors of the connected home.”

In fact, Parks Associates believes that voice control is the key to unlocking the consumer IoT market and will prove to be the prevailing connected device trend of the coming year, because consumers are already more than at ease with a more

Friday, April 29, 2016

Is The End Of The Games Console Nigh?

The majority of US and European homes currently have a PlayStation or Xbox nestling under the television but according to Parks Associates, fewer than 50 per cent of US homes will still have one by 2019.

What’s more, in some European countries, the trend is at a more advanced stage — game console penetration in French homes, for example, has already dropped from 59 to 49 per cent over the past three years.

“Game consoles remain one of the key elements of the connected ho more

Tuesday, March 29, 2016

Internet Video Streaming Catches On With European Consumers

According to new data released by Parks Associates today, over half of UK and French (55 per cent and 51 per cent, respectively) broadband Internet households are now turning to online channels for their TV and video fix.

Until now, it has been free services, provided by existing broadcasters, such as the BBC, that have been leading the charge, getting people to look to the web rather than the TV guide. However, the growing choice of exclusive programming from the likes of N more

Monday, January 04, 2016

Connecting the connected car to the connected home

According to the latest Parks Associates research, nearly two-thirds of US drivers want connected car functionality as standard on their next new ride and 25 per cent of consumers are already intrigued by the possibilities of using their car as a way of remotely controlling home functions.

From the article "Connecting the connected car to the connected home" by

Thursday, December 04, 2014

More users choosing to stream media using their TVs in US households

In the first nine months of 2014 alone, 10 per cent of American households with a broadband connection snapped up a set-top box or a media streaming stick — that’s equal to total sales of the devices in 2013.

The days of linear television viewing — where consumers accept what broadcasters have scheduled and when — are quickly drawing to a close. “Nearly 50 per cent of video content that US consumers watch on a TV set is non-linear, up from 38 per cent in 2010, and it is alre more

Friday, November 14, 2014

US households still not so ‘smart’ when it comes to home devices

The Internet of Things may be a hot topic in tech circles but it appears that it's not a popular topic of discussion in the average US household, yet.

A new white paper, "Smart Home Ecosystem: IoT and Consumers," created and published jointly by the Consumer Electronics Association and Parks Associates shows that when it comes to smart thermostats, smartphone-operated security systems and app-controlled lighting systems, US consumers are still very much in the dark.

Much more

Thursday, October 09, 2014

Research: One in four European homes warming to Internet of Things

It's still early days but interest in smart home devices, particularly for safety and security, is growing in the UK, Germany and Spain.

Parks Associates' latest data on the subject, a sneak peek of which was offered yesterday, reveals that European consumers are starting to find individual smart devices "appealing" but the appetite for multi-device systems isn't there yet.

Those polled for the research singled out smoke, water and CO2 detectors as most popular potential more

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