MacNews

Thursday, April 10, 2014

82% Of U.S. Broadband Households Now Have An HDTV

Parks Associates is predicting that 4K TVs will follow a similar, but faster, growth pattern as HDTVs, which have reached 82% of U.S. broadband households after 15 years on the market.

The research group forecasts that 4K TVs will reach mass-market pricing in the next 2-3 years and top 80% of households in approximately 10-12 years. Parks Associates analysts note 4K will initially be delivered via OTT, with companies like Netflix, Comcast, and Amazon already working on 4K-ba ...read more

Wednesday, September 12, 2012

Apple Challenges Google's Dominance As 'IPhone 5' Looms

As Apple prepares to release its new iPhone model, new research from Parks Associates (www.ParkAssociates.com) shows the iPhone leads its rivals in customer satisfaction, with 75% of its owners "very satisfied" with their handset versus 61% of Android phone owners.

The research firm's "Untapped Consumer Opportunities for Mobile Services" reveals 34% of U.S. smartphone shoppers from households with an annual income of US$50,000-$75,000, surveyed in July 2012, plan to purchase ...read more

Tuesday, May 29, 2012

Consumers Slow To Embrace Cloud Services For Digital Media

International research firm Parks Associates reports that 22% of U.S. broadband households currently would refuse to buy a "cloud copy" of digital media, while almost 30% would require a physical copy in addition to a cloud copy

"Roughly one-quarter of U.S. broadband households are interested in the 'cloud copy' concept, but for now, consumers in general are unwilling to pay a premium for cloud offerings, indicating a market still in its early stages," says Brett Sappington, ...read more

Thursday, June 24, 2010

More US consumers eyeing femtocells

International research firm Parks Associates announced the results of the most comprehensive survey to date of U.S. consumer attitudes to femtocells, conducted on behalf of the Femto Forum.

The survey found that fewer than 10% of consumers were previously familiar with femtocells. However upon exposure to a description of the femtocell and its benefits, 56% of respondents found femtocells appealing—of these, two thirds found the technology either “very” or “extremely” appeal ...read more

Friday, August 21, 2009

That 1TB hard drive may be plenty now, but not for long

According to research firm Parks Associates, the average consumer household currently has approximately 298GB of digital media, which will reach approximately 898GB of digital media by 2012. In other words, if you have a 1TB equipped Mac today, such as iMac, it won’t be able to handle all your digital storage needs in another three years, if the gang at Parks Associates is correct.

From the article, "That 1TB hard drive may be plenty now, but not for long" By Dennis Sellers

Monday, August 10, 2009

Interactive TV service demand to grow set-top boxes

Here’s another reason Apple needs to get serious about the Apple TV: The demand for interactive and personalized television services will push annual worldwide set-top box shipments over 200 million by 2013, as providers overhaul their current base with next-generation models, according to a new report from Parks Associates.

“Consumers are attracted to the concept of connected CE, with one-third of U.S. broadband households very interested in a set-top box that connects to t ...read more

Tuesday, July 28, 2009

Telco/IPTV subscribers to total almost 40 million households worldwide in 2009

I’ve long argued that Apple should release a home server, along with a seriously updated Apple TV. And the clock is ticking as number of subscribers worldwide to telco/IPTV services will approach 40 million by year-end 2009, according to international research firm Parks Associates.

“Telco/IPTV services are a core part of successful digital home strategies, but the appeal of these services is strongest when they are part of a complete service package,” says Kurt Scherf, vice ...read more

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