Los Angeles Business Journal

Monday, April 18, 2011

Local Firm Seeks Cut of Virtual Pie

Pietro Macchiarella, a research analyst covering video games for Parks Associates in Dallas, said only about 2 percent to 5 percent of a game’s players actually pay for virtual goods. But with more than 250 million people playing social games, all those little transactions eventually add up.

“It’s all about numbers in this space,” Macchiarella said. “

With a user base of several million people, paying players create significant revenue. The small percentage of users who ...read more

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