Kindle Fire Tablet

Thursday, December 13, 2012

Consumers Will Purchase Apple iPad Over Kindle Fire This Holiday Season

 New Consumer Analytics research from Parks Associates indicates consumers continue to prefer Apple over the other top brands in tablets, with 44% of holiday tablet shoppers planning to purchase an iPad 2 versus 24% opting for the Kindle Fire. The Microsoft Surface comes in at 21% with the Google Nexus last at 12%.

“Apple continues to gain strength in key product categories,” said John Barrett, Director, Consumer Analytics, Parks Associates. “In the tablet market, consumers ...read more

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