Wednesday, February 25, 2009
Analyst: Casual gaming to top $1 billion by 2013, social networking key
International research firm Parks Associates envisions a bright future for casual gaming. The firm predicts the "premium" casual games business will be worth a very cool $1 billion by 2013 and the key to all of it is social networking.
Parks Associates - ...read more
Sunday, March 09, 2008
SXSW08: The Female Takedown of Casual Gaming
"Parks Associates' Michael Cai began with some charts. According to the data, female gamers heavily prefer computers to consoles: female gamers spend an average of 70% of their gaming time on computers, versus male gamers' 56%. Female gamers make up 62% of the casual game - ...read more
Friday, May 27, 2005
Sony PSP is getting us all hot and bothered
If you don’t own a PSP, you probably want one. That is, if Parks Associates’ “Mobile Entertainment Platforms and Services” study is accurate. The consumer study asked around 2,000 U.S. Internet users what portable device they wanted to buy, and 49% answered “PSP.” The - ...read more
