ITVT - Interactive TV Today

Monday, October 26, 2015

THE ITV DOCTOR IS IN!: PAY-TV AND THE SHARING ECONOMY

At a panel I moderated at Digital Media Wire's Future of Television conference in October, Parks Associates Director of Research, Brett Sappington, made the point that, among Millennials, it is considered bad behavior to NOT share your pay-TV credentials. Those who do not share are ostracized.

In the Parks Associates whitepaper, "The Cost of Piracy," analyst Glenn Hower writes: "Respondents showed no guilt or embarrassment when admitting to accessing others' paid services." ...read more

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