ITAA

Monday, April 01, 2002

e-Data B2C: Personal Computers Have Growing Role In Entertainment Content Distribution

Parks Associates' E-Home 2001 study finds that a growing numbers of MP3 files are currently stored on home computers.

More than 40% of home Internet users in the U.S. have downloaded MP3 files onto their home computers, and they are storing an average of 305 music files on these "virtual jukeboxes," according to Parks Associates' latest study E-Home 2001. The findings underscore the growing role of PC networks in the distribution of entertainment media.

Younger consumers ...read more

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