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Tuesday, August 21, 2018

Streaming TV Is Alphabet’s ‘One That Got Away’

Google’s Chromecast streaming-TV device didn’t lose ground, but given that it’s only utilized as a streaming TV device by 17% of streaming video viewers — despite launching in 2013 with considerably less competition at the time — it’s a very un-Google-like result. Parks Associates recently compiled similar data of their own, and came to the same basic conclusion — Chromecast competitors like Amazon’s Fire and Roku are gaining market share, at Google’s expense.

From the artic ...read more

Monday, March 12, 2018

Alphabet Inc Takes One More Step Toward Becoming a TV Powerhouse

The irony is that YouTube TV may well get the growth it’s seeking sooner than anybody expects. Late last year a Parks Associates survey determined that the nascent YouTube Red was consumers’ seventh-favorite over-the-top subscription service. Not bad for a newcomer that’s not even really trying.

The kicker: Yes, Netflix, Prime from Amazon.com, Inc. (NASDAQ:AMZN) and then Hulu claimed the first, second and third spots, respectively. In the fourth spot in terms of streaming te ...read more

Monday, August 31, 2015

5 Reasons Why a New Apple TV Will Launch This Fall (AAPL)

Apple slashed the Apple TV price to $69 in an attempt to retain market share, but the ancient Apple TV hardware was hardly competitive.

Parks Associates released a report showing that in 2014, Apple TV had dropped to fourth place at 17% of streaming devices sold in the U.S., behind Roku, Google and Amazon.

That same Parks Associates report points out that streaming media device ownership in U.S. households with a broadband connection is in the range of 20%.

In other ...read more

Tuesday, January 06, 2015

Google (GOOG) Trouncing AAPL, AMZN in War for Living Room

 

While AAPL was one of the first to see and seize the opportunity back in 2007 with its Apple TV, that first-mover advantage was squandered. InvestorPlace contributor Brad Moon writes:

“A report released by Parks Associates shows that Google’s Chromecast – not even a blip on the sales charts in 2013 – has now surpassed the Apple TV in sales. Amazon’s Fire TV has sold well enough since its April debut that it’s already threatening to catch the Apple TV.”

Not only has ...read more

Monday, December 08, 2014

Apple TV Sales Topped by Chromecast: AAPL Being Pushed Out

A report released by Parks Associates shows that Google’s Chromecast –not even a blip on the sales charts in 2013– has now surpassed the Apple TV in sales. Amazon’s Fire TV has sold well enough since its April debut that it’s already threatening to catch the Apple TV.

The report also suggests streaming online video is beginning to take off with consumers. About 10% of U.S. homes with broadband bought a streaming device so far in 2014, with projections that will reach 25% in ...read more

Wednesday, November 05, 2014

Microsoft Band: New MSFT Fitness Tracker Takes on FitBit

According to a recent Parks Associates report, Fitbit controls 40% of the U.S. fitness tracker market, while Samsung’s Gear Fit and pedometer-equipped smartwatches combine to snag just 14%. The Nike Fuel Band had 8% of the market, and Sony scored so low it was lumped in the “Others” category.

What makes this data even more disheartening for a new product like the Microsoft Band is that Fitbit managed this level of dominance despite the fact that its flagship fitness tracker ...read more

Tuesday, June 24, 2014

5,000+ Developers Interested in Creating Apps for Google Nest

“I don’t care how big your company is, you don’t have as big an army as the app development community,” Tom Kerber, the director of home controls and energy research at Parks Associates, told The Wall Street Journal. “Opening it up and allowing app developers to innovate for you allows the platform to be much more powerful.”

From the article "5,000+ Developers Interested in Creating Apps for Google Nest" by William White.

Friday, February 10, 2012

135 Million Americans Play Digital Games

The number of Americans playing at least one hour of digital games per month has doubled in the past three years, according to a new study from research firm Parks Associates, whose data also show that increasing mobile-device usage and the boom in online social gaming account for most of this growth.

According to the study, “Trends in Digital Gaming: Free-to-Play, Social, and Mobile Games,” the number of Americans playing casual games increased from 56 million in 2008 to 13 ...read more

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