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CONNECTIONS™ Industry Insights

Monday, June 29, 2015

Economic Implications for In-Home Robots

The adoption of in-home robots will be significantly impacted by the ability of the robotics industry to create and market products that are affordable to the target market. As robots are designed to deliver more functionality, the size, complexity and challenges will increase, as will the cost. Current robots are designed to solve a single problem, such as cleaning floors, and are inherently small. However, larger robots will be able to do more.

As robots are developed that are larger ...read more

Tuesday, June 23, 2015

Can New Technology Bring Cloud DVRs Home?

By Yoel Zanger, CEO, Giraffic

DVRs have been a major factor in our move from linear, fixed time TV programming and viewing.   Now, some say that the next big innovation for this tech is recording, storing and delivering video via the cloud.  Research firm Parks Associates covered the topic in a recent webcast.

There can be many benefits that come with cloud DVRs, for service providers and their customers alike.  They can reduce support requirements, offer ...read more

Monday, June 22, 2015

Consumers Want Specific Content from OTT Services – New Whitepaper

How can companies introducing new OTT services survive in a crowded marketplace?

A new white paper from Parks Associates and Ooyala, "The OTT Playbook, Part II: Keys to Building Momentum” examines the new possibilities in distribution as well as new competition created by OTT delivery of content.

Over 70% of consumers state that they subscribe to OTT services due to specific titles available through the service, and over one-third do so in order to access original content. The ...read more

Tuesday, June 16, 2015

OTT Subscribers Are More Volatile in Pay-TV Subscription Habits

Fear of cord-cutting first gripped the traditional TV ecosystem in 2008 and 2009 during a downturn in the global economy and the early days of Netflix’s Instant Video service. Over time the short term anxiety within the industry lessened as video viewing on Netflix and other OTT services appeared to be largely complementary to pay-TV services. However, the new wave of OTT video services has renewed those fears, causing many traditional players to re-examine the impact that ...read more

Thursday, June 04, 2015

Giraffic CONNECTIONS Wrap-Up: How will we control streaming media in the future?

By Yoel Zanger, CEO, Giraffic

This post originally appeared on the Giraffic blog. Click here for the original post.

Last week I spoke at Parks Associates’ CONNECTIONS Conference, in the session “Streaming as Standard: The New User Experience.” Our panel, moderated by Parks Associates Director, Barbara Kraus, discussed the technology that can improve the video streaming experience. It started off with introductions that led into a discussion with influencers such as Rick Herman, ...read more

Wednesday, June 03, 2015

Future of IoT Depends on Growth in Connectivity

Connectivity is the backbone of the IoT and the enabler of the connected lifestyle. IoT growth in many countries around the world is dependent upon continued investment in connectivity to fund access and sufficient performance, whether that is fixed broadband or mobile broadband.

Fixed line broadband services remain a core element of global connected living. Broadband’s ability to enable new communications, entertainment, information, and utility services and features has produced ...read more

Tuesday, June 02, 2015

Humana, Kaiser Permanente & AT&T Keynote 2015 Connected Health Summit

Parks Associates recently announced the keynotes for the second-annual Connected Health Summit: Engaging Consumers, taking place September 9-10 in San Diego, CA. The executive conference will focus on innovations in connected health technologies, the impact of new players such as Apple, Google, and Samsung, and new business models to drive consumer behavior, usage, and satisfaction. The firm estimates 20% of U.S. smartphone owners currently use at least one health-based app on a monthly ...read more

Monday, June 01, 2015

Connected Home Passes IoT Milestone

The term “Internet of Things” (IoT) has emerged over the past two years as a key concept for the connected home and entertainment industries. Parks Associates defines the IoT as the range of networked products and services that are capable of sending and receiving data. This all-encompassing term broadly covers areas Parks Associates have been examining for nearly three decades.

Throughout the years, the connected home has gone through many transformations, and we recently passed a ...read more

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