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CONNECTIONS™ Industry Insights

Wednesday, July 29, 2015

Digital Health and Smart Home Crossover Opportunities

The connected health market represents several interesting use cases that cross the smart home industry. Consumers spend less than 1% of their time interacting with the healthcare system. Home, on the other hand, is where consumers spend most time with their family, care for themselves and others, and enjoy life—all experiences that impact health and wellbeing.

With broadband Internet connection to the home and an explosive number of IoT applications springing up, consumers now have ...read more

Monday, July 20, 2015

Why you’re not delivering on the promise of the Internet of Things…yet

Guest post by PlumChoice.

The Internet of Things has arrived.

Your customers’ personal tech space has expanded beyond PCs, tablets, and printers to include door locks, video cameras, thermostats, baby monitors and more. They need service to repair things that don’t work and they want to know how to use their things better.

The number of connected devices is expected to multiply from the three to four billion that exist today to more than 20 billion in the next few years. That ...read more

Friday, July 17, 2015

Consumer Trends Exploited by Piracy

Pirating video content spans a variety of use cases and attitudes regarding intellectual property. Several recent trends are contributing to the growth of content piracy among consumers.

Consumer frustration with DRM systems

While the intent of Digital Rights Management (DRM) systems is to prevent unauthorized copying, DRM may carry certain usage restrictions that consumers believe infringe on their right to fair use. Often, consumers do not understand that they are buying a license ...read more

Monday, July 13, 2015

PlumChoice Partners with AppDirect to Provide Comprehensive Cloud Application Services

PlumChoice, Inc., the leader in specialized technical services for the Internet of Things (IoT) and cloud applications, today announced a partnership with AppDirect, the leader in cloud service commerce, at the 2015 Microsoft Worldwide Partner Conference (WPC)in Orlando, FL. PlumChoice will now provide cloud application services for AppDirect’s cloud channel partners. The end-to-end services from PlumChoice include pre-sales guidance, onboarding and activation, migration and 24/7 tier-one ...read more

Friday, July 10, 2015

Growth in the Connected Home and IoT Markets – Event Summary Available

Parks Associates hosted the 2015 CONNECTIONS™: The Premier Connected Home Conference May 19-21, 2015, in San Francisco. 

The Event Summary provides an overview of CONNECTIONS sessions, with topline findings featuring consumer research, industry analysis, and expert perspectives from entertainment providers, retailers, OEMs, service and energy providers, software and hardware developers, and equipment and service vendors.

Conference Highlights:

Monday, June 29, 2015

Economic Implications for In-Home Robots

The adoption of in-home robots will be significantly impacted by the ability of the robotics industry to create and market products that are affordable to the target market. As robots are designed to deliver more functionality, the size, complexity and challenges will increase, as will the cost. Current robots are designed to solve a single problem, such as cleaning floors, and are inherently small. However, larger robots will be able to do more.

As robots are developed that are larger ...read more

Tuesday, June 23, 2015

Can New Technology Bring Cloud DVRs Home?

By Yoel Zanger, CEO, Giraffic

DVRs have been a major factor in our move from linear, fixed time TV programming and viewing.   Now, some say that the next big innovation for this tech is recording, storing and delivering video via the cloud.  Research firm Parks Associates covered the topic in a recent webcast.

There can be many benefits that come with cloud DVRs, for service providers and their customers alike.  They can reduce support requirements, offer ...read more

Monday, June 22, 2015

Consumers Want Specific Content from OTT Services – New Whitepaper

How can companies introducing new OTT services survive in a crowded marketplace?

A new white paper from Parks Associates and Ooyala, "The OTT Playbook, Part II: Keys to Building Momentum” examines the new possibilities in distribution as well as new competition created by OTT delivery of content.

Over 70% of consumers state that they subscribe to OTT services due to specific titles available through the service, and over one-third do so in order to access original content. The ...read more

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