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CONNECTIONS™ Industry Insights
Wednesday, October 22, 2014
New research from Parks Associates this week revealed a growing interest in the Internet of Things in Europe. The firm's primary European study, Emerging Power of IoT in Europe, found that early growth in smart home products and services is significant—11% of broadband households in Spain currently report owning a home control system.
Other research highlights from the study include:
Tuesday, October 21, 2014
Join Parks Associates and Greenwave Systems for a complimentary industry webcast on October 28, 1 PM CT, examining the market dynamics and the key elements that will drive success in the smart home services market.
Research has found that 13% of U.S. broadband households own at least one smart home device, and the majority of smart home devices are used more than once a week.
As a result, smart home services must be built on a strong foundation. Service providers must deliver ...read more
Monday, October 20, 2014
Parks Associates would like to welcome and thank Qualcomm for sponsoring CONNECTIONS Europe, November 18-19 in Amsterdam. Qualcomm is joining the ninth-annual conference as an Advisory Sponsor.
Qualcomm is the world leader in next-generation mobile technologies and the world’s largest manufacturer of wireless chipsets. For more than 25 years, Qualcomm ideas and inventions have driven the evolution of digital communications, connecting people more closely to information, entertainment ...read more
Thursday, October 16, 2014
New Parks Associates research released this week reveals the multiple routes pay-TV providers have when trying to reach European consumers in the home.
The firm's primary research study, Emerging Power of IoT in Europe, surveys large, statistically significant consumer samples in multiple Western European countries, focusing on the smart home, enertainment and content, and connected devices and support. The study reveals:
Tuesday, October 14, 2014
College students, or consumers aged 18-22, represent a trendsetting, driving force for new and existing technology. In a recent survey, Parks Associates asked college-age students about their consumption habits and perceptions regarding pay-TV providers. Fifty-two of the study's 57 participants have access to a video service and of those, 17 want more content options from their service.
Monday, October 13, 2014
Parks Associates would like to thank Verisure for their sponsorship of CONNECTIONS Europe, November 18-19 in Amsterdam. Verisure will host a special sponsored session, "Driving Smart Home Value through Partnerships," on Tuesday, November 18 at 13:30. Speakers for the session will be announced soon.
Thursday, October 09, 2014
Today‘s connected home is a place of active change—a complex environment of devices, services, content, and data. High-speed broadband environments within fiber-supplied homes is enabling new consumer habits and encouraging adoption of even more connectable devices. In fact, households with fiber-based services have about seven connectable devices, 10% more than in average U.S. broadband households.
Parks Associates recently partnered with communications equipment ...read more
Wednesday, October 08, 2014
New Parks Associates research released today reveals that though smart home adoption in Europe is low, consumers still find smart home products and services appealing.
However, approximately 25% of broadband households in the U.K., Germany, and Spain find individual smart home devices “very” appealing, with smart devices such as smoke, water, and CO detectors as the most appealing, according to Parks Associates' 3Q 2014 European consumer data. The firms' research also shows ...read more
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