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Wednesday, July 01, 2015

Parks Associates Issues New Industry Research on Connected Home, OTT, Robotics, Digital Health, and Wearables

New research reports from Parks Associates covering OTT services, home robotics, smart watches, and connected health provide in?depth analysis of industry trends and consumer research, forecasts, business model strategies and opportunities, and key recommendations for players within these key connected home topics.

In its release, Parks Associates said the research finds that the average U.S. broadband household owns approximately seven connected devices and that consumers w ...read more

Monday, February 09, 2015

Parks Associates Releases Mobile Carriers and Wireless Healthcare Opportunities Report

Parks Associates released research in Mobile Carriers and Wireless Healthcare Opportunities that reports more than 40 million smartphone owners are active users of at least one wellness or fitness app.

"Digital health is an important part of the Internet of Everything, and wireless carriers need to align their connected health businesses with their larger connected living strategies," said Jennifer Kent, Director, Research Quality and Innovation, Parks Associates, in a relea ...read more

Friday, August 01, 2014

Parks Associates Releases Connected Cars: Revenue Opportunities Report

Parks Associates reported a new industry report showing connected car features are gaining consumer acceptance.

In a release, the Company noted that over 75 percent of U.S. vehicle owners with at least one connected car feature indicate these services will influence their next vehicle purchase, and over 50 percent rated connected services as "very important" in guiding their new vehicle purchase, according to Connected Cars: Revenue Opportunities.

"Over 80 percent of U.S ...read more

Monday, July 14, 2014

Parks Associates Report Finds Over 25% of U.S. Households Will Have a Streaming Media Player by 2015

Parks Associates posted a new report on July 9 showing that more than 25 percent of U.S. households will have a streaming media player by 2015, with continued robust sales and new entries such as Amazon Fire TV driving expansion of this connected CE category.

According to a Company release, the report, The Evolving Market For Streaming Media Devices, found Roku accounted for nearly one-half of streaming media players (46 percent) purchased in the U.S. in 2013, while Apple, i ...read more

Wednesday, February 12, 2014

NU Year, NU You: Tech accessories get a feminine twist

Netflix addict? Facebook stalker? Insta-holic? If you identify with any of these, it is likely you are female.

According to studies by market research and consulting firm Parks Associates, women view online movies, download music and post pictures to social networking sites more than men. It turns out Joaquin Phoenix isn't the only one in love with a computer ("Her" for Best Picture anyone?).

From the article, "NU Year, NU You: Tech accessories get a feminine twist"by Mi ...read more

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