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Tuesday, May 15, 2012
Report: Industry Needs to Lower 3DTV Expectations
Fifty-two percent of The Avengers’ record opening weekend box office tally came from higher-priced 3D tickets (including Imax), according to Walt Disney Studios. However, a new Parks Associates report says consumer interest in 3DTV will remain at niche status.
The estimate underscores the reality that 3DTV isn’t the panacea the HDTV industry - ...read more
Wednesday, April 11, 2012
25% of Video Watching Occurs Away From the TV
Dallas-based Parks Associates said the average broadband user watches 36 minutes of video on a tablet each week, with another 25% of video consumption occurring on a mobile phone.
“One-third of U.S. broadband households streamed a TV show in the past 30 days, and these consumer viewing habits are raising expectations for new service offerings,” - ...read more
Tuesday, February 14, 2012
31% of Broadband Homes Use Web to Watch TV, Movies
Dallas-based Parks Associates estimates that 14 million media players will sell in 2012, underscoring increased consumer demand for access to video entertainment via non-traditional sources such as the Internet. Indeed, 31% of U.S. broadband households regularly watch movies and TV shows from the Web, according to a recent Parks survey.
“In the 2011 - ...read more
Thursday, January 05, 2012
Roku Bows Smart-TV Stick
“Smart-TV manufacturers have struggled to find an application platform that sticks with consumers especially since software is not their area of expertise,” said Kurt Scherf, VP and principal analyst at Parks Associates. “The Roku Streaming Stick is a game-changer for the smart-TV market. It takes the leading streaming - ...read more
Monday, December 26, 2011
Mobile, Tablets and the Cloud to Dominate CES
And the Parks Associates’ Jan. 10 Connections Summit will include “Smart TV 2012 Outlook” and “The Personal Cloud and Digital Locker.”
From the article, "Mobile, Tablets and the Cloud to Dominate CES" by Chris Tribbey - ...read more
Wednesday, August 31, 2011
Report: Consumers Favor Streaming Over Transactional VOD
Consumers of movie rentals are increasingly opting for subscription-based video-on-demand platforms such as Netflix and Amazon Prime instead of transactional VOD, according to a new report.
Dallas-based Parks Associates said that during a recent six-month period, U.S. online video subscribers spent nearly $50 each on average for video subscriptions, - ...read more
Wednesday, August 24, 2011
Study: 22% of Broadband Homes Use Netflix Streaming
Dallas-based research firm Parks Associates, in a blog post, said 22% of respondents in a recent survey have, or will scale back their monthly cable bill, including 3.9 million people who said they watch Internet-based video entertainment.The research firm said 22% of broadband homes now use Netflix’s streaming service, with many others accessing content on - ...read more
Tuesday, July 12, 2011
TV Everywhere spreads across Europe
Nearly 40% of Western European households now have connected consumer electronics of some sort, with game consoles and Blu-ray Disc players leading the way, and consumers there want more, according to Parks Associates.
“Multiscreen services are growing in popularity across Western Europe,” said Brett Sappington, - ...read more
Wednesday, June 15, 2011
Is TV Everywhere Cable’s Savior?
That work is already well under way. By July there will be nearly 50 TV Everywhere initiatives offered by pay-TV operators, according to recent data from research firm Parks Associates, a pace of growth that Parks senior analyst Brett Sappington dubbed “remarkable.”
From the article, "Is TV Everywhere - ...read more
Thursday, June 02, 2011
TV Everywhere is Coming Everywhere
By July 2011 there will be nearly 50, according to research from Parks Associates, marking a major shift in not only the consumption of pay-TV content, but also how the pay-TV operators are offering content everywhere consumers want it.
“What’s remarkable is the pace of the growth,” said Brett Sappington, senior - ...read more
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