Gaming and Digital Media

Written by Pietro Macchiarella

Gamesindustry asked Parks Associates to comment on rumors about the upcoming Nintendo Wii U. Will the new console be successful even if it is less powerful than current-generation - ...read more

Choosing Content - Video Viewing project analyzes the use of digital media and its impact on the market for consumer electronics, packaged media, and entertainment services. It reveals the decision processes for consumers and the key variables in choosing what to watch, how much - ...read more

The Choosing Content Video Viewing project analyzes the use of digital media and its impact on the market for consumer electronics, packaged media, and entertainment services. It reveals the decision processes for consumers and the key variables in choosing what to watch, how much (if anything) to pay, and on what platforms to access their - ...read more

Written by Kurt Scherf, VP Principal Analyst, Parks Associates

I thought that you might enjoy the e-mail conversation that a few of us were having yesterday regarding Pinterest. At our all-analyst meeting yesterday, I brought it up, and happened across a good ...read more

In the U.S., 135 million people play at least one hour of games per month (compared to 56 million in 2008). Most of the new gamers belong to more casual segments and have been attracted to the gaming world by smartphones, tablets, and social and free-to-play games. 

New devices and monetization models have made it easier for more people from diverse segments to try and play games. Gaming on tablets is particularly popular among owners of these devices.

2012 will - ...read more

According to new research by Parks Associates, about 80% of U.S. gamers play either free-to-play online games or Facebook games. In the new whitepaper "Trends in Digital Gaming: Free-to-Play, Social, & Mobile Games" find out how smartphones and tablets - ...read more

More U.S. consumers are playing videogames now than ever before, even as game consoles are losing their market dominance to online and mobile gaming solutions. More U.S. consumers are playing videogames now than ever before, even as game consoles are losing their market dominance to online and mobile gaming solutions.

Parks Associates' new consumer research project Online Gaming and Digital Distribution, show the - ...read more

Microsoft's plan to turn the Xbox 360 into a streaming video hub took an expected step forward with word that Comcast will pipe video on-demand to the console, and Verizon will take it further by delivering VoD and a subset of its live TV lineup. It's not for the cord-cutting crowd, as access will be limited to Xbox 360 users who - ...read more

Microsoft wants its broadband-fueled Xbox 360 console to be your next set-top box-or so has been hinted by the company. At the E3 conference in June, Microsoft made indications of its live TV streaming plans. Microsoft's new streaming will allow users to navigate for video using Xbox's motion-based Kinect system and use Bing to help users find and discover content. - ...read more

Despite the decline in the global economy, electronic gaming still shows strong growth in a variety of areas. Social gaming has become a $1 billion industry while Internet connectivity among different platforms has given consumers more online and multiplayer gaming options. However, data on consumer spending and behaviors in areas such as virtual items are currently scarce. To compete for the consumer’s shrinking entertainment budget and remain on the leading edge of gaming, industry - ...read more